News and articles

Banana palinka is here

Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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Secrets of successful exhibitors

Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...

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Less money spent by foreigners

7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...

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Bio Vita

Excellent quality without preservatives and added dyes, attractive appearance....

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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Discounting

A classic cash register shows us how much we have sold. Though barely noticeably yet, amounts in cash registers at the end of the day have begun to shrink. Small,...

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Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

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Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

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City of vending machines to be built in September

“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...

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Waiting for wine reform

The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...

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Kalinka premium vodka

The unique pureness of the new Kalinka premium vodka is due to filtering through 10 columns of active carbon. This vodka is a unique mix of specially purified and softened...

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How to find talent?

The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...

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Stores opening

Tesco, Pécs Open: 20 arpil 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000 Tesco, Debrecen-Józsa Open: 4 may 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000...

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Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

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Frozen pizzas concentrated in discount stores

According to Nielsen research, retail sales of frozen pizzas grew by 18 per cent in terms of value in the April 2006–March 2007 period. The market share of snack-type pizzas...

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Partnerluring

It is not an easy task to organise a press conference or a partner meeting and it is even harder to make it somewhat different from others. First, the ideal...

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Improving environment, better atmosphere

According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...

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Master Good Knéd­li, Va­dász knédli

Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions....

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Esomar conference on knowledge of consumers

Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...

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In pleace of Beach House Coke Club in Siófok

On 30 of June the softdrink company starts with a new brand on Balaton beach. In the Coke Club there step up hungarian and alien bands, but there will be...

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Hotel Kálvin joins Best Western

The Debrecen Hotel Kálvin has become a member of Best Western International following renovation of the 3-star hotel in accordance with the standards of the hotel chain.   Representatives of...

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Hotels next to Budapest spas?

The number of visitors to spas and the revenues should be increased and more services are needed, says Mr Tibor Ferenci, newly appointed CEO of the Budapest Healing Baths and...

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Golf development on the way on Balaton north shore

Royal Balaton Golf and Yacht Club will open next year between Balatonudvari and Örvényes on a 70-hectare site. The clubhouse and some parts of the golf course will open this...

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English-speaking wine drinkers top consumption survey – research

English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, new research suggests. According to data from Vinitrac Global Monitor, published by Wine Intelligence, 55%...

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24-hour strikes at Coca-Cola England

Coca-Cola faces serious disruption to one of its major European bottling plants as workers threaten a series of 24-hour strikes during the busy summer period. Strike ballot papers were distributed...

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Scottish cookie company to adopt traffic light labelling

Paterson Arran claims to be the first manufacturer in Scotland to use the Food Standard Agency's traffic light labelling system on its products.   The company will use the labels...

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First of July starts the Electronic Export Custom Formalities

After successfull testperiode from spring the Export Custom Formalities could be pass in electronic from next month. The purpose of the ECS/AES project is to provide a solution that will...

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Business Center to build in Ferihegy

Budapest Airport will be developed as a self-contained “Airport City” with a 4-star hotel and conference facilities, car parking, a business and trade park. Hochtief Airport (HTA), new owner of...

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