Company and Personal News
In house competition for baristas
Date: 2007-10-31 08:00:00
The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...
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Record breaking CMS in Berlin
Date: 2007-10-31 08:00:00
14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...
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Special prize game by Tchibo
Date: 2007-10-31 08:00:00
Tchibo Budapest Kft. is launching a new, nation-wide promotional campaign on 15. October. By collecting bar codes, consumers can win a family holiday lasting as many days as the number...
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Pálinka Promenade in Vigadó square
Date: 2007-10-31 08:00:00
The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...
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Vending machines heading east
Date: 2007-10-31 08:00:00
We have found at the Eu’Vend exhibition of the vending machine business held in Cologne, in September that Hungarians, Poles and Czechs had become important for the industry, which generates...
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New head of marketing for Maspex
Date: 2007-10-31 08:00:00
Andrea Kiss, a former senior brand manager of Győri Keksz has been appointed the new marketing director of Maspex Olympos Kft....
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dm training for December
Date: 2007-10-31 08:00:00
Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...
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Prophecies and facts in Tapolca (part 1.)
Date: 2007-10-31 08:00:00
Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...
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Awards for Sió films
Date: 2007-10-31 08:00:00
Awards and HUF 500,000 for the winners of the film competition organised by Sió-Eckes Kft. under the title „Sió – My world, my thirty years” have been handed over at...
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Copying jammed
Date: 2007-10-31 08:00:00
One of the leading European companies in the field of electronic security ADT and TMD Security, the market leader in security technology for bank cards have developed solutions to block...
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Growth to begin next year
Date: 2007-10-31 08:00:00
In his presentation about the state of the Hungarian economy, Dr. Gábor Karsai Gábor, deputy general director of GKI, had words of encouragement for the audience, pointing out that the...
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Owners of delicacy stores invited by Zwack
Date: 2007-10-31 08:00:00
Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...
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Card for travellers
Date: 2007-10-31 08:00:00
The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...
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Future consumers more conscious and older
Date: 2007-10-31 08:00:00
Ákos Kozák, managing director of GfK Hungária spoke about global consumer trends appearing in Hungary. Future consumers are expected to be far more conscious and their opinions will have infinitely...
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Experienced leader for NESPRESSO
Date: 2007-10-31 08:00:00
Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...
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Ice cream to take us to Kenya
Date: 2007-10-31 08:00:00
Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...
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Once, there was a team…
Date: 2007-10-31 08:00:00
I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...
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Using shrinking budgets smartly
Date: 2007-10-31 08:00:00
Mrs. Szalókyné Judit Tóth, director of Nielsen turned the attention of the audience to the present. Though 58 per cent of consumers find it harder to make ends meet, only...
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Smaller budget, extended competence
Date: 2007-10-31 08:00:00
As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...
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Agárdi Pálinkafõzde five years old
Date: 2007-10-31 08:00:00
Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...
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Hungarian food losing ground
Date: 2007-10-31 08:00:00
Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...
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TV2 intends to become market leader within three years
Date: 2007-10-31 08:00:00
After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...
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Marketing consultants joining forces
Date: 2007-10-31 08:00:00
A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...
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SáGa Füstli
Date: 2007-10-31 08:00:00
The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...
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Increasing cost effectiveness a key to survival
Date: 2007-10-31 08:00:00
Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...
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Spar Reserve at the Wine Festival
Date: 2007-10-31 08:00:00
The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...
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Flying points
Date: 2007-10-31 08:00:00
Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...
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