News and articles

FMCG retail chains ranking

21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...

Read more

Drugstores holding largest market share in body lotions

Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....

Read more

What really matters is inside

When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...

Read more

Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

Read more

Improving expectations

The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...

Read more

Milli Fõzõtejszín Light 15% és Milli Fõzõ tejkrém 3%

New, health-conscious consumers may enter the market of milk cream, who have never bought milk cream previously because of its high fat content....

Read more

Carte d’Or Vanília

Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...

Read more

Minimundus, the country brand

Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...

Read more

Measuring trade marketing?

Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...

Read more

Hydration is no longer enough

Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...

Read more

Six months outdoors?

Terraces are an irresistible attraction for guests from the spring till autumn. Though our “terrace culture” is developing, it is still behind the European average. Money spent on terraces is...

Read more

Food for the gods

Mushroom has been rediscovered in Hungarian cuisine in recent years and is enjoy increasing popularity. Mushroom was regarded as the food of gods by gourmands in antiquity. Practically limitless quantities...

Read more

Chains of small stores suffering biggest loss 2007

According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....

Read more

Milli Joghurtital eper-málna és Milli Joghurtital sárgabarack-maracuja

Sorry, this entry is only available in HU....

Read more

Knorr Rafinéria

What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....

Read more

Green world of Coca Cola

The new World of Coca-Cola® complex located in Atlanta has officially been classified as “green” by the American Council of Green Architecture. 20 per cent of the materials used for...

Read more

The inquisitive eyes of MARI

Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...

Read more

More effective compact washing powders more expensive

Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...

Read more

Franchise news

According to the franchise top list of 2008 published by www.enterpreneur.com, 7-Eleven has broken the hegemony of Subway. Donkin Donuts, Pizza Hut, McDonald’s and KFC are all there in the...

Read more

The Spanish are coming

Though Spanish cuisine is not the first thing that comes to our minds when we hear about gastronomic globalisation, Spanish cooks are deemed to play a key role in 21st...

Read more

CIES: business objectives and responsibility

According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....

Read more

Coca-Cola zero

The main characteristic of the product is what seemed impossible to achieve so far: real Coke without sugar....

Read more

Carried away by trends

Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...

Read more

Constant change

The cliché that change is the only thing that is constant is especially true for the food retail sector. The appearance of Aldi will definitely have a serious impact on...

Read more

Domestic and international recognition for dm

Dm has received the „Salute to Excellence Award” from PLMA. Packaging, innovation and concept of private labels have all been taken into consideration in the making of this decision. Private...

Read more

To see and to be seen – in stores as well

According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...

Read more

Market of washing powder shrinking – fortunately this time

While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...

Read more

Qualifying round for Bocuse d’Or

According to István Pető István, chairman of MNGSZ, the association organising the competition, the fact that 78 participants have entered the first qualifying round for Bocuse d’Or held in Hungary...

Read more

Olé!

– Spanish cuisine is different in the seaside settlements frequented by tourists from that in the central or mountainous regions. The best know Spanish chefs follow the latter tradition and...

Read more

European champions in promotions

Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...

Read more
Oldal