Company and Personal News
World of spirits 2026
At the beginning of the year, experts at IWSR analysed and defined the key global trends in spirits consumption for 2026. This article is available for reading in Trade magazin...
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AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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A brand is born
The opening of the Deep Me Banana store in Tokyo’s famous Shibuya district has brought frozen chocolate covered bananas back into the spotlight. This article is available for reading in...
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This is how we drink wine!
According to a nationwide survey conducted in the fall of 2025 on behalf of the National Council of Wine Communities (HNT), 54% of Hungarian adults drank wine in the past...
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Winemaker of the Year 2025
József Lamport, chief winemaker at Thummerer Winery won the title of Winemaker of the Year 2025. This article is available for reading in Trade magazin 2026/02-03 The winemaker has been...
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State support scheme
Tourism is performing strongly, yet restaurant profitability is declining: cost pressures (particularly rising wage costs) and administrative burdens are squeezing the margins of many businesses. This article is available for...
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No, thank you!
According to an international study, consciously refusing alcohol is becoming more and more acceptable worldwide. This article is available for reading in Trade magazin 2026/02-03 Based on a survey commissioned...
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Cautious expectations
By the end of 2015 the mood in the tourism sector deteriorated: the Tourism Business Confidence Index stood at -14 points in December, which clearly indicates a negative assessment by...
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WorldSkills cooking competition
20-year-old József Fekete, who works at Port Restaurant in Balatonmáriafürdő, will represent Hungary in the cooking category at the WorldSkills Shanghai 2026 competition. This article is available for reading in...
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Tipping with a bank card
Teya Hungary’s bank card use data reveal that Hungarian consumers gave an average tip of 8.12% in restaurants in 2025. This article is available for reading in Trade magazin 2026/02-03...
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Christmas tree cake
The Hungarian Confectioners’ Craft Union (MCI) announced its first “Christmas Tree Trunk Cake” competition this year, with the support of Debic. This article is available for reading in Trade magazin 2026/02-03 Interest...
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Advent donation tour
This Christmas the trade association’s (MCI) traditional Advent bejgli donation was organised once again. This article is available for reading in Trade magazin 2026/02-03 “Thanks to the generous donations of...
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Dominance in ice cream making!
As part of the Gelato Festival World Masters competition series, three domestic competitions have been held in recent years, securing a total of nine Hungarian competitors a place in the...
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Craft beer style study
As part of the collaboration between the trade association and FIRST Craft Beer, 2025 brought the third edition of the Cakes & Ladders – Cake of Hungary craft beer style...
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Farewell from the president
An interview with László Kovács, president of the Guild of Hungarian Restaurateurs (MVI), who led the organisation for 16 years. This article is available for reading in Trade magazin 2026/02-03...
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My life is a beautiful story!
Sándor Gottwald, founder and owner of the Hotel Gottwald Wellness Hotel and Restaurant in Tata won the Gundel Award in 2025. This article is available for reading in Trade magazin...
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Henkel Hungary: Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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JYSK’s 103rd Hungarian store opens in Veresegyháza
JYSK will open its newest store in Veresegyháza on February 11, the company’s 103rd store in Hungary. The opening is another milestone in the domestic growth of the Danish-based home...
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Carnival madness at Auchan
The carnival season has arrived this year, and Auchan is helping all ages create the perfect festive atmosphere with fun costumes, colorful accessories and creative party supplies. Whether the little...
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Hungary also fits into the global commercial impact of Valentine’s Day
Many people associate Valentine’s Day with emotions, gifts and romantic dinners, but in practice it has now become one of the most important seasonal shopping impulses of the year. A...
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Kifli.hu expands significantly in Western Hungary
From February 9, Kifli.hu will reach another 150,000 people with its world-class selection and home delivery, between Komárom and Győr, in 24 settlements at once. Families living in Győr and...
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SPAR continues to reduce prices
By the end of January 2026, the prices of 27 chicken products had decreased by an average of 10.6 percent compared to November last year, and nearly 100 dairy products...
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Beyond the shelves: this is how Auchan helped communities in 2025
For Auchan Hungary, everyday shopping goes beyond the walls of the stores: it is connected to communities through responsible corporate operations and active social engagement. In 2025, it also paid...
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Positive Adamsky was transformed into a holding company
Positive Adamsky (PDKY) continues to operate in a holding structure. The goal of the transformation is that the organizational and professional structure of the company group accurately reflects the operating...
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Artificial intelligence at the fruit and vegetable counter – SPAR is testing a new shopping experience
SPAR Hungary introduced a new scale equipped with a camera and using artificial intelligence in the fruit and vegetable department in a test store in Tatabánya. The aim of the...
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Heineken To Cut Up To 6,000 Jobs As Beer Demand Falters
Heineken said it would cut up to 6,000 jobs from its global workforce and set lower expectations for profit growth in 2026 than a year earlier, as the Dutch brewer...
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Kraft Heinz suspends spin-off plans
Kraft Heinz has put its plans to split the company in two on hold. The new CEO, Steve Cahillane, wants to prioritize growth and improving financial performance. In September 2025,...
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