Market News
Summer preserved
Weather, fruit quantity available and market prices – basically these three factors decide what the home preserving (of fruits and vegetables) season will be like. According to Eszter Varga, trade...
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Slower growth
Between January and April 2017 more than HUF 11 billion worth of pasta was sold in Hungary. Both value and volume sales were up 2 percent. Small shops belonging to...
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Why is it good if your business has a packaging specialist?
The packaging specialists of DS Smith know how packaging influences product performance – in addition to protecting the goods while shipping and in storage. Mixitka is a relatively new fruit...
Read moreUnlimited data package, without a loyalty period
On 15 May Alexandra Reich, CEO of Telenor Hungary introduced the new, unlimited data tariffs of the mobile service provider at a press event. Telenor Hello Data limits the minutes...
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HEINEKEN brings us the Beers of Europe
On 9 May HEINEKEN Hungária Zrt.’s premium beer collection – which consists of four traditional European beer brands – debuted in Hungary. In the Beers of Europe selection shoppers can find...
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FMCG and retail commercials from a neuromarketing perspective
Synetiq’s neuromarketing team measured more than 1,100 commercials in 2016 with their innovative method, and from these 500 were retail and FMCG ads. The company also kept market expectations and KPIs...
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Better performance from the food industry, combined with market loss
Tamás Éder, president of the Federation of Hungarian Food Industries (ÉFOSZ) told that the food sector performed 1.4 percent better in 2016 than in the previous year. Despite this good performance...
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The calmness of the land before the storm
The Branded Goods Association (BGA) and its members had a successful year, but 2017 started with a bang – it is enough to mention the government’s planned measures to impose...
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Retail took a step forward in 2016
In 2016 retail sales grew by 4.7 percent – reported the Central Statistical Office (KSH). FMCG sales rose by almost 3 percent, sales of high-value consumer goods improved by 5 percent...
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2017 is the year of challenges in the Hungarian tobacco product market
Sales in the Hungarian tobacco product market have been increasing since the introduction of the new tobacco shop system. After the 25-percent surge at the end of 2014, sales have been...
Read moreAgrarian Chamber: The Cherry Season begins
The Cherry Season begins and the most popular variety is traditionally the Germersdorf’s giant, the Biggarreau Burlat and the Van. The price of fruit is likely to be affected by...
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Which are the most popular FMCG retail chains?
Kantar Hoffmann conducted a shopping habits survey in the 18-64 age group in March. They were trying to get to know which retail chains Hungarian shoppers know the best and like...
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Foreign trade balance: food exports reached outstanding results
In March, exports in euros were 19.0 percent higher, while imports were 21.3 percent higher than in the previous year, according to the second estimate of the Central Statistical Office...
Read moreNew rules for this year’s vintage
A new element of the grape and wine sector strategy has entered to the stage of implementation: the new rules will align the needs of vineyards and winemakers will be...
Read moreThe Procurement Manager Index broke a record in May
The Procurement Manager Index jumped to 62.1 points in May, from April’s 56.2 points – the Hungarian Logistics, Purchasing and Inventory Company (MLBKT) told MTI on Thursday. May, was an...
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Mineral oils from the packagings
During our lifetime, we can eat up to 40 decagrams of food-soluble packaging materials, and surprisingly, even solid materials can dissolve in each other. The mineral content of the paper...
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African swine fever has been detected in Transcarpathia
A wild boar’s carcass – died in African swine fever (ASP) – was found at the beginning of the week at the Beregújfalu border crossing point in Beregszász. The pathogens...
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Improved performance from discount supermarkets in 2016
GfK’s 2016 Retail Analysis revealed that the FMCG consumption of Hungarian households increased by 2 percent last year (in value). Private label products continued to increase their market share in almost...
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Kazakh-Hungarian Agricultural Investment Fund examines agricultural investments
Three investment opportunities are examined by the Kazah-Hungarian Agricultural Investment Fund on the field of the Kazakh dairy industry, meat industry and crop production. Kazakh-Hungarian Agricultural Investment Fund was established...
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Nébih: you can go fishing for carp again
From Thursday one can go fishing for, carp, garda, domolykó and orfe, but fishing for walleye, catfish and compo is still prohibited – the National Food Chain Safety Office (Nébih)...
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The latest Snickers campaign pays tribute to football
Snickers has joined forces with a footballing legend: their latest campaign is called ‘Play Like Pelé’ and it will give three football fans the chance to meet and train with...
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Taking social responsibility in everyday life
After the end of May general assembly meeting of CO-OP Hungary Zrt., our magazine interviewed re-elected group president László Pekó and CEO Géza Tóth. Mr Pekó stressed the importance of...
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New company sells Nosalty’s advertising space, and the company also has a new operative director
As of 1 May it is Nosalty Media and Trade Zrt. that sells the advertising spaces of Nosalty. The company’s CEO is Noémi Török who leads a sales team of...
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Magazine: Consumers expect more from yogurts
In the past few months plain yogurt sales decreased in value and stayed put in volume, while fruit yogurt sales didn’t change in value but reduced in volume. Henriett Szabó-Spanyol,...
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An abundance of new products in the healthy food market
There are still much fewer health-conscious consumers in Hungary than in Western Europe, but the selection healthy foods is growing. According to Fatime Bánkúti, marketing manager of Omega Bázis Kft.,...
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Shell is driven by consumer satisfaction
Péter Gyúrós, convenience retail manager of Shell in Central and Eastern Europe and Péter Juhász, Shell’s sales manager in Hungary talked to our magazine about the company’s petrol station shop...
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Successful year for SPAR
With its 13,000 workers SPAR Hungary is one of the biggest employers in Hungary. At the end of 2016 the retailer operated 345 SPAR supermarkets and 32 INTERSPAR hypermarkets. Sales...
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Penny Market: development and a new logistics centre
Discount supermarket chain Penny Market celebrated its 20th birthday in 2016. Hungarian Penny Market stores were modernised and the 207th store opened last year. Penny Market is now busy building...
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Youthful marketing from Rossmann
In 2016 Rossmann realised a two-digit sales growth once again, the drugstore chain won the Superbrands recognition and based on consumer feedback they scored the highest brand equity index among...
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Lidl: quality and good prices
Lidl Hungary’s story started in 2004 with 12 stores and a logistics centre. Presently shoppers can choose from nearly 1,400 products, from fresh baked goods made in-store to healthy foods...
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