Supermarkets More Popular Than Ever With British Consumers

By: trademagazin Date: 2008. 03. 17. 00:00

More people than ever before in the UK, are shopping at supermarkets for items other than food, reveals new research from Verdict Consulting, a specialist division of Verdict Research reveals.

Over 62% of all shoppers regularly use
supermarkets to buy non-food items, collectively spending over 19.7bn
pounds. These numbers have risen sharply compared to five years back
when just 45% used grocers for non-food, collectively spending 13.3bn
pounds.
Over the past five years, the number of consumers
regularly using supermarkets for non-food has risen dramatically.
Nowadays, almost two out of every three shoppers in the UK claim to
use grocers for items other than food, up from 45% of consumers just
five years ago. The figures demonstrate the extent to which the
supermarkets have tightened their grip on the 177bn pounds UK
non-food market of which they now take a share of 19.7bn pounds or
11%. 

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