Company and Personal News

Tricky Pöttyös

The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....

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Borsodi Beer

Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...

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Hofbrau München Premium Lager

From now on, Hofbrau München will be sold in an elegant bottle and with a new label which accurately reflect the high quality and value represented by the brand....

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Competition about the past 30 years

The final of the “Who knows more about the past 30 years?” organised by Sió-Eckes Kft. to commemorate their 30th birthday took place in the beginning of June. Teams from...

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Vénusz

After many futile and funny experiments in the Fairy school, one of the students who uses the new Vénusz Konyhatündér for frying succeeds in passing the foam-removal examination, because it...

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LMMI 100% lemon juice

LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....

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Record revenues for Storck

Net revenues of Storck Hungária Kft. increased by 22 per cent in 2006, to over HUF 2,2 billion. Profits exceeded HUF 42 million. The introduction of merci Petits and the...

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AXE

Rejuvinated fragrances from axe + a little bomchickawahwah. Agency: BBH London Customer: Unilever Magyarország Kft. Product: AXE Apperance: Kereskedelmi tv, kábelcsatornák Period: May–August 2007...

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Pariva

2 in 1 product which helps to make life easier for housewives and is a rational and energy-efficient solution for single households....

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Tea for Children’s Day

21 tons of tea worth HUF 9 million was donated by Sara Lee Hungary Zrt. to children on Children’s day. The donation was delivered to charity organisations by the Food...

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Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

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Wiener Normal and Light

A product representing the inimitable atmosphere of Vienna cafes and the flavours of fine coffees from Vienna, in new packaging, with a Light version coming soon!...

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Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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Strawberry-yoghurt Campino

Strawberry-yoghurt Campino refreshed both in looks and in contents has real fruit juice and essence from fruit flowers in addition to 22% fresh, creamy yoghurt....

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Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

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SIÓ fresh & fruit

New sió fresh&fruit is a delicious, enjoyable, refreshing, pleasant and thirst quenching fruit drink with natural fruit content....

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Silver medal for Kõbányai beer

Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...

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METRO in Pécs modernised

The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...

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IMIGe team expanding

Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...

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Health and exclusivity

Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...

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News

Reduction in packaging materials. Major FMCG companies, like Cadbury Schweppes, Coca-Cola Enterprises Masterfoods have signed an agreement called Courtauld Commitment in the UK, aimed at reducing the quantity of packaging...

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Banana palinka is here

Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...

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Art therapy sponsored by Tesco

Mosoly Alapítvány has developed a special art therapy program for children in hospital which is sponsored by Tesco-Global Áruházak Zrt. So far, the program has been implemented in Heim Pál...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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Bio Ice Tea: Herba, Peach, Cherry, Lemon

Bio Ice Tea is made from real tea infusion with bio-sugar. Instead of hazardous preservatives, heat treatment is used. Flavours: cherry, lemon, peach, herbs....

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STI acquires Petõfi Nyomda

STI-group – the leading manufacturer of displays in Europe and a major manufacturer of packaging materials – purchased Petőfi Nyomda Kft. from M-real Corporation on 1 June....

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Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

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Wilkinson Extra 2 Fun

The cheerful colours of the premium quality but affordable double blade razor have been chosen specifically for the summer season....

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CBA birthday meeting for partners

CBA Kereskedelmi Kft. held a meeting for its partners in Domonyvölgy, on 1 June, to celebrate its 15th birthday....

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