More informed consumer, faster decisions

More informed consumer, faster decisions
Date: 2007-06-01 00:00:00

Consumer decision-making patterns, according to new consumer research released today by global public relations firm Weber Shandwick. Decision-making among global consumers has accelerated in recent years. Nearly two-thirds (63...

Adidas expands in India
Date: 2007-06-01 00:00:00

Adidas plans to add over 100 stores in India every year, target is being the number one brand in India by 2010. At present, Adidas ranks the second after...

Obesity white paper from European Commission
Date: 2007-06-01 00:00:00

The European Commission yesterday adopted a white paper setting out a European strategy on nutrition, overweight and obesity, including plans to review progress in three years. In the majority of...

Nivea is a very trusted brand
Date: 2007-06-01 00:00:00

European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services, financed by Reader's Digest. This survey contains results for...

Theme park in Gyal
Date: 2007-06-01 00:00:00

Privat capital helps to build the holiday center on the 100 acres ground.According to plan of project chef Horwat Ltd in theme park will be a thermal bad, a 4stars...

Marriott takes up a collection for cancer sick children
Date: 2007-06-01 00:00:00

In the test periode, beginning last week collect nearly 300 euro together. The guest gets an information brochure about the action when getting the key card, in which asked for...

United Biscuits rolls out healthier crisps
Date: 2007-06-01 00:00:00

Following its decision to cut saturated fats from top snack lines, European biscuit and crisp manufacturer United Biscuits UK (UBUK) is venturing further into healthier reformulation with the relaunch of...

Henkel 1:3 Share Split to be Executed on June
Date: 2007-06-01 00:00:00

The Henkel preferred share is currently among the nominally highest listed shares in the DAX. The Henkel share price has increased significantly over the past years. In order to increase...

2009- No more smoking in Restaurants
Date: 2007-05-31 00:00:00

The Hungarian Government is planning to ban the smoking from 2009 in closed public places as restaurant, offices, bar, etc. – its policy for the EU meeting in Brussels ....

500,000 tourists expected to visit lake Balaton
Date: 2007-05-31 00:00:00

According to a survey by Hungarian Tourism Zrt (MT), 58% of the households plan domestic trips. About 50% of domestic trips will be visits to the lake Balaton region, 13%...

By now Germans dont want to eat Polish meat
Date: 2007-05-31 00:00:00

The local sanitary services of the Berlin district of Moabit have qualified Polish meat as health-threatening. Initially, they did not even have to conduct sophisticated tests. The meat looked so...

A new head chef in the Rogner
Date: 2007-05-31 00:00:00

From 1 of June Zoltan Barcza (38) will be the head chef of Rogner Hotel & Spa Lotus Therme***** in Heviz, his deputy will be Attila Tatar (32). Both professional...

Nestle to buy Gerber for $5.5 billion from Novartis
Date: 2007-05-31 00:00:00

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

CEO of Altia to stand down
Date: 2007-05-31 00:00:00

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow. The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

Alcohol and tobacco tax to rise in Estonia next year
Date: 2007-05-31 00:00:00

A previous decision, alcohol is to rise in price by ten per cent from the beginning of 2008. Now the government decided to raise the tax on alcohol by a...

Healtier image for 7-Up Free
Date: 2007-05-31 00:00:00

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK. The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...

Father's Day Sales Expected to Reach $9.9 Billion in the US
Date: 2007-05-31 00:00:00

The NRF 2007 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that 76 percent of Americans plan to celebrate Father's Day. Those who plan to celebrate will...

Fütyülõs
Date: 2007-05-30 08:00:00

The TV ad is part of the new communication of Fütyülős based on the Carpe Diem feeling. The target group of Fütyülős enjoys life, the given moment, does not care...

Rapidly growing young in the Nestlé nest
Date: 2007-05-30 08:00:00

A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...

Migration between channels
Date: 2007-05-30 08:00:00

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

Current figures about our FMCG market
Date: 2007-05-30 08:00:00

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

Billions – on conditions
Date: 2007-05-30 08:00:00

By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...

Criteria criticised
Date: 2007-05-30 08:00:00

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

Not very useful for trade
Date: 2007-05-30 08:00:00

According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...

New tracks for market research
Date: 2007-05-30 08:00:00

Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...

Vienna fair: satisfied organisers
Date: 2007-05-30 08:00:00

“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...

„Surprising degree of interest shown”
Date: 2007-05-30 08:00:00

Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...

Austrian exports soaring after some hard years
Date: 2007-05-30 08:00:00

Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...

The way to Hungarian shelves
Date: 2007-05-30 08:00:00

Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....

P&G, Spar: effects of IT on business processes
Date: 2007-05-30 08:00:00

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

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More informed consumer, faster decisions