Company and Personal News
TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Lipton Piramis Tea
Date: 2009-08-27 08:00:00
The new pyramid-shaped tea bag helps to bring out the flavour and aroma of bigger tea leaves and fruit bits....
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Gold medal winner vending machine
Date: 2009-08-27 08:00:00
An interactive Coca-Cola vending machine won the Golden Lion in the ”Point of Sale” category at the 2009 Lions festival in Cannes. Its display is combined with Flash and Bluetooth...
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New production manager at FrieslandCampina
Date: 2009-08-27 08:00:00
From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...
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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
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Kubu 100% juice – egészséges gyerekital
Date: 2009-08-27 08:00:00
Kubu products of 100% fruit content are produced without the addition of sugar, sweetness of the drinks come from the fruits’ natural sugar content....
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Visit at the ice cream factory
Date: 2009-08-27 08:00:00
On 16 July, Unilever Magyarország Kft. organised a factory visit for journalists in its 52,000 m² production unit in Veszprém. Guests had a chance to follow the production process of...
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The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
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Oral-B Expert Antibacterial
Date: 2009-08-27 08:00:00
The new Oral-B toothbrush prevents bacteria from settling and growing on the bristles for as long as 3 months....
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Progressive cooperation between domestic manufacturers
Date: 2009-08-27 08:00:00
With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...
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Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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Óbester új ízek: Mézes Kajszi és Mézes Szilva
Date: 2009-08-27 08:00:00
New, easy-to-drink flavours in line with consumer trends....
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One winner takes both Pöttyös Fiats
Date: 2009-08-27 08:00:00
At the end of May Pöttyös’ successful promotion campaign finished. More than 2 million codes were uploaded and almost 50,000 new consumers registered. János Budai won the bidding for the...
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New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Fanta Bodza/Fanta
Date: 2009-08-27 08:00:00
This time the new limited edition was inspired by Hungary....
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The last Plus shop had been rebuilt to Spar
Date: 2009-08-27 00:05:10
The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...
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Auchan launches hypermarket price comparison site
Date: 2009-08-27 00:05:00
Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...
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Kapuvári Meat Zrt. will expand its production
Date: 2009-08-27 00:04:00
Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...
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Heineken says no to recession
Date: 2009-08-27 00:01:50
Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...
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Health Day in Tesco for the second time this year
Date: 2009-08-27 00:01:00
On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...
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Juicy dried plum is the autumn surprise of Danone Activia
Date: 2009-08-27 00:00:30
Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...
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The 100th McDonald’s started with hamburger contest
Date: 2009-08-26 00:02:30
On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...
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Globus canned meat will be manufactured in the Czech Republic
Date: 2009-08-26 00:01:20
Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...
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Tesco – new banking services
Date: 2009-08-25 00:03:10
Tesco supermarket chain widens the scope of its financial services and aims the full range of retail banking activities. Tesco recently announced, that 800 new jobs will be created in...
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Unilever: hot ice cream against climate change
Date: 2009-08-25 00:02:00
The market leader, Unilever fight with special tool against global warming: the company plans to produce an ice-cream, which will be sold at room temperature and buyers will frozen it...
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Aldi wins in the U.S. market
Date: 2009-08-25 00:01:20
Aldi can be among the big winners of the crisis: The German retail chain – famous for its low prices – can become a major player in the U.S. market,...
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Penny Market: more than 200 thousand people in the loyalty club
Date: 2009-08-25 00:00:40
Penny Market launched a loyalty club in June, which now exceeds 200 thousand members. The “Penny Fan Game” offers three chances of winning for every customer who requires the card...
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