News and articles

Smoke over flavour

The law about the protection of non-smokers might be toughened further in the autumn if the current bill is passed by parliament. People in the catering business are worried about...

Read more

Shoe vending machine for Cinderellas

There is a limit to the vanity of people. In England, a company called Rollasoles sells comfortable shoes in bars and clubs. If stilettos torture a woman’s feet all they...

Read more

Weakening price-decrease in the agricultural sector

Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...

Read more

LIDL

Through the lessons of Gianni’s cookery school we can familiarise with Lidl’s wide range of quality products. Agency: TBWA Budapest Reklámügynökség Kft. Customer: Lidl Magyarország Bt. Product: LIDL Apperance: TV2,...

Read more

Logistics development at Szentkirályi

In the first six months of 2009, Szentkirályi Ásványvíz Kft. realised a 6-percent sales growth. Operative CEO István Matus said that they would probably realise the planned 9-percent sales growth...

Read more

Plus stores have disappeared

On 27 August, the country’s last Plus discount store in Kecskemét reopened as a SPAR supermarket. SPAR re-designed 174 former Plus stores and increased the number of items from 1,500...

Read more

Dishwashing liquids and hair dyes increased the most

According to Nielsen, household chemical and cosmetics retail sales grew by 3 percent, approaching an annual HUF 300 billion in July 2008-July 2009, compared to the same period a year...

Read more

Franchise news

Repositioned fast food restaurant As part of a gradual image makeover by McDonald’s in Europe, Hungarian franchise partners of the company have also been rebuilding and redesigning more often recently....

Read more

They demonstrate green

Multinational companies that work with the best marketing experts and the most creative advertising agencies usually build long-term communication strategies. For instance, McDonald’s thrives to prove that the food they...

Read more

Consumer confidence on the increase, moderate optimism

We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...

Read more

Gianni is the new face of Lidl

Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...

Read more

Gummy candies added to the nimm2 product group

Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...

Read more

News

In September, PepsiAmericas will open a new factory in Romania with a USD 150 million investment. It will be Europe’s largest unit of this kind. In the past ten years,...

Read more

Specialised products successful among detergents

Those who buy detergents make a strong distinction between cheap and expensive products. Those who look for premium quality buy Ariel and Persil. In the medium price category, we find...

Read more

From us, for you!

Though it might seem somewhat strange in times of recession, American restaurant chains employing well trained marketing professional have not only cut their prices but also offer a great diversity...

Read more

Inhaled chocolate

Chocolate lovers will not be amused by the new French craze, Le Whif. You probably have to be more than a gourmet to enjoy inhaling chocolate instead of letting it...

Read more

Foreign markets – Spain: Supermarkets dominate, discounts gaining ground

Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...

Read more

Lidl speaks

We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...

Read more

Customers are looking for actions and visiting shops rarely

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

Read more

London and New York in the lead, Budapest is the 74th in the ranking of business centers

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

Read more

FAO: in the next 40 years, 70 percent more food will be need

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

Read more

The first “Pannon Wheat Quality” certificate was handed over

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

Read more

A four-star hotel is building in Hódmezővásárhely

With a 1.3 billion HUF investment, a four-star hotel is building in the center of Hódmezővásárhely. The Ginkgo-Sas City Hotel is expected to open in August 2010. Schleiffer Ervin one...

Read more

Stock orders in the euro area are over expectations

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

Read more

The situation of dairy producers has improved a bit

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

Read more

Accor hotel chain sells twelve thousand rooms

One of Europe's largest hotel company, the French Accor, sells its 158 hotels with 12,300 rooms to compatriot institutional investors, through OPCI real estate fund. The purchase price is 272...

Read more

Christmas shopping already started

It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...

Read more

Sushi Sei expands further

The Sei Sushi restaurant operating in Hungary for 10 years now, expands its Budapest network with a new take-away bar. The new unit of the Japanese cuisine, which is among...

Read more

GKI economic forecast for 2009-2010

According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...

Read more

Retail declines from every point of views

In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...

Read more
Oldal