digitális - Trademagazin

Kerry Group opens new digital innovation hub
Date: 2024-06-04 11:05:07

Kerry Group has unveiled a new digital innovation hub, which will enable the company to do global research, offer insights into consumer taste preferences, and acquire clinical trial data. Forming...

A digitális megoldásoknak a képzelet sem szab határt
Date: 2023-10-11 11:10:33

A digitalizáció és a fenntartható konstrukciók iránti megnövekedett igény összetettebb tervezési és gyártási folyamatokat igényel az eladótéri eszközök gyártóitól. Az innovatív megoldások és technológiák alkalmazása lehetővé teszi az olyan hatékony...

Kroger stops mailing paper promotional leaflets
Date: 2023-06-23 11:38:16

Kroger is phasing out its printed weekly ad circulars in markets across the country and switching over to a digital format. Physical copies will still be available in-store, but the...

The supervision fee declarations can be submitted without penalty until the second of June
Date: 2023-05-31 10:15:18

Nébih informs the actors in the food chain that temporary interruptions in the operation of the reporting system may occur due to the currently experienced overload. In order to ensure...

Brazilian Supermarkets Plan ‘National Shopping App’
Date: 2023-05-26 09:53:44

The Brazilian Association of Supermarkets (ABRAS) has announced plans to launch a nationwide shopping app in the second half of 2023. The association, which represents the country’s major supermarket chains...

Serving customers for 30 years: dm celebrates with charity competition
Date: 2023-05-09 10:11:46

Digital development, decades of values – these two go hand in hand Dm celebrates its 30th anniversary this year, and today online and offline shopping already meet in dm stores, supplementing...

New strategy, new model
Date: 2023-04-25 09:36:26

METRO is expanding and developing its services for professional buyers, improving the customer experience and increasing efficiency. This article is available for reading in Trade magazin 2023/5 Focusing on HoReCa...

New, limited edition flavour from Coca-Cola
Date: 2023-03-30 10:19:32

This year’s first Coca-Cola Creations campaign combines the musical world of Spanish singer Rosalía and the company’s new soft drink, Coca-Cola Movement, which offers the taste of Coca-Cola Zero Sugar...

Experts can help mitigate drought damage with digital soil and water management maps
Date: 2022-08-17 20:52:35

Specialists from the Soil Science Institute (ATK TAKI) of the ELKH Agricultural Science Research Center participate in the development of digital soil and water management maps of agricultural areas within...

Hungary’s new digital farmers’ market calculates with massive volume sales
Date: 2021-10-29 10:28:17

Széchenyi István University established the Digital Farmers’ Market, as part of Hungary’s new producers’ market: kozertplusz.hu was launched this autumn – informed Dr János Czermann, the CEO of Közért+ Zrt. Közértplusz has...

Retailers in 2021: Online presence in offline stores
Date: 2021-05-11 10:16:25

In 2021 most shoppers still visit physical stores because they want to ‘experience’ the product. They want to see it, hold it in their hands and try it before spending...

Retailers now able to offer virtual visualization solutions in-store
Date: 2021-05-10 10:20:56

Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...

Ikea digital card game for International Women’s Day
Date: 2021-03-04 11:20:24

Ikea deals out digital card game on Instagram to fight domestic work inequality. The company’s aim is to make homes more equal this International Women’s Day and afterwards. This International...

Stella Artois experiences
Date: 2021-01-15 11:10:51

Anheuser-Busch InBev’s well-known Stella Artois brand didn’t leave its homebound consumers alone in 2020 in the US. They cheered up the people stuck at home with several ideas and programs....

Video ads drive sales
Date: 2020-10-05 10:23:23

Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....

Omni-marketing from Australia
Date: 2020-06-18 11:20:03

The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of omni-channel experience in retail and in the FMCG sector....

Summer daydreaming with Stella Artois
Date: 2020-06-15 11:23:27

Stella Artois is celebrating the start of summer with a weekly audio series hosted by talk-show star Andy Cohen while offering discounts on beer. Cohen narrates the “Daydreaming in The...

Brands returning
Date: 2020-06-08 11:56:18

Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns. They operated largely in the digital space over the past few months. The brand took the decision...

Lidl Belgium Introduces Digital Loyalty Card
Date: 2020-02-11 08:50:02

Lidl Belgium has announced that it has rolled out its first customer loyalty card through the Lidl Plus app. The loyalty programme will allow shoppers to receive their cash register...

Magazine: KPMG: Promotional leaflets are the most useful – for the time being
Date: 2019-10-03 07:12:06

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

Sephora opens new ‘phygital’ store
Date: 2019-09-12 08:30:02

Sephora opens its new digital-first flagship store at the IFC Mall, Hong Kong. The new 4,200 sq.ft store offers a number of digital touch points, such as the Sephora Virtual...

