Tag "Coca-Cola HBC Magyarország"

Coca-Cola Hungary starts dual trade education programmes at four universities

On 20 January 2017 Coca-Cola Hungary signed an agreement with four Hungarian universities to start dual trade education programmes. Thanks to the new type of cooperation the soft drink company...

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As many consumer habits as store types

In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...

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As many consumer habits as store types

In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...

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The Coca-Cola HBC Magyarország cocluded dual training agreements with four universities

The students are happy to take part in the dual trainings at the universities – according to a survey carried out among students of the four universities recently. When selecting...

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Coca-Cola unifies its brands

Today in Hungary, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will...

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Thirty-six thousand children received fruit juice thanks to the Coca-Cola Magyarország and the Food Bank

The Coca-Cola HBC Magyarország supports the Food Bank with its products for many years, not only in the Christmas season, but all year long. The Coca-Cola HBC Magyarország in 2015...

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Magazine: POPAI AWARDS 2015

At the year’s last Trade Marketing Club meeting the results of the in-store marketing tool competition, the 6th POPAI AWARDS were also announced. Ildikó Kátai, general secretary of POPAI Hungary...

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The aid agencies were given five truckloads of NaturAqua

The Coca-Cola HBC Magyarország donated nearly 70 thousand bottles of mineral waters to the Pest County Organisation of the Hungarian Red Cross, to the Hungarian Baptist Aid and to the...

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