Company and Personal News
COOP Maypole Run
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
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Coca-Cola zero Vanilla – limited edition
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
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Less sugar in Pöttyös Fitt
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
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Sensible eating vs. silly eating
The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and...
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Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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The Fraich Fantasy continues
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
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SPAR employs one more autistic person
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
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Success stories of farmers featured in the OTP Agrár campaign
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
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ÖRT: new leaders
The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...
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Coca-Cola Energy arrives in Hungary
For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....
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Henkel launches worldwide digital upskilling initiative
Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...
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Mars working for deforestation-free cocoa production
Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...
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SPAR sales up nearly 10 percent
Sales of SPAR Magyarország were up nearly 10 percent at HUF 617.6 billion in 2018. The retailer invested HUF 32 billion in network development – 6 new SPAR stores were...
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NaturAqua continues supporting premature baby units
Premature babies spend the first days of their lives in a Perinatal Intensive Care Centre (PIC). NaturAqua and the National Association for Premature Babies (KORE) are working hard to make...
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Fruit-based additive for cereals: Gat Foods solution offers “a delicate sweetness without the refined sugar”
Breakfast cereal is sweet and convenient, but consumers are demanding more nutritious alternatives that are lower in refined sugars while retaining ample flavor. Israel-based Gat Foods has launched Fruitlift –...
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SPAR is prepared for the barbecue season
As spring weather comes, there is a sharp increase in demand for barbecue products at SPAR. SPAR is also expanding the range of meat products, seasoned and matured meats, meat...
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Heinz celebrates ‘150 years of clean plates’ in anniversary campaign
Heinz is celebrating its 150th anniversary with a marketing campaign focused on its most iconic product – Heinz Tomato Ketchup – and its place at meal times, Marketing Week reports....
Read moreConference on online marketing at the University of Óbuda
A conference on online marketing to be held at the University of Óbuda on Wednesday – the organizers informed MTI. According to the announcement, at the conference it will be...
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H&M to tell customers exactly where their clothes were made
H&M announced it will add more information to its products on its website later this month as part of a move to create greater product transparency. Swedish fast fashion retailer...
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Magazine: In-store campaigns for sales growth
András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...
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Lidl Belgium To Sell Only Fairtrade-Certified Bananas
Lidl Belgium has announced that it will only offer Fairtrade-certified bananas in its stores from the middle of this year. The move will enable the retailer to ensure that around...
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COOP is a seven-time MagyarBrands award winner
This year, COOP was awarded the honorary MagyarBrands award again at the awards ceremony held at the Hotel Helia in Budapest. Tóth Géza (left) receives the MagyarBrands Prize from Dr....
Read moreHungary is the guest of honor at a major trade fair in China
The exhibition pavilion of Hungary is participating in the 13th Honan China International Investment and Trade Fair. There are many Hungarian companies participating in the 13th exhibition and trade fair...
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Field Days and the Agricultural Machine show at the end of May in Mezőfalva again
Once again, Field Days and Agricultural Machinery Show will be organized on May 23 and 24 in Mezőfalva, Fejér County – Darabos Tamás, Director General of NAK told M1 news...
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LG Electronics received 29 Red Dot Awards
LG Electronics received 29 Red Dot Awards, including two Best of the Best honors for its LG Signature Oled TV R and LG Signature bottom-freezer refrigerator. The Red Dot judges...
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Magazine: EuroCIS 2019: Self-checkouts in focus
In February Düsseldorf hosted the EurocCIS trade show: 13,000 visitors came from 94 countries to see the latest retail technology solutions. In Germany there are already 1,450 self-checkouts in 350 grocery...
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(HU) Last reminder: SignExpo + PPDexpo, 2019. április 9-11 BOK csarnok
Sorry, this entry is only available in HU....
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The turnover of Magyarvíz Kft. grew last year
The turnover of the Magyarvíz Kft. grew last year: the company sold 368 million liters, 249.2 million bottles of mineral water in 2018, reaching a turnover of 8.878 billion forints...
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Beyoncé strengthens Adidas
The German sportswear company, Adidas, is working with the famous American singer to market shoes and clothing products, thus strengthening Adidas’s everyday clothing collection – origo wrote after Business of...
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Naturland offers the same quality with food products as with pharmaceuticals
Naturland Magyarország Kft. has created an R+D directorate and the company also teaches innovation management to those workers who do research and development work, so it isn’t surprising at all...
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