Company and Personal News

TV2 intends to become market leader within three years

After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...

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Marketing consultants joining forces

A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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(HU) SPAR-ban a „Nagy fogyás”

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International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...

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Carrefour Romania bought Artima

The company payed 55 million euros the Romanian supermarket chain. The transaction is subject to approval by the relevant authorities.    Carrefour Romania S.A. operated from 8 hypermarkets at the...

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Plazma Media in Tesco supermarkets

440 huge monitor show ads in the 25 biggest Tesco stores from November. Consumers can see the screens beyond the cash registers, on the end of the rows big plasma...

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Tesco and Disney are to launch a line of co-branded food products

This relationship with Disney will offer parents an easy way to make healthier eating fun. The first Tesco/Disney branded kids food products will launch next month in the UK. The...

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(HU) Feltőkésítették a Zalabaromfit

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Coke comes to Olympic site's aid

The Coca-Cola Co. has made a donation to help restore an important site in ancient sports history.   The Atlanta-based beverage company reported a $2 million donation to the Hellenic...

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License revenue increased by 14% organic during the third quarter at IFS

The stronger license sales during the year are attributable mainly to EMEA, and in particular to operations in the UK, and to the Benelux countries. In addition, operations in Scandinavia...

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Sole-Mizo operates with PR agency

The company's partner for sparking, planing and achieveing the PR activity is Café PR. It is the first time for Soli-Mizo working with a PR agency to coordinate the in...

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(HU) Saslik gyártó üzem Mórahalmon

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French Supermarket Group Auchan Warns Food Prices to Rise

French supermarket prices will rise at least 6 percent in 2008 if suppliers do not modify demands for increases and laws remain unchanged.   Auchan Director of Food Purchasing Jean-Denis...

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Tesco has signed a £5million deal with the Spice Girls

The band will star in two TV adverts for the company – whose slogan is Every Little Helps – in a bid to boost sales during the Christmas period. Marketing...

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(HU) Tízóraira jól jön egy Knoppers

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Coca-Cola and Illycaffé joint venture in the RTD coffee sector

The two company hope to take advantage of Coca-Cola's distribution network and Illy's brand reputation in an effort to reach the US$10bn international RTD coffee segment as partners.   The...

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Cif producing from Netherlands to Nyirbator

It is 50% capacity increasing at the East-Hungarian plant from 2009. Unilever said it plans to close 3 factories in the Netherlands by the end of 2008, the production of...

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Triganit finished its first mall in Romania

The multifunction building is 80,000 sm great, built in 15 months, has 200 stores and a park place for 2500 cars.At the grounding remains of buildings from the Romanic times...

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Round table speech about milk organised by Sole-MiZo

The milk industry needs a consolidation which is accessible only with a new strategy passing for every side of the business. Dr. Imre Timar, president of Sole-MiZo invited the market...

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