News and articles

A long term trend

The segment in catering where the biggest potential for growth is seen overseas is fast casual restaurants. Some examples have already appeared in Hungary as well. Fast casual comes from...

Read more

Livestock of turkey down, supply of beef shrinking

Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...

Read more

New generation of advertising solutions coming of age

A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...

Read more

Nestea Snowy Plum

The second winter edition of the NESTEA ice tea product line: pleasant flavours of natural black tea and plum are combined with the aroma of honey and clove in NESTEA...

Read more

Knorr Ínyencek levese – Krémlevesek

The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....

Read more

Tchibo islands in Interspar

„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...

Read more

Biomark turned 20

Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...

Read more

Metro focusing on professional customers

According to José María Cervera, CEO of Metro, their main task is to provide a diverse assortment in terms of quality and price for their retail and HoReCa partners. At...

Read more

Sales of processed poultry approaching HUF 40 billion

Sales of processed poultry expanded slightly in the September 2007 – August 2008 period, compared to the preceding year. Sales increased by 3 percent in terms of value, approaching HUF...

Read more

(HU) Minden második szomjoltó ásványvíz

Sorry, this entry is only available in HU....

Read more

Difficult period for FMCG logistics in Hungary

According to János Mondovics, member of the board of the Hungarian Association of Logistics (MLBKT), the current recession is having an amplified effect on providers of logistic services. – This...

Read more

Strict rules on the bank of the Ganges

Indian cuisine has had a major effect on Western gastronomy in recent years. Contrary to popular belief, the majority of Indians are not vegetarians, but religion does play a significant...

Read more

In the middle of a financial crisis

According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...

Read more

Olympos citromlé

New premium Olympos 100% lemon juice in bottles containing the juice of 1 kg of lemon, by Olympos, the market leader in lemon juice....

Read more

NIVEA FOR MEN hajhullás elleni rendszer

Hair conditioning polymers in the shampoo protect hair and make it stronger, in addition to preparing the skin to absorb tonic more effectively....

Read more

Momentum, rejuvenation, innovation, responsibility

Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...

Read more

No reason to panic!

„No reason to panic!- said the director. That’s when panic started.” (Rejtő Jenő: Vesztegzár a Grand Hotelben) This is how I see the responses to the financial crisis. Obviously, it...

Read more

Two stars and two innovations for Spar

Marcia Cross from Desperate Housewives will be the face of the new Splenid product line recently launched by Spar. This is the first time that Marcia Cross appears in an...

Read more

Hong Kong in Budapest

Over 170 companies from Hong Kong and Canton attended the Lifestyle Expo Budapest exhibition held on 15-17. September. Visitors arrived from all countries of the region to see the exhibition...

Read more

Question:

My question for István Tivadar Szabó, CEO of Cerbona is: How do you see the market position of functional food in Hungary in the light of the sales strategies followed...

Read more

Shift towards higher level of processing for fish

Demand for fish has been increasing slowly but steadily in recent years. Current average per capita consumption of fish is still only 4 kg/year in Hungary, the lowest in the...

Read more

Sales of alcohol-free beverages over HUF 160 billion

The continuous growth in sales of mineral water has stopped after more than a decade. Retail sales were down by 3 percent in terms of quantity and by 1 percent...

Read more

Meet the Opel five! Vivaro, Movano, Corsa Van, Combo, Astra Van

Opel Vivaro. For all kinds of haulage. Practical design; Numerous versions; Modern engine. Innovations (2008): Owing to its long wheel base, Vivaro can now be used as a taxi as...

Read more

Secret spices

According to Lucas Patole, chef of Lumbini teaház, those Indian meals which are far more spicier than European food cannot be prepared in the traditional way in Hungary. Spices are...

Read more

Super supermarkets

According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...

Read more

Zewa Softis Aromathera

Zewa Softis Aromathera is a unique innovation by Zewa in the market of paper tissue, which helps us in relaxing anywhere....

Read more

SOLE Flört túródesszertek 30 g (natúr, domino, eper, barack)

The appearance of the SOLE „cottage cheese chocolate” product line has been completely renewed, with unique, premium category packaging....

Read more

Eastern EU and Western EU

Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...

Read more

Wine from Lekkerlandnál

As supplier of the gas station Lekkerland has to refresh its sortiment continously. In this retail chanel the specilities, the unique products are better to shop as on other markets....

Read more

Tesco-IBUSZ Common Chirstmas Game

The costumers, who buy something in value minium HUF 500 in the Tesco small shops, can take part at the competition, where the main prize is a travel from the...

Read more
Oldal