Company and Personal News
Apenta+ ISOTONIC Keep up the level with Fábián Marozsán!
Apenta entered the isotonic sports drink market with new products in January. The Apenta+ ISOTONIC product line is available in three flavors – mixed fruit, cactus, pineapple – in a...
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This is how Hungarians will travel at Easter this year
Hungarians are increasingly spending their Easter holidays abroad, and the war situation in the Middle East is not changing this. Despite a more than 10% decrease in the average price...
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Revolut reports growing annual profit and revenue
British fintech company Revolut increased its pre-tax profit by 57 percent to a record 1.71 billion pounds ($2.3 billion) in the year ended December 31, according to financial statements posted...
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AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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(HU) A vegák szebben mosolyognak (ennél) – A nap képe
Sorry, this entry is only available in HU....
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Sitting outside
In the hospitality industry terrace furniture has become a strategic issue: besides price and durability, branding has also become an important factor in customer decisions. This article is available for...
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Flavour creators
This article is available for reading in Trade magazin 2026/04 “Over the past two years Hungarian cocktail culture has become noticeably more mature. Bars have seen a decline in the...
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Cocktail on tap
A csapolt alkoholos italok közé az elmúlt években felsorakoztak a ciderek, a borok és fröccsök, és – talán a spritzek kultuszának köszönhetően – a koktélok is. A jelenség nem hirtelen...
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The fifth brew
The fifth semester beer of the Budapest University of Economics and Business (BGE) has been completed, developed by students as part of a university course and designed for the real...
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Unusual cooperation
Small and large Hungarian breweries have launched a joint communication programme. This article is available for reading in Trade magazin 2026/04 The campaign is called “1 Hungarian Beer” and it...
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Reinterpreting an iconic brand
The Macallan has given its visual identity an overhaul: David Carson, one of the most famous graphic designers in the world has reimagined the Double Cask and Sherry Oak Collection...
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For Hungarian wine culture
The Pannon Wine Guild presented the László Bussay Memorial Award for the 10th time, this time as part of the Pannon Wine Festival. This article is available for reading in Trade...
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Revamped bor.hu
The official website of the Hungarian Wine Marketing Agency Zrt., bor.hu has been relaunched with a new look, a more modern interface, and expanded content. This article is available for...
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Chef elite, youth division
The S.Pellegrino Young Chef Academy chef competition serves to discover talent and support young people, encouraging creativity and helping them find their own cooking style. This article is available for...
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The bible of food safety
The fundamental work on food safety in the domestic catering and food service industry is being updated: the review and updating of the domestic Good Hygiene Practice (GHP) Guide for...
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New master confectioners
Organised by the Pest County and Érd Chamber of Commerce and Industry (PMKIK), 14 confectioners trained at the craft union’s workshop and then took their exams last year. This article...
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Successful lobbying
At the end of February the Hungarian Confectioners’ Craft Union (MCI) – the largest representative body of the domestic confectionery industry – initiated negotiations with the government and approached Minister...
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Restaurateur of the Year 2025
Established by the Guild of Hungarian Restaurateurs (MVI), the Restaurateur of the Year award went to Gianni Annoni this year. This article is available for reading in Trade magazin 2026/04...
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Saying thank you
Elek Nagy, president of the Hungarian Chamber of Commerce and Industry (MKIK), sent a letter thanking professional organisations, including the Guild of Hungarian Restaurateurs (MVI), for their cooperation in deregulation...
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While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
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Fans have more friends: Heineken launches new campaign
According to a recent international study commissioned by Heineken®, cheering and experiencing sports together helps you meet new people and make friends. Europe’s number one beer company supported this with...
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Finlandia Vodka refreshes shared moments with new flavors
Finlandia Vodka is expanding its domestic flavored portfolio with two new versions: Grapefruit and Cranberry – the new products fit well with the creative cocktail culture and bring a new...
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Starbucks welcomes spring with purple coffee
A vibrant purple hue, a silky vanilla flavor, and a slightly nutty aftertaste – Starbucks’ new Ube Vanilla-inspired drinks bring fresh color and vibrancy to everyday urban coffee moments. A...
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Customs authorities handle half a million packages a day, e-commerce is booming
The rapid growth of e-commerce is already putting a serious strain on logistics and customs clearance systems on a daily basis. Small package traffic grew by 30 percent last year,...
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Starting today, restaurants, and from April, pastry shops, can also apply for the 5+5 million forint loan and support scheme
As part of the government’s 5+1-point hospitality industry action plan announced in January 2026, financing combining loans with grants will also be available to pastry shops from April 8. Within...
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The unique sustainability theme park awaits visitors for 33 days
Planet Budapest, the unique sustainability experience park, opened again after 2023 in a special location, with a completely renewed structure and program in the Budapest Railway History Park between February...
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Budapest’s Wine District celebrates three anniversaries in 2026
The Budapest Wine District in Budafok-Tétény will celebrate three significant anniversaries in 2026: the 100th anniversary of the district’s declaration as a city, the 10th anniversary of the start of...
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