News and articles

Sonkába göngyölt, Sajtos-fokhagymás, Pulyka grillkolbász

New flavours have been added to the Délhús range of grill sausages....

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The silent clerk

Innovations by Dunapack Papír és Csomagolóanyag Zrt. were presented at the conference held on 16. April. Shelf Ready Packaging (SRP) was the topic of the presentation held by the first...

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New sales director for Borsodi

Zsolt Mészáros was appointed the HoReCa and Small Food sales director of Borsodi Sörgyár Zrt. on 1. April. He had begun his career with Univer and spent 13 years with...

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Client base of Mood Media continues to grow

Cora has signed a contract with Mood Media for another three years. A more flexible technology is to be used by the retail chain, which will allow advertisements and information...

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To dissolve and to protect

The increase in the number of households which use a dish washer is an important factor in the growth of the detergent market. Demand for dish washing liquids is also...

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Preston TradeCenter: instant in-store data

Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific...

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Is there a limit?

How far can a group of companies expand, without some units being depreciated? According to Tamás Sztanó, one of the owners of the Leroy restaurant chain, there is an answer...

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Consumer expectations deteriorating

Consumer expectations showed detectable deterioration in March, while business expectations were also somewhat more pessimistic than before, according to a survey by GKI: Within the competitive sphere, expectations of the...

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Considerations in choosing a fleet of passenger cars

It takes a lot of careful thinking to choose the best vehicles for use as company cars. Essential conditions need to be given priority and those which are desirable, but...

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SIÓ Könnyû és Zamatos Update1

The product line is to be completely renewed with four new flavour combinations in new design: Multivitamin, Apple-Green Tea, Peach-Elderberry, Pineapple-Guarana....

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Good start for Henkel

Revenues of Henkel rose by 1.7 per cent in the first quarter. All divisions contributed to growth. Organic increase, including the effects of changes in exchange rates, was 3.3 per...

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From Nestlé to Rauch

Zoltán Jakab became sales director of Rauch Hungária Kft. on 1. April. He had previously worked for Nestlé Hungária in various positions for a period of 14 years. He began...

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Environment-friendly detergents in flasks

Ladies & Gentlemen Hungary Kft. began distribution of Ecover products in the autumn of 2007. Ecover is the leading manufacturer of bio and eco-detergents. Ecover products are to be distributed...

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Scores in the GaultMillau system

The first “Restaurant and wine guide 2008” based on actual testing and the GaultMillau system has been published. Nearly 1,400 restaurants have been included, with points awarded for food, the...

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Velvety and trendy

Smoothies have officially arrived in Hungary. A Hungarian owned enterprise is making this drink in three stores at the moment. What happens when we mix fruit juice, milk shake and...

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Prices of agricultural products up by a third

The prices of agricultural products were up by 33.9 per cent on average in February 2008, compared to February 2007. The prices of plant products were up by 46.9, while...

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When customers ask for time

This is the sixth occasion that we discuss the role of specific categories in specific retail units. This time, we’ll take a look at convenience products, which generally account for...

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SIÓ VitaTigris Gyümölcsital – Piros, Sárga, Zöld

VitaTigris fruit drinks are new, practical, with screw-on cap and straw, handy, in TetraSquare boxes....

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Recognition for Henkel PR strategy

Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...

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Knoppers behind the finishing line

Running competitions will be sponsored by Knoppers wafers of Storck this year again. The six events will be used to remind people of the importance of a healthy lifestyle....

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Dish washing liquids for sensitive skin increasingly popular

According to data from the ConsumerScan of Gfk Hungária, an average Hungarian household consumes 4.4 litres of dish washing liquid per year. Sales dropped in terms of quantity last year....

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Who is the king?

In 2008, Lou Lou and Café kör failed to repeat their success achieved in 2007, when they finished among the second 50 in the “Best 50 restaurants of the world”...

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Flood

The development of luxury versions of everyday products can result in the appearance of surprising brands, especially in segments like bottled water. It is quite an extreme offspring of health...

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Food industry lagging behind

Industrial production rose by 9.8 per cent in the February 2007 – February 2008 period. Industrial export was up by 15.5 per cent in February 2008, compared to the previous...

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Modelling: reduces risk, boosts chances of success

How many customers am I going to lose by raising my price? How will a reduction in my competitor’s price effect my sales? Which promotional tool generates the biggest sales?...

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Infibra Szalvéta

Restaurant napkins made from cellulose in several sizes and colours....

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Hungarian weeks in Cora

A promotion for Hungarian products was held in Cora stores under the name “Hungarian Weeks” between 24. April and 10. May. As a result of co-operation with manufacturers and suppliers,...

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A creamier kephir under the Milli brand

Milli Janga Kaukázusi Kefir + was added to the Milli product line in March. Its special feature is that pro-biotic ingredients with a powerful immune boosting effect have been added....

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More sun lotions sold in warmer climate

Demand for sun lotions is growing as a result of climate change. According to data from the Key Account Index of Nielsen, retail sales have expanded by 12 per cent...

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New chairman for Étrend

Three chairmen for Étrend Egyesület (the organisation of chefs) in three years and all giving up within a year. Péter Mózes was the last in to give up in February....

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