hajápolás - Trademagazin

Curly hair, skin care, and sun protection lead 2024 beauty trends
Date: 2024-11-04 09:37:09

There is an increasing demand for products tailored to curly, coily, and Afro-textured hair. Curly hair care, proactive skin care, and multifunctional sun care are driving new product launches and...

New wave of hair care
Date: 2024-04-22 10:42:04

Citing NIQ data, Luca Varga, trade marketing manager of L’Oréal Magyarország says that the hair dye category grew by 10% in value in 2023. This article is available for reading...

Food-inspired hair dye: Actress Julia Fox backs novel Velveeta Gold hair color launch
Date: 2024-04-11 09:39:44

Kraft Heinz unveils its first hair dye, Velveeta Gold, which resembles its “iconic” yellow-hued cheese. To launch the limited-edition, semi-permanent hair dye, Velveeta partners with actress Julia Fox, known for...

Hair care in new dimensions
Date: 2024-04-09 09:40:48

Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...

GotGloss frizz control cream, GotGloss shine finish / Got2b
Date: 2024-03-04 11:17:38

Usage results in radiant hair with a glass-like shine! Heat protection up to 230°C. The product tames frizz. The secret of shiny and glossy hair. 150ml/200 ml Contact: Henkel Magyarország...

Egyre jobban hajlunk a hajápolásra
Date: 2023-10-20 11:23:38

A járvány alatt átrendeződő fogyasztói szokások még mindig erősen érezhetőek a hajápolási piacon. A megnövekedett otthon töltött idő, a korábban fodrász által végzett kezelések otthoni rutinba való beépítése továbbra is megmaradt....

Hair raising new innovations
Date: 2023-03-30 14:04:10

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

The use of waterless products in personal care launches is increasing globally
Date: 2022-08-01 11:06:58

The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of...

Hair care goes way beyond hygiene
Date: 2022-07-11 09:22:30

Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...

N.A.E. Tisztító shampoo refill
Date: 2022-03-17 10:09:36

N.A.E. purifying shampoo refill, with organic sage and mint extracts. The shampoo gently cleans your hair and scalp, for a light and fresh hair feeling. One refill contains as much...

Syoss Intensive hair masks
Date: 2021-09-24 10:41:47

New 3 in 1 Syoss hair masks in economical 500ml size. The product can be used before and after washing the hair, either as a rinse out or a no...

Gliss 7 sec Express Repair
Date: 2021-02-17 15:25:35

The new Gliss 7sec Express Repair hair mask gives the hair a glossy and smooth finish in only 7 seconds. The hair mask repairs the hair and makes it look...

Practical and stylish: Gift packs under the Christmas tree
Date: 2020-10-05 10:23:27

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

TRESemmé Biotin + Repair 7 shampoo and conditioner 400 ml
Date: 2020-08-10 21:14:07

The TRESemmé Biotin + Repair 7 product range improves the condition of dry hair and split ends with the help of the patented technology called Pro-Bond Complex. It contains a...

Hair nourishing at the highest level
Date: 2020-01-22 10:30:18

According to a survey made by L’Oréal Magyarország, sales in the hair care category augmented by 3.7 percent in value but dropped 4.4 percent in volume in 2019. The company...

NIVEA – new hair styling sprays
Date: 2019-10-04 19:32:26

The new hair styling sprays give more time for styling than other hair sprays, and thanks to their dry oil content, they don’t let the hair go dry. Due to...

Natural is the new trend
Date: 2019-08-02 10:15:04

Henkel Magyarország Kft.’s junior brand manager Abigél Győri spoke to our magazine about dynamic shampoo sales growth in 2018 and 2019. The appearance of new products in the market played...

Magazine: 2019 can be the year of hair styling
Date: 2019-03-07 07:49:00

Unilever Magyarország Kft. launched the Love Beauty & Planet brand at the end of 2018. The exclusive premium brand is present in three categories – from these hair care is...

Henkel strengthens with vegan products
Date: 2019-02-25 11:07:01

Customers are getting more sensitive to processed chemical ingredients than before, so more and more people are looking for natural alternatives. Henkel has announced a new line of hair care...

Adventures for summer, nourishment for winter
Date: 2018-10-12 07:13:35

According to Abigél Győri, junior brand manager with Henkel, this year ushered in many new innovations, product launches and market entries for brands. In the second half of 2018 Henkel...

Magazine: Strong hair and an even stronger category
Date: 2018-03-14 07:14:18

The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...

Magazine: Multifunctional expectations in hair care
Date: 2016-07-13 07:50:13

In the last few years consumers started economising a little in buying cosmetic products, too. Before the economic recession they were using 2-3 different products for the same purpose, but...

Curly hair, skin care, and sun protection lead 2024 beauty trends Date: 2024-11-04 09:37:09

New wave of hair care Date: 2024-04-22 10:42:04

Food-inspired hair dye: Actress Julia Fox backs novel Velveeta Gold hair color launch Date: 2024-04-11 09:39:44

Hair care in new dimensions Date: 2024-04-09 09:40:48

GotGloss frizz control cream, GotGloss shine finish / Got2b Date: 2024-03-04 11:17:38

Egyre jobban hajlunk a hajápolásra Date: 2023-10-20 11:23:38

Hair raising new innovations Date: 2023-03-30 14:04:10

The use of waterless products in personal care launches is increasing globally Date: 2022-08-01 11:06:58

Hair care goes way beyond hygiene Date: 2022-07-11 09:22:30

N.A.E. Tisztító shampoo refill Date: 2022-03-17 10:09:36

Syoss Intensive hair masks Date: 2021-09-24 10:41:47

Gliss 7 sec Express Repair Date: 2021-02-17 15:25:35

Practical and stylish: Gift packs under the Christmas tree Date: 2020-10-05 10:23:27

TRESemmé Biotin + Repair 7 shampoo and conditioner 400 ml Date: 2020-08-10 21:14:07

Hair nourishing at the highest level Date: 2020-01-22 10:30:18

NIVEA – new hair styling sprays Date: 2019-10-04 19:32:26

Natural is the new trend Date: 2019-08-02 10:15:04

Magazine: 2019 can be the year of hair styling Date: 2019-03-07 07:49:00

Henkel strengthens with vegan products Date: 2019-02-25 11:07:01

Adventures for summer, nourishment for winter Date: 2018-10-12 07:13:35

Magazine: Strong hair and an even stronger category Date: 2018-03-14 07:14:18

Magazine: Multifunctional expectations in hair care Date: 2016-07-13 07:50:13