”We want to be part of the solution”
Interview with Judit Szalóky Tóth, public affairs manager of Coca-Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter:

Judit Szalóky Tóth
public affairs manager
Coca-Cola Magyarország
“We make brands and products that people love, while building a more sustainable future for our business and for the planet. We do all of this staying true to our purpose: to refresh the world and make a difference. We’re focused on areas where we can have a measurable, positive impact and act in ways to create a more sustainable and better shared future.
We know that what is in our products is essential. We use the highest quality and cutting-edge ingredients, provide reduced and no sugar alternatives, and source sustainably and ethically. We are taking action on reducing added sugar – putting our strength in innovation to meet our consumers’ evolving needs.
We agree, the world has a packaging problem, and we have a responsibility to help solving it. The interconnected global challenges of packaging waste and climate change have made this a focus for our business and communities. Our company and our bottling partners are taking a hard look at the packaging we use, and at how we can drive change. Our sustainable packaging strategy aims to create systemic change through a circular economy for our packaging – from how bottles and cans are designed and manufactured to how they’re recycled and reused.
We are committed to make 100% of our packaging recyclable globally by 2025, using at least 50% recycled material in our packaging by 2030; collecting and recycling a bottle or can for each one we sell by 2030, and bringing people together to support a healthy, debris-free environment.” (x)
Related news
Overtourism in Europe: water cannon protests in Barcelona, bans in Budapest
Short-term rentals, hordes of tourists and overburdened infrastructure are straining…
Read more >Fighting dirt and supporting sustainability
This article is available for reading in Trade magazin 2025/4.…
Read more >Quality, sustainability, innovation: B+N Referencia Zrt. introduced a private label paper product line
B+N Referencia Zrt. has launched a private label paper product…
Read more >Related news
Traditional pastries of excellent quality, for generations
Founded in Pécsvárad, Aranycipó Ltd. has been producing high-quality baked…
Read more >Renewal for Cup Revolution: RevoUnion is here
Cup Revolution continues with a new umbrella brand and an…
Read more >The world of private labels is moving to Amsterdam again – interview with Peggy Davies, President of PLMA
PLMA’s 2025 World of Private Label trade fair is once…
Read more >