Company and Personal News
What does the energetic pig mean – Image of the day
It seems to us that this is a firm statement on the question that arises during morning coffee: do you go for a run or eat a bacon omelet?...
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Lidl sold nearly 100 million liters of Hungarian milk
Lidl Hungary has been placing special emphasis on supporting Hungarian suppliers, including Hungarian dairy farmers, for years. The supermarket chain sold approximately 99 million liters of ESL and UHT milk...
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Tetra Pak wins major award
Tetra Pak has won first place in the Scale! category of the 2026 Microsoft Intelligent Manufacturing Award (MIMA) for its advanced automation and digital solutions suite, Tetra Pak® Factory OS™....
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eMAG customers are looking for an entry-level model from a traditional bike and a more advanced model from an e-scooter in the first weeks of spring
With the arrival of good weather, demand for micromobility devices on eMAG has surged: almost half of sales were made up of traditional bicycles, with customers mostly looking for mountain...
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Lidl–UEFA: strategic partnership launched in the “Take Care” nutrition and amateur football programs
The Schwarz Group companies have entered into a long-term strategic partnership with UEFA, as part of which Lidl has become a partner of UEFA’s “Take Care” nutrition and Grassroots (amateur...
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Apenta+ ISOTONIC Keep up the level with Fábián Marozsán!
Apenta entered the isotonic sports drink market with new products in January. The Apenta+ ISOTONIC product line is available in three flavors – mixed fruit, cactus, pineapple – in a...
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This is how Hungarians will travel at Easter this year
Hungarians are increasingly spending their Easter holidays abroad, and the war situation in the Middle East is not changing this. Despite a more than 10% decrease in the average price...
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Revolut reports growing annual profit and revenue
British fintech company Revolut increased its pre-tax profit by 57 percent to a record 1.71 billion pounds ($2.3 billion) in the year ended December 31, according to financial statements posted...
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AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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Seafood Orchard – Video of the Day
This Chinese (probably coastal) market scene is so beautiful that we initially suspected that the film was the work of AI. But it is incredibly detailed....
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Vegans smile prettier (than this) – Picture of the day
If there is such a genre of art as “edible faces,” then Anna Tokarska represents the modern line. Her images are original, but they certainly won’t turn us vegan!...
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Sitting outside
In the hospitality industry terrace furniture has become a strategic issue: besides price and durability, branding has also become an important factor in customer decisions. This article is available for...
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Flavour creators
This article is available for reading in Trade magazin 2026/04 “Over the past two years Hungarian cocktail culture has become noticeably more mature. Bars have seen a decline in the...
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Cocktail on tap
A csapolt alkoholos italok közé az elmúlt években felsorakoztak a ciderek, a borok és fröccsök, és – talán a spritzek kultuszának köszönhetően – a koktélok is. A jelenség nem hirtelen...
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The fifth brew
The fifth semester beer of the Budapest University of Economics and Business (BGE) has been completed, developed by students as part of a university course and designed for the real...
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Unusual cooperation
Small and large Hungarian breweries have launched a joint communication programme. This article is available for reading in Trade magazin 2026/04 The campaign is called “1 Hungarian Beer” and it...
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Reinterpreting an iconic brand
The Macallan has given its visual identity an overhaul: David Carson, one of the most famous graphic designers in the world has reimagined the Double Cask and Sherry Oak Collection...
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For Hungarian wine culture
The Pannon Wine Guild presented the László Bussay Memorial Award for the 10th time, this time as part of the Pannon Wine Festival. This article is available for reading in Trade...
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Revamped bor.hu
The official website of the Hungarian Wine Marketing Agency Zrt., bor.hu has been relaunched with a new look, a more modern interface, and expanded content. This article is available for...
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Chef elite, youth division
The S.Pellegrino Young Chef Academy chef competition serves to discover talent and support young people, encouraging creativity and helping them find their own cooking style. This article is available for...
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The bible of food safety
The fundamental work on food safety in the domestic catering and food service industry is being updated: the review and updating of the domestic Good Hygiene Practice (GHP) Guide for...
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New master confectioners
Organised by the Pest County and Érd Chamber of Commerce and Industry (PMKIK), 14 confectioners trained at the craft union’s workshop and then took their exams last year. This article...
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Successful lobbying
At the end of February the Hungarian Confectioners’ Craft Union (MCI) – the largest representative body of the domestic confectionery industry – initiated negotiations with the government and approached Minister...
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Restaurateur of the Year 2025
Established by the Guild of Hungarian Restaurateurs (MVI), the Restaurateur of the Year award went to Gianni Annoni this year. This article is available for reading in Trade magazin 2026/04...
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Saying thank you
Elek Nagy, president of the Hungarian Chamber of Commerce and Industry (MKIK), sent a letter thanking professional organisations, including the Guild of Hungarian Restaurateurs (MVI), for their cooperation in deregulation...
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While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
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Fans have more friends: Heineken launches new campaign
According to a recent international study commissioned by Heineken®, cheering and experiencing sports together helps you meet new people and make friends. Europe’s number one beer company supported this with...
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