Tag "Coca-Cola HBC Magyarország"
Coca-Cola’s #énjövőm programme expands further
Date: 2018-03-12 10:32:19
Until the end of last year 32 non-governmental organisations submitted their applications for funding to Coca-Cola HBC Magyarország, and from these 10 won the budget for organising 1-day trainings for...
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Magazine: Fruit juices rich in fruits and vitamins
Date: 2017-11-30 07:38:48
Coca-Cola Hungary’s experience is that the fruit juice market continued to grow this year. Commercial excellence leader Gábor Ivády told that in the summer fruit juices with a lower fruit content...
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Magazine: Sports drinks: companies are developing more natural products
Date: 2017-11-02 07:19:49
According to Eszter Birven, marketing director of GRAMEX DRINKS – the distributor of Vitalade sports drinks – a large proportion of sports drink sales is realised in fitness centres and...
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What’s on the label?
Date: 2017-09-23 19:53:17
Four from 5 Hungarian shoppers read the labels on grocery products and three quarters of them are influenced by the information they find there in deciding which product to put...
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Magazine: Pálinka, my love…
Date: 2017-05-23 07:13:27
According to Dr Gedeon Totth, head of the Institute of Commerce and Marketing at Corvinus University of Budapest, the popularity of real pálinkas is growing among members of Generation X....
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Mineral water with renewable energy
Date: 2017-05-04 11:30:23
The Coca-Cola HBC Magyarország presented its sustainable innovations on the Day of Discoverers at the Millenáris Park witin a Forest Walk and a Virtual Bicycle Tour. The company reduced the...
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Coca-Cola Hungary starts dual trade education programmes at four universities
Date: 2017-03-05 10:04:30
On 20 January 2017 Coca-Cola Hungary signed an agreement with four Hungarian universities to start dual trade education programmes. Thanks to the new type of cooperation the soft drink company...
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As many consumer habits as store types
Date: 2017-02-27 22:23:14
In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...
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As many consumer habits as store types
Date: 2017-02-27 22:20:30
In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...
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The Coca-Cola HBC Magyarország cocluded dual training agreements with four universities
Date: 2017-01-20 11:21:13
The students are happy to take part in the dual trainings at the universities – according to a survey carried out among students of the four universities recently. When selecting...
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Coca-Cola unifies its brands
Date: 2017-01-20 11:15:11
Today in Hungary, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will...
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Thirty-six thousand children received fruit juice thanks to the Coca-Cola Magyarország and the Food Bank
Date: 2016-02-12 11:16:05
The Coca-Cola HBC Magyarország supports the Food Bank with its products for many years, not only in the Christmas season, but all year long. The Coca-Cola HBC Magyarország in 2015...
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Magazine: POPAI AWARDS 2015
Date: 2016-01-12 07:26:22
At the year’s last Trade Marketing Club meeting the results of the in-store marketing tool competition, the 6th POPAI AWARDS were also announced. Ildikó Kátai, general secretary of POPAI Hungary...
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The aid agencies were given five truckloads of NaturAqua
Date: 2015-07-27 11:35:31
The Coca-Cola HBC Magyarország donated nearly 70 thousand bottles of mineral waters to the Pest County Organisation of the Hungarian Red Cross, to the Hungarian Baptist Aid and to the...
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