News and articles

Tesco set to launch book club with UK's biggest publisher

Tesco, the supermarket chain with more than 1200 stores in the UK, is expanding its retail empire by launching a book club in collaboration with the UK's biggest publisher, Random...

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Spain Gives Nod to Nueva Rumasa's Acquisition of Parmalat's Clesa

According to Spain's business media, the national competition authority has given food group Nueva Rumasa the green light to acquire Clesa, the Spanish subsidiary of Italian dairy firm Parmalat. The...

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Hard competition on softdrinks market in Ukraine

Orangina Group, the beverage producer has acquired Rosinka, a Ukrainian soft drinks manufacturer, for an undisclosed sum.  Rosinka, which has a workforce of 600, saw its 2006 turnover reach 30...

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Toxic industry raw materials in chinese food

Chinese media are reporting that authorities have shut down 180 food factories, after inspectors found industrial chemicals in products from candy to seafood. Authorities say formaldehyde, illegal dyes and industrial...

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Charles' organic carrots rejected by Sainsbury's for being 'rotten'

SAINSBURY'S rejected royal carrots grown at the Prince of Wales's organic farm because they were “rotten”.   The supermarket giant said the quality of Duchy carrots from Highgrove had "deteriorated"...

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Nike is popular in Europe

With growth in the U.S. and abroad, plus surprisingly strong future orders, Nike allayed fears and buoyed hopes for some about the future of the world's largest athletic shoe and...

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Warehouses near to the downtown

Construction work has begun for a 20,000-square-metre (4.94-acre) business park in Táblás street in Budapest's 9th district. InNove Business Park will comprise warehouses and office space. It is located at...

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Uninterrupted growth at LLP

LLP Group, a leading provider of ERP and CRM solutions in Central and Eastern Europe, has reported 2006 total revenues of 7.7 million EUR, representing 12% growth over 2005.  The...

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Tea for Children’s Day

21 tons of tea worth HUF 9 million was donated by Sara Lee Hungary Zrt. to children on Children’s day. The donation was delivered to charity organisations by the Food...

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TÉSZ: pros and contras

The supply chain of fruits and vegetables in the EU is based on the sales co-operatives of producers (TÉSZ). At the moment, only 68 such organisations exist in Hungary and...

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Selling no longer the priority at fairs

Today, there is practically no difference between the meaning of the words “trade exhibition” and “trade fair. Though deals are rarely signed, these events have become very important marketing tools....

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Second fastest price rise for food behind energy

In the first five months of 2007, prices were 8,6 per cent higher on average than a year earlier. According to KSH figures, food prices grew by 1,6 per cent...

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Miss Sixty Flower Power

Flower Power is a composition for the summer, with vibrating colours and fragrance of flowers, which bring back the atmosphere of the hot summers of the 1970’s....

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Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

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Beware of the midget!

This was the title of a movie, in which Goldie Hawn saw a hit man in every short man she met. I call sales people who fail to sell –...

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Banana palinka is here

Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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Secrets of successful exhibitors

Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...

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Less money spent by foreigners

7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...

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Bio Vita

Excellent quality without preservatives and added dyes, attractive appearance....

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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Discounting

A classic cash register shows us how much we have sold. Though barely noticeably yet, amounts in cash registers at the end of the day have begun to shrink. Small,...

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Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

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Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

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City of vending machines to be built in September

“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...

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Waiting for wine reform

The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...

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Kalinka premium vodka

The unique pureness of the new Kalinka premium vodka is due to filtering through 10 columns of active carbon. This vodka is a unique mix of specially purified and softened...

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How to find talent?

The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...

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Stores opening

Tesco, Pécs Open: 20 arpil 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000 Tesco, Debrecen-Józsa Open: 4 may 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000...

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Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

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