News and articles

(HU) Jön a Starbucks

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(HU) Magyar-görög üzleti fórum

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To break conventions

Zsolt Mészáros became the marketing manager of Borsodi Sörgyár ZRt. in January 2007. He had spent 13 years with Unilever in various marketing positions. He began his career as a...

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Shrinking costs, growing profits

InBev, the largest brewery group in world has published its 2006 results. The organic volume of sales increased by 5,5 per cent last year, while revenues grew by 7,9 per...

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Health and pleasure for several target groups

The development of refrigerated milk desserts has been stable and dynamic. Between 2003 and 2006, the market grew by 50 per cent, with the volume of sales near 15,000 tons...

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Growing number of destinations

Gebrüder Weiss Szállítmányozási és Logisztikai Kft. achieved a 16 per cent increase in turnover in 2006, maintaining its leading position in South Eastern European grouped forwarding services. They have 170...

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Consumer and retailer trends

GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...

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Pierre Cardin Revelation Energy

Pierre Cardin Revelation Energy with a fresh, spicy and woody fragrance is the limited edition version of Revelation for men....

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Bio-boom at BioFach

A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....

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To be and to be seen

András Simon was trained to be a lawyer but had 11 years of of experience as a television journalist when he became the PR manager of Magyar Telekom on 1....

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GFK Group among the billionaires

With growth of 19 per cent last year, the GfK Group achieved revenues of over EUR one billion in the fiscal year 2006. Profit increased from 12,6 per cent to...

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Mixed and sandwich type biscuits becoming more popular

7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...

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MAXITY: small enough for the city!

Everybody is in a hurry in the city and we do not like trucks unloading in narrow streets. We would like to see transport vehicles with small turning circles, which...

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No compromise!

GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...

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AXE Boost, Anti-hangover and Shock shower gel

The body spray version of the highly successful AXE Boost, Anti-hangover and Shock shower gel is here to guarantee you success with the girls. . (In addition to new products,...

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