Company and Personal News

Business in motion

Americans like to have their lunch in parks and on the street. Consequently, they often buy their lunch from vans or containers. In big cities there are several enterprises that...

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Another petrol station chain in the portfolio of POS Media Hungary

POS Media Hungary signed an agreement with Shell Hungary Zrt., the operator of 250 petrol stations in Hungary. Now POS Media can reach 3 million customers per month at petrol...

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Burn Shot

Burn Shot creates a new, innovative segment (Energy Shot) in the energy drink category in Hungary. The product’s advantage is that it stimulates as much as the 250-ml versions, but...

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SPAR – all year round campaign

SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...

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Schwarzkopf Essential Color tartós krémhajfesték

Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...

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The delicacy of the slightly rich

Pressed caviar made from sturgeon roe belongs to the ‘cheap’ category, probably because damaged eggs can also be used. Now American top restaurants start to discover pressed caviar: sturgeon roe...

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New customer and marketing manager joins METRO Cash & Carry International’s team

Diego Bevilacqua, formerly the vice president of the Unilever group, was appointed METRO’s customer and marketing manager and member of the board. He will be responsible for marketing and brand...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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This is how they see it

The National Restaurant Association of the United States annually surveys two thousand chefs on what is hot and what is not in the world of restaurants. Below you find the...

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GROW Group becomes independent

GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...

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MIRSA continues with a new name and even higher standards

The company bought the MIRELITE brand and from the end of February carries on under this new name : MIRELITE MIRSA Zrt.. MIRELITE is an acronym for: ELITE product of...

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Young chef on the top

Tamás Széll (27), the winner of Tradition and Evolution 2010 is the sous-chef of Onyx restaurant. Q: Are you the best Hungarian chef in the 30-35 age group? A: No....

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The price of flavours

In the gastronomy of the modern world, sous vide is in the same situation everywhere: some adore it, while others do not want to use this method. This cooking method...

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‘Together for kindergartens!’ was a great success

On 27 January, Tchibo Budapest Kft.’s managing director and Zsuzsa Csisztu presented each of the six winner kindergartens with HUF 600,000. Tchibo’s ‘Together for kindergartens!’ campaign lasted from 1 September...

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400-million donation from Tesco

Tesco donated eleven truckloads of clothes and other products to the Hungarian Food Bank Association at the end of February in Budapest. The association, together with the Hungarian Red Cross,...

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Restaurateur of the year

Attila Radvánszky, the owner of Haxen Királyi Étterem won the ‘Restaurateur of the year’ title in 2009. Q: Were you expecting the prize? A: No, I was really surprised; the...

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They are experienced now

This year brought the fifth Greedy Thursday and according to Magyar Turizmus Zrt.’s data more than 1,300 restaurants participated. It became evident that lower prices attract more customers to restaurants....

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Wine samples

There is a new term used in marketing: tryvertising (try + advertising), which stands for ‘get to know the product by trying it’. The term may be new but the...

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Univer’s triumphant ‘Kitchen Virtuosos’ prize game

The main prize of the game was drawn on 15 January 2010, in the presence of a notary: Róbert Beke from Besenyőtelek won the HUF 1,000,000 dream kitchen. Participants had...

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Gold medal of honour for Borsodi Sörgyár Zrt.

Early March the Hungarian Football Association awarded Borsodi Brewery with a Gold Medal of Honour for their support of the professional league, the national team and the U-21 national team....

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Educational macro analysis

László Sólyom’s Wise Men’s Board and its team of experts recently published its book ‘Szárny és Teher’, which places great emphasis on improving the level of education in Hungary. Representatives...

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Facing the challenge in New York – part 6

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I thought I would not have to work...

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Region leader tourism exhibition in Debrecen

Between 26-28 March 2010, the Debrecen annual travel trade exhibition will be held for the 20th time, which is the largest such event in the region. The Debrecen Travel &...

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Spa and Wellness bath of Sárvár: A 3 billion HUF development

The implementation of the Spa and Wellness Center takes place in the scope of the New Hungary Development Plan. The dominant element of the development of the spa – which...

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New Executive Director at Danone

From the 16th of March, a new Executive Director took over the management of the Danone Dairy Production and Distribution Ltd. The Italian expert, Paolo Maria Tafuri (49) arrived with...

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DREHER 24 Everest Expedition: To the summit

Klein Dávid and Várkonyi László aim to reach the summit of the Mount Everest without the help of oxygen supply and sherpas, in the scope of the Dreher 24 Everest...

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McDonald's for sustainable growth

McDonald's has been seeking for years to use less and less natural resources in its restaurants. Thanks to the company's energy conservation program, the water usage significantly decreased, despite the...

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Pepsi withdraws its sugary soft drinks from the schools

PepsiCo.having regard to the success of its similar American programs and continues to withdraw its sugary soft drinks from the schools all around the world. The world's number two soft...

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Majority of the firms in the Czech Republic are domestic-owned

Nearly 57 percent of the 2.1 billion crowns capital of the companies in theCzech Republic is in the hands of Czech-owned companies – reports Čekija. The largest foreign shareholders are...

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Coca-Cola expands in Russia

The world's largest soft drinks producer, Coca-Cola wants to buy the Russian OAO Nidan Juices company, in order to strengthen its presence in the country. Nidan is owned by a...

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