News and articles

French Easy
Date: 2010-02-14 08:00:00

In the middle of January our magazine, with the help of Hungexpo, managed to interview master confectioner Gabriel Paillasson, member of the jury panel at the Junior Confectioners’ World Championship...

The Popai report
Date: 2010-02-14 08:00:00

From September 2009, the new president of POPAI Hungary is Ágnes Csiby, the executive director of In-store Team Kft. POPAI United Kingdom has more than 300 members and it supports...

Palette Color&Gloss tartós hajszínező
Date: 2010-02-14 08:00:00

Ammonia-free hair colour cream – to cover the first grey hairs....

The new law’s executive office does not aim at maximising revenues
Date: 2010-02-14 08:00:00

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

Distributor of Scholl and Durex is the Best Workplace
Date: 2010-02-14 08:00:00

SSL Magyarország Kft. finished first in the Világgazdaság-Hewitt Best Workplace Survey. An 87-percent employee loyalty can only be the result of consistent human resource management with long-term goals. According to...

Trends in high-selling food products
Date: 2010-02-14 08:00:00

Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...

Good start for NeoNoir
Date: 2010-02-14 08:00:00

NeoNoir communication agency started its career last October. Based on the founders’ earlier performance it is now wonder that NeoNoir was up for a head start. They also work outside...

9 out of 10 households buy pork products
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, the complete processed meat market decreased by 4 percent in volume, but increased by 2 percent in terms of value in October 2008-September 2009. The...

We buy non-alcoholic beverages less often
Date: 2010-02-14 08:00:00

Mineral waters, fruit juices, carbonated soft drinks and ice teas make up the non-alcoholic beverage category, in which Hungarian households consumed 7 percent less products in January-September 2009 than a...

Useful information about dietary fibres
Date: 2010-02-14 08:00:00

Targeted research on dietary fibres started about 30 years ago, and by today it has become fashionable to overemphasise the importance of fibres. Professional literature makes it clear that ideal...

Increasingly popular
Date: 2010-02-14 08:00:00

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

Fa Active Pearls (deo spray, roll-on, stift)
Date: 2010-02-14 08:00:00

Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....

Modest growth may start in the summer of 2010
Date: 2010-02-14 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

New communications director at Henkel
Date: 2010-02-14 08:00:00

From 1 March 2010, Carsten Tilger will assume the position of head of corporate communications at Henkel; he will succeed Dr Marcus Kuhnert. 42-year old Carsten Tilger holds a Master’s...

SGS against climate change
Date: 2010-02-14 08:00:00

SGS, the world’s leading quality controlling, testing and certifying company is devoted to the protection of the environment, supporting several awareness raising campaigns. One of these is the ‘100 PHOTOS...

Machine on the body
Date: 2010-02-14 08:00:00

Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...

Self-service segment expands further in the pork product category
Date: 2010-02-14 08:00:00

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...

Vodka and gin were the biggest winners
Date: 2010-02-14 08:00:00

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

Summarise these trends in 12 points
Date: 2010-02-14 08:00:00

1. Individualistic guests, 2. The visual factor, 3. The iceman is glorified, 4. They drink it and eat it, 5. Small portions, 6. Sharing, 7. Involving the guest, 8. Nostalgia,...

Chewing gums in a hot spot
Date: 2010-02-14 08:00:00

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

Gliss Kur Shea Kasmír hajápolók
Date: 2010-02-14 08:00:00

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

Back to the future – Future store solutions at Praktiker
Date: 2010-02-14 08:00:00

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

Red Bull’s website refurbished
Date: 2010-02-14 08:00:00

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

Eight happy winners at PICK
Date: 2010-02-14 08:00:00

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

(HU) Hírmorzsák
Date: 2010-02-14 08:00:00

German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...

Poultry product retail sales are highly concentrated
Date: 2010-02-14 08:00:00

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

Full wine cellars, protected pálinkas
Date: 2010-02-14 08:00:00

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

Winning pair
Date: 2010-02-14 08:00:00

Last year young confectioner Nikoletta Tapaszti finished 13th at the WorldSkills contest in Calgary. Her aid was László Mihályi, who now prepares her for the Junior Confectioners’ World Championship in...

POS-001
Date: 2010-02-14 08:00:00

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4
Date: 2010-02-14 08:00:00

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

Oldal

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News and articles

French Easy Date: 2010-02-14 08:00:00

The Popai report Date: 2010-02-14 08:00:00

Palette Color&Gloss tartós hajszínező Date: 2010-02-14 08:00:00

The new law’s executive office does not aim at maximising revenues Date: 2010-02-14 08:00:00

Distributor of Scholl and Durex is the Best Workplace Date: 2010-02-14 08:00:00

Trends in high-selling food products Date: 2010-02-14 08:00:00

Good start for NeoNoir Date: 2010-02-14 08:00:00

9 out of 10 households buy pork products Date: 2010-02-14 08:00:00

We buy non-alcoholic beverages less often Date: 2010-02-14 08:00:00

Useful information about dietary fibres Date: 2010-02-14 08:00:00

Increasingly popular Date: 2010-02-14 08:00:00

Fa Active Pearls (deo spray, roll-on, stift) Date: 2010-02-14 08:00:00

Modest growth may start in the summer of 2010 Date: 2010-02-14 08:00:00

New communications director at Henkel Date: 2010-02-14 08:00:00

SGS against climate change Date: 2010-02-14 08:00:00

Machine on the body Date: 2010-02-14 08:00:00

Self-service segment expands further in the pork product category Date: 2010-02-14 08:00:00

Vodka and gin were the biggest winners Date: 2010-02-14 08:00:00

Summarise these trends in 12 points Date: 2010-02-14 08:00:00

Chewing gums in a hot spot Date: 2010-02-14 08:00:00

Gliss Kur Shea Kasmír hajápolók Date: 2010-02-14 08:00:00

Back to the future – Future store solutions at Praktiker Date: 2010-02-14 08:00:00

Red Bull’s website refurbished Date: 2010-02-14 08:00:00

Eight happy winners at PICK Date: 2010-02-14 08:00:00

(HU) Hírmorzsák Date: 2010-02-14 08:00:00

Poultry product retail sales are highly concentrated Date: 2010-02-14 08:00:00

Full wine cellars, protected pálinkas Date: 2010-02-14 08:00:00

Winning pair Date: 2010-02-14 08:00:00

POS-001 Date: 2010-02-14 08:00:00

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4 Date: 2010-02-14 08:00:00

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