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Promotions to meet special needs
Date: 2006-11-20 08:00:00
With international trade and international brands, the conscious and well-informed cosmopolitan has also appeared. European customers wish to see behind the wide assortment of products available to them. This is...
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Vénusz, goddess of the kitchen
Date: 2006-11-20 08:00:00
1952 – Stalinism is still raging in Hungary when the first bottle of Vénusz cooking oil comes off the production line. How such a name could be chosen in those...
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Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
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Answers to puzzles at Packforum®
Date: 2006-11-20 08:00:00
This is the third year that Packforum®, the packaging technology demonstration centre of Sealed Air Cryovac has hosted a commercial press day on 21. September. The subject presented was the...
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Sial: Food and science
Date: 2006-11-20 08:00:00
Sial, held between 22-26 October, was referred to as the global review of the power of commerce by Peter Hazelzet, chairman of the board of the company organising the fair....
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New pace in market research
Date: 2006-11-20 08:00:00
Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...
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