Company and Personal News
Card for travellers
Date: 2007-10-31 08:00:00
The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...
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Future consumers more conscious and older
Date: 2007-10-31 08:00:00
Ákos Kozák, managing director of GfK Hungária spoke about global consumer trends appearing in Hungary. Future consumers are expected to be far more conscious and their opinions will have infinitely...
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Experienced leader for NESPRESSO
Date: 2007-10-31 08:00:00
Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...
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Ice cream to take us to Kenya
Date: 2007-10-31 08:00:00
Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...
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Once, there was a team…
Date: 2007-10-31 08:00:00
I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...
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Using shrinking budgets smartly
Date: 2007-10-31 08:00:00
Mrs. Szalókyné Judit Tóth, director of Nielsen turned the attention of the audience to the present. Though 58 per cent of consumers find it harder to make ends meet, only...
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Smaller budget, extended competence
Date: 2007-10-31 08:00:00
As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...
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Agárdi Pálinkafõzde five years old
Date: 2007-10-31 08:00:00
Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...
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Hungarian food losing ground
Date: 2007-10-31 08:00:00
Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...
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TV2 intends to become market leader within three years
Date: 2007-10-31 08:00:00
After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...
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Marketing consultants joining forces
Date: 2007-10-31 08:00:00
A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...
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SáGa Füstli
Date: 2007-10-31 08:00:00
The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...
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Increasing cost effectiveness a key to survival
Date: 2007-10-31 08:00:00
Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...
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Spar Reserve at the Wine Festival
Date: 2007-10-31 08:00:00
The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...
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Flying points
Date: 2007-10-31 08:00:00
Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...
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Chio Exxtra Chips
Date: 2007-10-31 08:00:00
The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...
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2008 could be the year of Aldi
Date: 2007-10-31 08:00:00
In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...
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Cetelem: new financial partner of Tesco
Date: 2007-10-31 08:00:00
Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...
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Bomba! prizes at Printexpo
Date: 2007-10-31 08:00:00
Winners of the competition organised by Büki Üdítő Kft. and Sign magazine for designers of illuminated advertising signs received their prizes at the Printexpo exhibition. They were Signtechnika Kft.(1.), Neonsign...
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From designer-boxes to welded bags
Date: 2007-10-31 08:00:00
Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...
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Solving liquidity problems by factoring
Date: 2007-10-31 08:00:00
Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...
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Cup for clients
Date: 2007-10-31 08:00:00
This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....
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dm revenues increasing by a quarter
Date: 2007-10-31 08:00:00
Th dm chain concluded this financial year with excellent results in September. Revenues grew by 25 per cent, reaching HUF 51 billion. This is partly due to expansion, with the...
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Master Good selling not only products but ability as well
Date: 2007-10-31 08:00:00
László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...
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Diversity, service, speed
Date: 2007-10-31 08:00:00
László Hovánszky, managing director of METSPA outlined the development of retail trade seen over the past 15 years. He thinks that the response by domestic producers and manufacturers to the...
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(HU) Saját márkás termékcsaláddal bővült a SPAR babaápolási kínálata
Date: 2007-10-31 00:00:00
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