Tag "Coca Cola"
PepsiCo brings hydration juggernaut Gatorade into water
The electrolyte-infused beverage, which was developed by the CPG giant to help support all-day hydration, will start hitting shelves in 2024. Gatorade is launching its first-ever water offering as the...
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Coca-Cola launches beverage created with the help of artificial intelligence
Coca-Cola Y3000 is the latest flavor to launch under the company’s Creations platform designed to highlight its signature soda while drawing in younger consumers. Coca-Cola has launched Coca-Cola Y3000, a beverage...
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Elválnak a Capri-Sun és a Coca-Cola útjai
A Capri-Sun Group jövőre véget vet a Coca-Cola Europacific Partners (CCEP) céggel való évtizedes együttműködésének, és – Svájc, Ausztria, a Közel-Kelet, Kína és Lengyelország után – a gyümölcslevek értékesítését és...
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Coca-Cola targets Malaysia’s health-conscious drinkers with Sprite NPD
Malaysia is the third major regional market for the product, which Coca-Cola has launched in Thailand and in the Philippines in the last 12 months. Soft-drinks giant The Coca-Cola Co....
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Coca-Cola also pays special attention to waste management at festivals
This year, Coca-Cola Hungary is reducing the ecological footprint of the Sziget Festival with selective waste collectors and a garbage collection team, but the COKE STUDIO™ exhibited by the company...
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Coca-Cola bottler CCEP intends to acquire Coke’s Philippines business for $1.8 billion
Coca-Cola Europacific Partners said last week it intends to jointly acquire Coca-Cola Beverages Philippines with Aboitiz Equity Ventures (AEV) for $1.8 billion, in an effort to become the world’s largest...
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Coca-Cola, PepsiCo sales likely to withstand WHO aspartame cancer ruling
The World Health Organization’s announcement last week that aspartame is “possibly carcinogenic” is unlikely to meaningfully impact sales at Coca-Cola and PepsiCo or cause the beverage companies to suddenly abandon...
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Coca-Cola to build Fairlife plant in New York
Coca-Cola has chosen New York state as the location for a new Fairlife production facility, which will be built from USD 650m. The 70,000m² factory in Webster, New York is...
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Since 2014, WWF and the Coca-Cola Foundation have been working to improve the river’s ecological condition
The 9 projects of the Living Danube partnership have now replaced 13.45 million cubic meters of water and restored more than 5,462 hectares of vital water habitats, rivers and floodplains...
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Coca-Cola’s 2023 COKE STUDIO™ summer music program is starting
Coca-Cola promises fans an unforgettable summer of music for 2023: through the COKE STUDIO™ music platform, they offer brand new, immersive musical experiences across Europe and beyond. With new tracks,...
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With the launch of Topo Chico Sabores, Coca-Cola improves availability of the mineral water brand
Coca-Cola is rolling out Topo Chico Sabores, premium sparkling waters made with fruit juice and herbal extracts, in order to bring the fast-growing brand into a new non-alcoholic category. Topo Chico Sabores is available...
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Coca-Cola and Molson Coors come out with new “hard” ice tea
Molson Coors and Coca-Cola are launching a new drink as part of their partnership, called Peace Hard Tea. The 5% abv drink, which will make its debut in September 2023,...
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A new recipe and a bold visual image: Sprite’s new campaign advertises an irresistible taste throughout Europe
Sprite is renewed: Coca-Cola’s iconic refreshing drink comes with a new flavor and a bold new visual image. The brand’s latest global ATL creative campaign primarily encourages Generation Z to...
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Coca-Cola drinkers to ‘level up’ with new League of Legends-inspired soda
Coca-Cola is introducing a soda called Coca-Cola Ultimate that is inspired by the popular video game League of Legends, the company said in a statement. It is the first time Coca-Cola...
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Escape to victory – FMCG and retail became more attractive sectors despite the economic difficulties
After many years, the FMCG sector is once again more attractive to workers than the average, and many would like to work in retail as well. This article is available...
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Kinley draws attention to the importance of time spent on yourself in its “You Owe Yourself” campaign
Only 18 percent of working Hungarians are able to find time for themselves on a regular basis, even every weekday, according to research by Kinley’s brand owner, Coca-Cola. The majority...
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The World’s Most-Popular Grocery Brands 2023: Kantar Brand Footprint
Kantar has revealed the latest edition of its annual Brand Footprint report, which tracks the most-chosen brands by consumers around the world. The latest edition analyses the purchasing habits of...
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POPAI village in the heart of EuroShop
This article is available for reading in Trade magazin 2023/5 EuroShop is the biggest trade fair of the retail profession, which is organised by Messe Düsseldorf every three years, with...
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Palmsped Logistics Café – “a cup of coffee with experts, discussing market trends and logistic challenges”
Palmsped Cargo Kft. is 20 years old and the company celebrated this with a special event: presentations and a roundtable discussion, with the participation of business partners and experts, in...
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Coca-Cola enters fresh fruit through licensing deal for Minute Maid and Simply brands
Coca-Cola is entering into a licensing deal allowing two of its products’ logos, Minute Maid and Simply, to be used on select produce distributed by Frutura’s Dayka & Hackett brand....
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Fanta is ‘bold not boring’ with first ever brand identity
Fanta has ensured its new look is “bold not boring” as it introduces its first ever global brand identity, created by Jones Knowles Ritchie, the design-led creative company to bring...
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Jack Daniel’s and Coca-Cola team up to launch pre-mixed drink
Jack Daniel’s has partnered with Coca-Cola to launch a ready-to-drink (RTD) pre-mixed cocktail in Great Britain. Made with Jack Daniel’s Tennessee Whisky and Coca-Cola, the RTD is inspired by the...
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Jack & Coke Jack Daniel’s whiskey and Coca-Cola alcoholic carbonated drink have also arrived in Hungary
Jack Daniel’s and Coca-Cola officially launch the sale of the joint drink of Jack Daniel’s and Coca-Cola on the Hungarian market. The product will be available at home from April...
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Coca-Cola’s new global campaign encourages you to try Coca-Cola Zero Sugar
The Coca-Cola Company is launching a special global campaign to encourage consumers to try Coca-Cola Zero Sugar. Building on the success of the brand’s 2021 formula change, the company is...
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This year is all about values: food and drink trends in 2023
Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...
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Coca-Cola extends its Simply juice brand into mixers
Coca-Cola’s Simply brand is moving into cocktail mixers and mocktails with an offering called Simply Mixology that can be blended with or without alcohol, the company said in a blog...
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Greenwashing On Food, Drink, Toiletry Labels To Be Scrutinised In UK
Britain’s competition regulator will consider whether companies selling food, drink and toiletries are wrongly labelling products as “sustainable” or “better for the environment” in its latest probe into greenwashing. The...
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Is the Coca-Cola brand mobile phone coming?
A közösségi médiában kezdett terjedni eg állítólagos Coca-Cola márkájú telefon: Coca – Cola to collaborate with a smartphone brand to launch a #Coca_Cola Phone launch in India by March 2023....
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With Siemens solutions, the cola factory became more efficient, greener and more transparent
In the Coca-Cola factory in Austria, the introduction of an energy management system built with the help of Siemens greatly contributed to the reduction of energy costs, in addition to...
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The strength of brands
On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...
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