Company and Personal News

Korona ® Béres Alexandra

A choice in brand category, higher quality service, satisfied consumer, positive price/value ratio, attractive packaging, exceptionally good cooking properties, up-dating assortment. Supports healthy lifestyle and is free of cholesterol....

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Birthday party

Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...

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Fortunate taking off

Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...

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Kubu fruit drink

Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...

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New boss for advertising agency

The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....

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Bio-basis for Vitamor

Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...

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Master Good Felvidéki Ízek

Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...

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Regional marketing after multinational

Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...

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News

Donation of sweets from Storck. The manufacturer of merci and Toffifee chocolates has donated sweets worth nearly HUF one million to the Hungarian Food Bank. Marks&Spencer – food after clothes...

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Algida – “the patron”

The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...

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Nativa Tea & Water

Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...

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Well proven methods for new objectives

Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...

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Change of address

The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...

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Everything in one hand

Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...

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Bols selling Calvados

Bols Hungary has a truly international brand in a relatively unknown category. The Boulard spirit is made from apple, in a process similar to that used for making cognac....

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Libresse Silk

Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....

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Bad habits need to be changed

Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...

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Question:

As our members are the largest advertisers in Hungary, the Association has always regarded regulation and self-regulation of advertising as an issue of special importance. Today, advertisers are facing a...

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The Ahold fraud

The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...

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Ízbomba with basil

Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...

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FINO Familia

The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....

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Haribo after Hasbro

Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Ma­gyarország Kft. in a similar position. He has also had considerable experience...

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Answer:

The increase in the number of overweight people and in the number of diseases resulting from excessive weight represent a problem of such magnitude that it has become an issue...

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BOULARD CALVADOS

Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...

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Slovakian legend in the Hungarian market

The soft drink Kofola is now available in Hungary. It is not only a leading brand in Slovakia with a market share of 30 per cent, it also holds a...

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Fütyülõs Raspberry with honey

A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...

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Changes at the top in Co-op Hungary

The shareholders' meeting of Co-op Hungary has decided to separate the position of president from that of CEO. Lajos Csepeli has been appointed new president of the board for a...

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Szentkirályi wants a quarter of the market

Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...

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Muscat D’or champagne

Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...

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Suitcases from Thailand

Coca Cola Magyarország introduced a new limited edition product under the name Fanta World Mangó in April. Street theatre performances will also be used to promote the product, as this...

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