Company and Personal News

dm training for December

Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...

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Energizer Ultimate

The new Energizer Ultimate alkali battery is proven to produce 25 % more power compared to the previous Energizer Ultimate battery....

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Awards for Sió films

Awards and HUF 500,000 for the winners of the film competition organised by Sió-Eckes Kft. under the title „Sió – My world, my thirty years” have been handed over at...

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Copying jammed

One of the leading European companies in the field of electronic security ADT and TMD Security, the market leader in security technology for bank cards have developed solutions to block...

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The Christmas assortment of Milka

A new product has been added to the Christmas assortment of Milka. Karácsonyi Tál is an exciting mix of Alpine flavoured balls in Alpine milk, noisette, nougat cream and marzipan...

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Owners of delicacy stores invited by Zwack

Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...

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Card for travellers

The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...

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Chio Exxtra Chips

Chio Exxtra Chips are made from thicker, wavy slices of potatoes in extraordinary combinations of flavours, like sour cream-Mediterranean spices, or juicy ham-honey....

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Experienced leader for NESPRESSO

Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...

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Ice cream to take us to Kenya

Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...

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Once, there was a team…

I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...

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Côte d’Or

The 200 g size, filled-enriched Côte d’Or chocolate bars are new and irresisitible flavour combinations added to the brand assortment. These premium category products are ideal gifts as well....

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Smaller budget, extended competence

As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...

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Agárdi Pálinkafõzde five years old

Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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TopJoy Light

The fruit drinks available in four flavours: orange, apple, peach and multivitamin, can become a true favourite of everybody who want a refreshing drink with fruit content and it is...

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TV2 intends to become market leader within three years

After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...

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Marketing consultants joining forces

A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Riceland Expressz

The essence of the innovation is the significantly shorter time required for cooking....

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Spar Reserve at the Wine Festival

The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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(HU) SPAR-ban a „Nagy fogyás”

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International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...

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Oldal