News and articles
(HU) TikTok, Insta, fb, story telling újdonságok… ONLINE TRADE MARKETING KLUBÜLÉS
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Black Friday 2022: this is how our willingness to spend changes during the livelihood crisis
Despite the economic and livelihood crisis, half of the population plans to buy something during Black Friday. Hungarians would spend an average of HUF 41,000 during the pre-Christmas sales period,...
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This year, these companies won the Effekt 2030 award
This year’s competition for the Effekt 2030 – Community Investments award was characterized by a prestigious field and close competition. The recognition was once again awarded to the companies applying...
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How do online stores take advantage of this year’s peak season?
Inflation rates have skyrocketed, but this is not reflected in the decrease in the number of online purchases, claims Bogdan Colceriu, head of Frisbo. According to the CEO of the...
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42 percent of Hungarian SMEs do not have a sustainability plan – Generali’s EnterPRIZE program encourages good examples
The Generali Group recently published the first results of its SME survey with Bocconi University. While a quarter of businesses keep environmental and social sustainability aspects in mind during their...
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The first two-Michelin-star restaurant in Hungary and Startup Plastic Surgery are launching a joint challenge for environmentally friendly catering
The challenge of the incubation program is for young teams who could help with an innovative idea to replace vacuum packaging in an environmentally friendly way. In November 2022, Startup...
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BDO: The EU’s “green” obligations are a serious burden for companies
The EU’s green transition strategy imposes significant tasks not only on large companies, but also on companies in the SME sector and their managers, which essentially has not eased despite...
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More muscular body care segment
According to Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager, global demand keeps rising for body care products. “Body care is important in every season, even though our skin is...
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New plant-based store concept from Billa
Billa has developed a new store concept called Billa Pflanzilla, which focuses only on plant-based products and has more than 2,500 SKUs. The store is located on Mariahilfer Strasse and...
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Grubhub and Gopuff team up for grocery and alcohol delivery
Grubhub and Gopuff are partnering to provide fast delivery of grocery items, alcohol and essential items. The new partnership will see the Chicago-based food delivery platform tap into Gopuff’s warehouses...
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How much do young people spend at festivals?
The Budapest University of Technology and Economics (BME) conducted a survey on the festival-going habits of university students. More than half of them visit festivals 1-2 times a year, spending...
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Boots vows to deliver the most affordable Christmas ever
Boots has said this Christmas will be its “most affordable ever” as shoppers are expected to spend less due to the cost-of-living crisis. According to its research, two thirds of...
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Csíki Sör is closing three of its centers in Hungary
Csíki Sör Manufaktúra will close its locations in Debrecen, Győr and Hódmezővásárhely from the first of November, the company announced on its Facebook page. “From the first of November, we...
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Diageo Acquires Coffee Liqueur Brand Mr Black
Diageo has announced the acquisition of Mr Black, an Australian premium cold brew coffee liqueur brand. Mr Black was launched in 2013 by designer Tom Baker and award-winning distiller,...
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Signature 40: Brand and trade marketing manager ranking
This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...
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Profession.hu: shop assistants and cashiers, and those working in trade and sales positions also apply for cleaning jobs
There is an increasing demand for skilled and manual workers, but there is a labor shortage in this area. Career abandonment is significant, players in various industries suck away the...
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Price cap on essential products in Netto, Bilka and Føtex stores until the end of the year
Denmark’s Salling Group has extended the price cap period on more than 300 products across the Netto, Bilka and Føtex chains until the end of the year. The price cap...
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Many people continue to save their money in gold, more and more people are looking for crisis-proof investments
Confidence in gold is still intact among those looking for lower-risk investments. Based on the latest data from BÁV Zálog, the amount of gold bars sold increased by 40 percent...
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If it crackles, you don’t have to stop… – Video of the day
The extreme idea of the chip-guitar is not an act of art for its own sake: the idea came from the brains of advertisers for the Moe’s Southwest Grill restaurant...
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The cake is in the mountains… and in valleys! – Picture of the day
What does the confectioner dream about? About cookie mountains for sure, but maybe also about cookie valleys! Our pictures today were either dreamed up by the photographer Simon Corton himself,...
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The firewood program runs smoothly
The firewood program is running smoothly in the country, all forestry companies are working hard to meet the needs of the population, said the Minister of Agriculture at a press...
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The price of diet products increases faster, while the demand decreases
It is not easy for someone who is forced to live his life according to various diets. Before the war and the crisis, the price of various diet foods had...
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Mars Wrigley has switched to 100% responsibly sourced cocoa in Europe
Mars Wrigley has reached an important milestone in sourcing cocoa from a responsible source. One of the world’s largest confectionery manufacturers has announced that from 2023, 100% of the cocoa...
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Carbon neutrality and sustainable environmental protection serve the interests of farmers
The agriculture ministers of the Visegrad Group and Bulgaria, Croatia, Romania and Slovenia adopted a joint statement regarding the expected EU carbon management initiative on Friday in Bazin, Slovakia. The...
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CSR Hungary Summit: Good brand, sustainable brand
On October 18, 2022, the next autumn event of the CSR Hungary Summit Conferences, the “Good brand, sustainable brand” conference, will take place in the Danubius Hotels City Center in...
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Szili: environmentally conscious education of young people is important
In environmental protection, everything depends on what the young generations are brought up to do – said Katalin Szili, prime minister’s representative, in her speech at the national meeting of...
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K&H: The expectations of large companies are at a low point
With minus 15 points, the K&H large company growth index, which shows the expectations of large domestic companies, reached its lowest value so far. The companies are pessimistic regarding their...
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Companies can expect significant inspections by the tax authorities: a fine of up to 260% can be imposed
In the coming period, taxpayers can expect frequent inspections by the tax authorities, especially in the field of general sales tax (VAT). The PwC Legal lawyers of the Réti, Várszegi...
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The new, modern meat plant of Arosa Kft. was opened its gates
AROSA Kereskedelmi és Szolgáltató Kft. won a 499,930,941 HUF non-refundable grant in the framework of the Rural Development Program. Within the framework of the investment with a total budget of...
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Italy’s Alì Closes Stores On Sundays To Save Electricity Bills
Italian grocery retail group Alì has opted to close its stores on Sundays and holidays in order to save on energy bills. In addition, the supermarket group, mainly located in...
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