The Bonbonetti group

By: trademagazin Date: 2008. 02. 29. 08:00

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and Bonbonetti, but there are also numerous traditional brands in the assortment, like Dunakavics or Franciadrazsé. In order to stay competitive in the constantly changing sweets market, constant innovation is needed. This is why the company regularly introduces new products to meet new consumer needs, in addition to its popular, traditional assortment. Owing to our wide assortment, there is a favourite sweet for everybody to be found among our products.

Cherry Queen
Cherry Queen is the traditional Bonbonetti product with the longest history. It is the market leader in the alcoholic praline segment and has a significant market potential in the overall praline market as well. In order to make it more attractive for younger consumers as well, the brand was repositioned in 2007. The packaging and communication of the product line was also modernised.

Tibi
Tibi is one of our leading brands. It was born over 60 ears ago as a chocolate bar brand, with chocolate bonbon, Santa Claus, Easter bunny and fondant products added to the brand since then. Chocolate bonbon is available in four versions, The assortment of chocolate bars is wide: milk, black, white chocolates, as well as chocolates with strawberry, pineapple, peanut, marzipan flavoured wafers, pieces of real cocoa.

Lady-Viva
Our Lady and Viva desserts have been present in the medium category of the praline segment for years. The two product lines have been renewed for 2008. The recipes of the mixed desserts have been altered, with new flavours added to both products. Packaging has also been redesigned, which gives the products a refreshed, more prestigious appearance.

Dunakavics, Franciadrazsé
Many of us have sweet memories of Dunakavics and Francia drazséhoz, the two oldest products of our company. Due to their traditional quality and colourful appearance, they remain the most popular products among bonbons.

Disney brand
Bonbonetti introduced the Disney brand in the fondant, Advent calendar, and gift package categories in the 2007 season. As a result of the popular brand, children-friendly graphics and high quality, introduction was highly successful. 15 gram Disney Easter eggs in two graphic designs and the 55 gram Tiger dressed in rabbit fur will also be available during the Easter season.

Bonbonita
The Bonbonita product line with its characteristic spherical shape is made from the best quality materials, using 100 year old recipes. Balls are filled with truffel cream made from real milk cream with Irish cream liqueur, tiramisu, egg-Bailey”s liqueur and decorated by hand.

Bonbonetti Moments praline
Bonbonetti Moments praline was introduced in 2005 for enthusiasts of peanut and real, soft, creamy chocolate. Its secret is its unique flavour. Whole peanuts are covered in peanut, coconut or tiramisu cream and coated with fine chocolate. The black chocolate version introduced in 2008 offers a surprising new experience.

Bonbonetti wafers
The “founding member” of the Bonbonetti family was the Bonbonetti wafer in 1971. The oldest members of the family, Bonbonetti Classic and Grandoletti are caramelised wafers in special flavours and shapes. Over the years, new products have been added to the assortment. The entire assortment was renewed in 2008, with the introduction of new product versions made with cocoa cream and Elegance, a variant made with black chocolate and peanut cream.

Americana
Americana has been present in the domestic market for over 10 years. It is available in bars and tablets. Three different bars are filled with milk cream, strawberry and peanut cream, while we have nine different milk and black chocolate tablets, including special flavours like pineapple, kiwi or banana. Americana offers good quality in its category at an affordable price.

Gardina, Tropica
Bonbonetti has been producing Gardina, the most popular gel in Hungary for 15 years. Gradina gel in fresh garden fruit flavours is a refreshing shade in the assortment of sweets. Tropica gel brings us the atmosphere of tropical lands in pineapple, lime, grapefruit, and golgota fruit flavours.

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