News and articles
FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
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Drugstores holding largest market share in body lotions
Date: 2008-03-28 08:00:00
Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Restaurant on-line
Date: 2008-03-28 08:00:00
We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....
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Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
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Milli Fõzõtejszín Light 15% és Milli Fõzõ tejkrém 3%
Date: 2008-03-28 08:00:00
New, health-conscious consumers may enter the market of milk cream, who have never bought milk cream previously because of its high fat content....
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Carte d’Or Vanília
Date: 2008-03-28 08:00:00
Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...
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Minimundus, the country brand
Date: 2008-03-28 08:00:00
Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...
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Measuring trade marketing?
Date: 2008-03-28 08:00:00
Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Six months outdoors?
Date: 2008-03-28 08:00:00
Terraces are an irresistible attraction for guests from the spring till autumn. Though our “terrace culture” is developing, it is still behind the European average. Money spent on terraces is...
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Food for the gods
Date: 2008-03-28 08:00:00
Mushroom has been rediscovered in Hungarian cuisine in recent years and is enjoy increasing popularity. Mushroom was regarded as the food of gods by gourmands in antiquity. Practically limitless quantities...
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Chains of small stores suffering biggest loss 2007
Date: 2008-03-28 08:00:00
According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....
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Milli Joghurtital eper-málna és Milli Joghurtital sárgabarack-maracuja
Date: 2008-03-28 08:00:00
Sorry, this entry is only available in HU....
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Knorr Rafinéria
Date: 2008-03-28 08:00:00
What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....
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Green world of Coca Cola
Date: 2008-03-28 08:00:00
The new World of Coca-Cola® complex located in Atlanta has officially been classified as “green” by the American Council of Green Architecture. 20 per cent of the materials used for...
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The inquisitive eyes of MARI
Date: 2008-03-28 08:00:00
Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...
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More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
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Franchise news
Date: 2008-03-28 08:00:00
According to the franchise top list of 2008 published by www.enterpreneur.com, 7-Eleven has broken the hegemony of Subway. Donkin Donuts, Pizza Hut, McDonald’s and KFC are all there in the...
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The Spanish are coming
Date: 2008-03-28 08:00:00
Though Spanish cuisine is not the first thing that comes to our minds when we hear about gastronomic globalisation, Spanish cooks are deemed to play a key role in 21st...
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CIES: business objectives and responsibility
Date: 2008-03-28 08:00:00
According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....
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Coca-Cola zero
Date: 2008-03-28 08:00:00
The main characteristic of the product is what seemed impossible to achieve so far: real Coke without sugar....
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Carried away by trends
Date: 2008-03-28 08:00:00
Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...
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Constant change
Date: 2008-03-28 08:00:00
The cliché that change is the only thing that is constant is especially true for the food retail sector. The appearance of Aldi will definitely have a serious impact on...
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Domestic and international recognition for dm
Date: 2008-03-28 08:00:00
Dm has received the „Salute to Excellence Award” from PLMA. Packaging, innovation and concept of private labels have all been taken into consideration in the making of this decision. Private...
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To see and to be seen – in stores as well
Date: 2008-03-28 08:00:00
According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...
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Market of washing powder shrinking – fortunately this time
Date: 2008-03-28 08:00:00
While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...
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Qualifying round for Bocuse d’Or
Date: 2008-03-28 08:00:00
According to István Pető István, chairman of MNGSZ, the association organising the competition, the fact that 78 participants have entered the first qualifying round for Bocuse d’Or held in Hungary...
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European champions in promotions
Date: 2008-03-28 08:00:00
Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...
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