Tag "arcápolás"

Magazine: Customers becoming more and more proficient at skin care

Since the outbreak of the pandemic, more time is spent with at-home skin care, which in turn yielded positive sales results in the face care market. Consumers have grown really...

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Our face is our business card, so let’s take good care of it!

Market players in the face care category also had to face unexpected conditions in 2020. Richard Dani, the head of Alveola Kft.’s trade division explained that the measures imposed to...

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Magazine: Face mask: Care that the skin is grateful for

According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., last year face mask was the fastest developing segment in the face care category. The face mask trend originates...

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Nielsen: we fight against aging for five billion a year

The market for facial skin care products is booming: Between April 2018 and March 2019, it generated a turnover of five billion forints, mostly in drugstores. In addition to the...

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Magazine: Mirror, mirror on the wall…

Jáger Melinda, marketing manager of Beiersdorf Kft. reported to our magazine that 2017 was a very good year in the facial care market for NIVEA products. In the segments where they are...

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Ziaja face masks

The innovative products of Polish brand Ziaja are made using special knowledge, modern technology, traditional plant extracts and vitamins. All products are dermatologically and allergologically tested. Contact: Superio Kft. Tímea...

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Magazine: Multifunctional expectations in hair care

In the last few years consumers started economising a little in buying cosmetic products, too. Before the economic recession they were using 2-3 different products for the same purpose, but...

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Magazine: Facing cleansers

For facial care products the biggest challenge in the Hungarian market is the low penetration level of the category. NIVEA’s 2015 ‘Good value for money’ survey found that only 31...

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