Casino Group: new concept store in Paris
Date: 2018-11-20 18:09:42

Casino Group opened a new concept store on the Champs-Elysées in Paris, called ‘Le4Casino’. Casino’s own brands, organic and vegan products are waiting for shoppers. Visitors to the store will...

Digital well-being
Date: 2018-10-15 23:14:40

Technology takes a lot of burden off our shoulders. What we used to spend days with can now be done in minutes. At the same time personal interactions have become...

Promising digitalisation level of Hungarian SMEs with a high business potential
Date: 2018-10-01 17:25:05

According to the results of UniCredit Bank and Inspira Research’s Business Potential study, Hungarian SMEs with a high business potential are of the opinion that only new technology-based solutions qualify...

Lidl’s digital adventures in Europe
Date: 2018-10-01 16:21:00

Finally www.lidlonline.es has arrived to Spain. At the moment the service is only available in Madrid. In Italy Lidl has teamed up with culinary website Tasty, making cooking videos together,...

Automation at eMAG
Date: 2017-12-01 16:46:29

The logistics centre of eMAG in Üllő, which was built 2 years ago and already operates on 21,000m², is waiting for this year’s Black Friday and Christmas periods with 600,000...

Smart hairbrush and UV patch
Date: 2017-09-18 09:35:55

At the Viva Technology conference in Paris La Roche-Posay have introduced their latest innovation, called My UV Patch, a sensor that is put on the skin and monitors UVA and...

Interactivity contributes to a better consumer experience
Date: 2017-09-07 10:33:45

Today 77 percent of the US population owns a smartphone and this influences mobile and online shopping trends. New York & Company has installed self-service kiosks in their shops, where...

‘Mini’ Auchan in China
Date: 2017-08-30 23:30:53

Auchan has opened its first mini store in China. The 13m² shop is called Auchan Box, it sells 500 different products and it is open 24 hours a day, 7...

Digital future
Date: 2017-08-30 23:30:07

In the last few years retail sales were expanding and this year the sales growth will be around 4 percent. What is more, sales in online retail surged by almost 30...

Kerry Group opens new digital innovation hub Date: 2024-06-04 11:05:07

A digitális megoldásoknak a képzelet sem szab határt Date: 2023-10-11 11:10:33

Kroger stops mailing paper promotional leaflets Date: 2023-06-23 11:38:16

The supervision fee declarations can be submitted without penalty until the second of June Date: 2023-05-31 10:15:18

Brazilian Supermarkets Plan ‘National Shopping App’ Date: 2023-05-26 09:53:44

Serving customers for 30 years: dm celebrates with charity competition Date: 2023-05-09 10:11:46

New strategy, new model Date: 2023-04-25 09:36:26

New, limited edition flavour from Coca-Cola Date: 2023-03-30 10:19:32

Experts can help mitigate drought damage with digital soil and water management maps Date: 2022-08-17 20:52:35

Hungary’s new digital farmers’ market calculates with massive volume sales Date: 2021-10-29 10:28:17

Retailers in 2021: Online presence in offline stores Date: 2021-05-11 10:16:25

Retailers now able to offer virtual visualization solutions in-store Date: 2021-05-10 10:20:56

Ikea digital card game for International Women’s Day Date: 2021-03-04 11:20:24

Stella Artois experiences Date: 2021-01-15 11:10:51

Video ads drive sales Date: 2020-10-05 10:23:23

Omni-marketing from Australia Date: 2020-06-18 11:20:03

Summer daydreaming with Stella Artois Date: 2020-06-15 11:23:27

Brands returning Date: 2020-06-08 11:56:18

Lidl Belgium Introduces Digital Loyalty Card Date: 2020-02-11 08:50:02

Magazine: KPMG: Promotional leaflets are the most useful – for the time being Date: 2019-10-03 07:12:06

Sephora opens new ‘phygital’ store Date: 2019-09-12 08:30:02

Casino Group: new concept store in Paris Date: 2018-11-20 18:09:42

Digital well-being Date: 2018-10-15 23:14:40

Promising digitalisation level of Hungarian SMEs with a high business potential Date: 2018-10-01 17:25:05

Lidl’s digital adventures in Europe Date: 2018-10-01 16:21:00

Automation at eMAG Date: 2017-12-01 16:46:29

Smart hairbrush and UV patch Date: 2017-09-18 09:35:55

Interactivity contributes to a better consumer experience Date: 2017-09-07 10:33:45

‘Mini’ Auchan in China Date: 2017-08-30 23:30:53

Digital future Date: 2017-08-30 23:30:07