Events

Evidences of Iron Age brewing in England were found

Road builders found evidences of iron-age brewing in England. The more than two thousand years of remnants of the earliest evidence of local brewing were found during the renovation of...

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The EU directive against flavored tobacco products remains in force

The European Court of Justice (ECJ) confirmed the validity of the five-year EU directive on the withdrawal of flavored tobacco products, which was adopted five years ago. In a lawsuit...

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Magazine: Traditions rule in the liver paté category

Hungarians are rather conservative when it comes to the spicing and packaging of their favourite liver patés. Szilvia Dandé, marketing manager of Kaiser Food Kft. told trade magazine that the...

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Back from the USA

Last year Katalin Mandel, general secretary of the association was invited to the annual conference and congress of the International Franchise Association (IFA). She told our magazine: franchise is conquering...

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2nd Franchise Fair in Budapest

The Hungarian Franchise Association has organised its Franchise Fair for the second time. Nearly 30 concepts introduced themselves at the one-day event, which took place in Novotel Centrum. More than...

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What can be the main trends in the communication strategies of FMCG brands in 2019?

Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...

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Private label conference

Amsterdam-based organisation Private Label Manufacturers Association (PLMA) will organise a conference on private label (PL) products in Hamburg on the last two days of February. On 27 February, Denise Klug,...

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Private labels: rankings and records

The market share of private label (PL) products is already 34 percent (in volume) in Hungary – informs the 2018 edition of the Private Label Manufacturers Association (PLMA) yearbook. PL...

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Television commercials at full throttle

What do the Nielsen Audience Measurement data say about the performance of television commercials in 2018? Atmedia’s most important target group is consumers between the ages of 18 and 59...

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Shoppers motivate enterprises for development

Mastercard CEE’s SME Monitor study has found that every third small or medium-sized business in Central and Eastern Europe introduced card payment on customer demand. 60 percent of respondents said...

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Discount supermarkets are the leading channel now

Between January and December 2018 Hungarian consumers spent HUF 1,800 billion on food – there was a 7-percent increase in value sales from the 2017 level. More than 70 percent...

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Hungary’s retail dynamics above the European average

Retail trade has come up with a stable performance all over Europe: there was a 3.7-percent growth in Q3 2018. In the same period Hungarian retail sales surged by 7.6...

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A report on the customer service sector

According to a representative survey conducted by Cofidis on the customer service sector, today approximately 160,000 people work in the segment in Hungary. The level of fluctuation is high and...

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A surge in vegetable prices

Last December food prices elevated by only 4.7 percent if compared with December 2017, but we had to pay 22.4 percent more for potatoes, fresh fruits and vegetables – reported...

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Fruit and vegetable prices went in opposite directions

In November 2018 agricultural production prices grew by 4.4 percent from the level of November 2017 – reported the Central Statistical Office (KSH). This increase was the result of vegetable...

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Private label products remain on an upward trajectory

Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...

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Retail sales were developing well at the end of last year

In November 2018 like-for-like retail volume sales augmented by 5 percent; adjusted for calendar effects, the sales growth was 4.9 percent – reported the Central Statistical Office (KSH). Non-food sales...

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Growing market, expanding research

Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...

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Last year was the best of the decade

According to GKI’s estimation, the Hungarian economy grew by 4.6 percent in 2018 – this growth rate was exceptionally good in the European Union (ranked 2nd or 3rd in the...

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Good performance from the poultry sector

According to the latest market report of the Agricultural Economics Research Institute (AKI), the European Commission forecasts that the EU’s poultry meat production will keep growing until 2030. Between January...

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OECD: positive outlook, with risks

According to the latest OECD report about the Hungarian economy, economic growth will be 3.9 percent in 2019 and 3.3 percent in 2020. The report was presented to the public...

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McKinsey: online FMCG retail is in a vicious cycle

New York-based global consulting firm McKinsey has analysed online FMCG sales in Europe. Their report states: the fact that masses of European consumers haven’t started buying food and drinks online...

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Provident: only every tenth buyer has financed Christmas and New Year’s expenditures from loans

Participants of the Provident Pénzügyi Zrt.’s 600-person telephone research typically spent the holidays at home, preparing for Christmas and New Year’s Eve expenditures, and this time they also considered the...

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PwC CEO survey: the trust in global economic growth is shaken

According to the latest Global CEO Survey by PricewaterhouseCoopers (PwC), trust in a global economic growth has become smaller in almost every country. 30 percent of executives think that global...

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Sixteen exhibitors at the Seventh Chocolate Carnival in Pécs

The Seventh Chocolate Carnival in Pécs will be organized in the Zsolnay Cultural Quarter in Pécs on 9 and 10 February. Mosonyi Éva, chocolate maker and the organizer of the...

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Analysts: policy intervention is needed to increase employment

The Hungarian economy practically reached full employment last year. The 3.6 percent unemployment data of the fourth quarter of 2018 indicate a tight labor market, and a further policy intervention...

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The amount of the Farm Development Program has doubled this year

The total amount of the Farm Development Program was doubled compared to last year to 2.4 billion HUF in 2019 – the Deputy Minister State of the Ministry of Agriculture...

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Euro area GDP growth is on a four-year low

In the fourth quarter of last year, economic growth in the euro area stagnated at a four-year nadir, according to a preliminary estimate of the European Union’s Statistical Office, Eurostat,...

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The EU-Japan Trade Agreement comes into force

The EU-Japan Economic Partnership Agreement will come into force on 1 February, which will abolish the vast majority of customs duties of about 1 billion euros per year for the...

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(HU) GfK: Merre halad a magyar digitális fogyasztó?

Sorry, this entry is only available in HU....

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