The use of waterless products in personal care launches is increasing globally

By: Trademagazin editor Date: 2022. 08. 01. 11:06

The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches.

The use of waterless selfcare products is increasing worldwide

In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%) – due to Innova Market Insights Waterless products innovation analysis.

Growth is tracked product launces: +157% (2020 vs 2021)
TOP Company: L’Occitane
TOP Category: Hair care
TOP Ingredients: Glycerol

Personal Care Insights