Company and Personal News

Twice more experiences for MOL and WestEnd cardholders

The basic customers of two companies can enjoy the synergies of programs' from April. Mol has more than 500,000 basic customers, WestEnd has 23,000 cardholders. From this month the cardholders...

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Henkel Art.Award. for Contemporary Drawing

Entries for the Henkel Art.Award.2008 are to be sent by June 8, 2008 at the latest (date of postmark) to your local Henkel office.   The prize winner will be...

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Tesco puts Fresh & Easy rollout on hold

With almost 60 stores now open since its launch in November 2007, Tesco has taken the decision to take a three month break from opening any new Fresh & Easy...

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Pernod Ricard wins €5.63bn for Absolut Vodka

Pernod beat off the favourite Fortune Brands, the American maker of Jim Beam, along with Bacardi and an investment group controlled by the Wallenberg family.  Pernod, whose portfolio of brands...

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Also Schlecker spyes employees

Union representatives are claiming a second large German chain, Schlecker, has been watching its employees through spyholes. Workers at the discount drugstore have reported that store detectives and security staff...

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Tchibo Family presentes: Espresso Album by Varadi Roma Cafe

Hungary's most loved expresso sponsors the Varade Roma Cafe concert on 26th April in Budapest at Laszlo Papp Sportarena.   The concerts seems to be a unique, the stage has...

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Merci Petits in Heart form box for Mother's Day

This sweet present is worthy suvenir for moms. There are new tastes in the festive pack. Aside the classic flower bouquet merci Petits in heart form box is the right...

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Aldi starts with 17 stores in Hungary

The discount chain opens its units midle April. The company offers firt of all privat label products, 10-20 of them weekly twice on action price. According to press information there...

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Delhaize Group'Acquires 14 Supermarkets in Romania

The Belgian international food retailer paied 18.6 million euros for the La Fourmi chain.   La Fourmi was the first supermarket chain to open in Bucharest in 1992. For 2007,...

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3th City Spar opens soon

The company believes in downtown stores, where people don't need a car to shop, its next unit will be in centre of Szeged on Szechenyi square. Spar bought the Plus...

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Extra reports for Microsoft Dynamics users

LLP signed an agreement with the Dutch Jet Reports office to sell its business solutions in Hungary.  LLP from now deliveres many Jet Reports solutions to compliment  Microsoft Dynamics offering....

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At first European can taste Coca-Cola's RTD coffees

The Coca-Cola Co. is launching three premium coffee beverages in Europe under a partnership with Trieste, Italy's illycaffè first announced in October 2007. The sale beginns in April in 10...

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Carlsberg Discussing Sale Of Turkish Unit

Carlsberg has revealed that it is in talks to sell its 95.65% stake in Turkish unit Turk Tuborg TBORG.IS to Israel-based Central Bottling Company Group (CBC). The Danish brewer said...

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Metro's Extra Disposal Cleared

The German cartel office has unconditionally approved retail group Metro's disposal of its Extra supermarket chain to Rewe. The 245 Extra chain stores that generate E1.6bn in revenue will be...

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Nestle's New Chinese Factory to Triple Ice-Cream Output

Nestle opened a new ice-cream factory in the Chinese city of Guangdong this week as part of its bid to increase its market share in the country. The 22,000-sq-m plant...

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Stockmann To Open First Department Store In Lithuania

Finnish retailer Stockmann said it plans to open its first department store in Lithuania after signing a preliminary lease agreement for a unit in a new shopping centre in the...

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Axe Deo 3

The essence of the new deodorant is its alluring effect resulting from the combination of fragrances....

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Winning a Hyundai with Gliss Kur

Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....

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Pasta Wednesday

Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...

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Fanta World Zöldalma/Fanta

We regularly bring you flavours from all over the world with the help of Fanta....

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Promotions for Friesland officers

Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....

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News

Tourism treated unfairly? According to Tamás Károvits, member of the board of the Budapest section of MATUR, this sector is not treated like it should be by the government. The...

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NESTEA Vitao Vörös tea/NESTEA Vitao

NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...

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Heineken Hungária ending a good year

Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...

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Question:

My question for Dávid Aniot, brand manager of Coca-Cola is: What does an advertiser expect of sponsoring, or of developing content of its own?...

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Algida Krémkönnyû Puncs jégkrém

Krémkönnyű is now also available in punch flavouring....

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Szentkirályi over 5 billion

Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...

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Answer:

All brands try to represent something. When successful, this results in a connotation like hip-hop with Sprite, or chasing chicks with Axe, or a positive attitude to life with Coke....

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Trident Splash és Senses

Trident is targeted at a so far undiscovered market gap, where chewing gum means pampering for our senses....

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Uninterrupted expansion by Kékkúti

Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...

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