News and articles
Mission, a view of the future, strategy, tactics
Date: 2007-03-28 08:00:00
According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...
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To break conventions
Date: 2007-03-28 08:00:00
Zsolt Mészáros became the marketing manager of Borsodi Sörgyár ZRt. in January 2007. He had spent 13 years with Unilever in various marketing positions. He began his career as a...
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Shrinking costs, growing profits
Date: 2007-03-28 08:00:00
InBev, the largest brewery group in world has published its 2006 results. The organic volume of sales increased by 5,5 per cent last year, while revenues grew by 7,9 per...
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Health and pleasure for several target groups
Date: 2007-03-28 08:00:00
The development of refrigerated milk desserts has been stable and dynamic. Between 2003 and 2006, the market grew by 50 per cent, with the volume of sales near 15,000 tons...
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Growing number of destinations
Date: 2007-03-28 08:00:00
Gebrüder Weiss Szállítmányozási és Logisztikai Kft. achieved a 16 per cent increase in turnover in 2006, maintaining its leading position in South Eastern European grouped forwarding services. They have 170...
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Consumer and retailer trends
Date: 2007-03-28 08:00:00
GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...
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Pierre Cardin Revelation Energy
Date: 2007-03-28 08:00:00
Pierre Cardin Revelation Energy with a fresh, spicy and woody fragrance is the limited edition version of Revelation for men....
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Bio-boom at BioFach
Date: 2007-03-28 08:00:00
A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....
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To be and to be seen
Date: 2007-03-28 08:00:00
András Simon was trained to be a lawyer but had 11 years of of experience as a television journalist when he became the PR manager of Magyar Telekom on 1....
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GFK Group among the billionaires
Date: 2007-03-28 08:00:00
With growth of 19 per cent last year, the GfK Group achieved revenues of over EUR one billion in the fiscal year 2006. Profit increased from 12,6 per cent to...
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Mixed and sandwich type biscuits becoming more popular
Date: 2007-03-28 08:00:00
7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...
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MAXITY: small enough for the city!
Date: 2007-03-28 08:00:00
Everybody is in a hurry in the city and we do not like trucks unloading in narrow streets. We would like to see transport vehicles with small turning circles, which...
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No compromise!
Date: 2007-03-28 08:00:00
GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...
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AXE Boost, Anti-hangover and Shock shower gel
Date: 2007-03-28 08:00:00
The body spray version of the highly successful AXE Boost, Anti-hangover and Shock shower gel is here to guarantee you success with the girls. . (In addition to new products,...
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Instant food in the focus
Date: 2007-03-28 08:00:00
The presentation centre of Sealed Air Cryovac near Paris hosted the Packforum® international seminar in November, last year. The event with over 80 participants from 20 countries focused on the...
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Looking for cohesion
Date: 2007-03-28 08:00:00
László Kemendy has become the new chairman of the Hungarian Association of Grape and Wine Producers (MSZBSZ). He has been an employee of Törley Pezsgőpincészet since graduating from university in...
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12 Hungarian exhibitors at the London IFE
Date: 2007-03-28 08:00:00
FVM Agrármarketing Centrum Kht. will have a 132 square meter stand for 2 Hungarian exhibitors at the IFE held in London, in area NV5105 of the northern pavilion. An AMC...
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Playing with categories
Date: 2007-03-28 08:00:00
Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...
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Sending packages from the local grocery
Date: 2007-03-28 08:00:00
GLS General Logistics System Hungary Csomag-Logisztikai Kft. intends to increase the number of its partners doing deliveries from 130 to 350 in 2007 and to 750 in 2008. They hope...
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On top of the wave of inflation
Date: 2007-03-28 08:00:00
Consumer prices rose at peak rate in the first months of the year. According to a KSH survey, the average increase in consumer prices was 1,2 per cent in February,...
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Miss Sixty
Date: 2007-03-28 08:00:00
The new fragrance for ladies will convey the brand values represented by Miss Sixty clothing: unique, sexy, provocative, innovative. It is not simply an exciting composition, but a statement about...
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Something wrong with cheap ham
Date: 2007-03-28 08:00:00
Good ham is Hungarian and branded. In short, this is the advice given by the Association of Hungarian Meat Industry before Easter. This also applies to other types of meat...
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Tesco stores in Üllõ and Nagykõrös
Date: 2007-03-28 08:00:00
Tesco opened new stores in Üllő on 8 March and in Nagykőrös on 9 March. The Üllő store has a floor space of 1000 square meters with three-four thousand products,...
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HL Display buying Display Team
Date: 2007-03-28 08:00:00
The market leader in POS marketing communication tools, HL Display of Sweden has bought the Finnish company, Display Team....
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Diverse trends, constant growth
Date: 2007-03-28 08:00:00
Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...
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How does lunch get on our tables?
Date: 2007-03-28 08:00:00
Logistic trends are similar even among the smallest restaurants to those observed in commerce or vehicle manufacturing: global purchasing, just-in-time deliveries, minimum level of stocks. Supplying the needs of a...
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Transfer prices to be documented
Date: 2007-03-28 08:00:00
The number of international transactions is growing. Hungary is becoming integrated into the EU market end a growing number of international enterprises decide to establish regional headquarters of holding companies,...
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Coccolino Creme
Date: 2007-03-28 08:00:00
The speciality of the new, premium quality Coccolino Creme rinsing concentrates is that their creamy, soft and dense ingredients, known from the world of body lotions give clothes an extra...
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