Company and Personal News
Spring turkey slice
Date: 2007-05-30 08:00:00
Spring turkey slice, the chicken slice with dried apricot and the turkey slice with vegetables are meat products of exclusive quality which form part of the Alexandra Béres Weight Control...
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Child-friendly Pöttyös
Date: 2007-05-30 08:00:00
The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...
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Maltitol instead of beet sugar in Bonbonetti chocolates
Date: 2007-05-30 08:00:00
Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...
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The new Theodora lemon-grapefruit
Date: 2007-05-30 08:00:00
The new Theodora lemon-grapefruit flavoured still drink and the apple-pearl flavoured sparkling drinks based on Theodora Kereki mineral water are available in 1 litre size in stores....
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Borsodi still the market leader
Date: 2007-05-30 08:00:00
Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...
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Norbi supervising development of Ledo Update personally
Date: 2007-05-30 08:00:00
Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...
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Rapidly growing young in the Nestlé nest
Date: 2007-05-30 08:00:00
A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...
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Korona ® Béres Alexandra
Date: 2007-05-30 08:00:00
A choice in brand category, higher quality service, satisfied consumer, positive price/value ratio, attractive packaging, exceptionally good cooking properties, up-dating assortment. Supports healthy lifestyle and is free of cholesterol....
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Zwack partners sampling new products
Date: 2007-05-30 08:00:00
Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...
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Positive experience for Mary-Ker
Date: 2007-05-30 08:00:00
Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...
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P&G, Spar: effects of IT on business processes
Date: 2007-05-30 08:00:00
134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...
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Kubu fruit drink
Date: 2007-05-30 08:00:00
Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...
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A hail of medals for Törley wines
Date: 2007-05-30 08:00:00
Wines and champagnes from Törley Pezsgőpincészet won seven gold and ten silver medals at the Savings Co-operatives’ National Wine Competition held for the ninth time this year....
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Six Rauch products based on Weight Control
Date: 2007-05-30 08:00:00
Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...
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Master Good Felvidéki Ízek
Date: 2007-05-30 08:00:00
Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...
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Medals for all Bestillo pálinkas
Date: 2007-05-30 08:00:00
All pálinkas entered by Boldogkő-Fruit Kft. under the label Bestillo for the international competition Destillata, have won medals. Their plum pálinka has won a gold medal....
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Weight Control products in the process of listing by Kaiser Food
Date: 2007-05-30 08:00:00
Kaiser Food Élelmiszer-ipari Kft. has displayed interest in the Weight Control program of Alexandra Béres from the beginning. Five products which belong to the program and had been developed with...
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Nativa Tea & Water
Date: 2007-05-30 08:00:00
Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...
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Birthday party
Date: 2007-05-30 08:00:00
Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...
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Fortunate taking off
Date: 2007-05-30 08:00:00
Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...
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Bols selling Calvados
Date: 2007-05-30 08:00:00
Bols Hungary has a truly international brand in a relatively unknown category. The Boulard spirit is made from apple, in a process similar to that used for making cognac....
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Libresse Silk
Date: 2007-05-30 08:00:00
Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....
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New boss for advertising agency
Date: 2007-05-30 08:00:00
The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....
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Bio-basis for Vitamor
Date: 2007-05-30 08:00:00
Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...
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Ízbomba with basil
Date: 2007-05-30 08:00:00
Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Regional marketing after multinational
Date: 2007-05-30 08:00:00
Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...
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