Company and Personal News

Heineken Acquires Bere Mures in Romania

Bere Mures has a beer portfolio which includes Neumarkt, one of the country's leading beers, and the smaller Dracula and Sovata brands.   The transaction will strengthen Heineken's number one...

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Sales and profit increased at InBev in 2007

InBev NV, the world's largest brewer, said fourth-quarter profit more than doubled on gains from selling real estate and tripled its dividend.   Net income rose to 2.2 billion euros...

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New country manager

Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....

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Cappy

Delicious new Cappy products in 1 litre PET bottles are already on the shelves for those consumers who prefer premium quality and high fruit content. high fruit content....

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2007 – a year of success and strategic decisions

In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...

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Rexona

Rexona has a true innovation for 2008 in the roll-on segment....

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Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

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Dove Go Fresh

New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....

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Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

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Milka Olympia Gold, Silver & Bronze 100 g

Milka has new limited edition flavours for this spring as well....

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

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Disney

We have developed a range of popular Disney figures for this Easter as well: Disney Easter Bunny and Easter eggs....

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More global name for IMIGe

IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...

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Dynamic Royal Brinkers

Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...

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Kinder Délice

No need to chill this chocolate sponge! Our target group consists of young, extrover­ted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...

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New managing director for LLP

Zsolt Ambrus will continue his career in the Budapest office of the LLP Group, as managing director. Previously, he had worked for Microsoft Magyarország as head of sales and partner...

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INBÉ (GDA) on Chio bags

Chio Magyarország Kft. has been the first Hungarian manufacturer to adapt the voluntary system of INBÉ (GDA) designation launched by 8 multinational companies. By August this year, INBÉ data will...

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Lilac heart beating

Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...

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Category management of dm focuses on tactics

Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...

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New officers for Maspex

Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...

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Coop is the franchise system of the year

Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...

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Pampering with a pair of Pöttyös

Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...

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Recipes in Interspar stores

Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....

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Blessing or curse?

1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...

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Carlsberg Draught Master

Revolutionary Mobile Draught system running on 20l one way kegs without CO2....

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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SOLE Flört

SOLE milk puddings contain over 80 % fresh milk....

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News

Nestlé investing EUR 25 million in new generation baby food plant . During the revolutionary, new process, materials for NaturNes developed for babies older than four months are cooked separately...

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