New concept for the perfume department
Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant environment in specific sales channels. As a result of rearranging products in line with the Pleasure & Need concept, sales increased by 22 per cent.
Related news
More related news >
Related news
Creativity and artistic expertise as the basis of business success?
A relevant question is how those who work in the…
Read more >More excellence and green industry innovations at the award ceremony for the Protection of the Environment
On Saturday evening, the 23rd National Meeting of the Association…
Read more >A record number of entries were received for the Brillante-2024 International Pálinka and Distilled Competition
A record number of entries were received for the Brillante-2024…
Read more >