News and articles
Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!
Date: 2010-07-06 08:00:00
The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...
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Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
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Food product export reduced
Date: 2010-07-06 08:00:00
According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...
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SPAR gives quality for loyalty!
Date: 2010-07-06 08:00:00
SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...
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Health road show in INTERSPAR
Date: 2010-07-06 08:00:00
SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...
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Characters
Date: 2010-07-06 08:00:00
One of Hungary’s most characteristic restaurants and one of our most characteristic chefs have started working together recently. We talked with the chef and Gundel’s managing director Gábor Buday. Why...
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New Baba products
Date: 2010-07-06 08:00:00
New Baba products are absorbed quickly, nurturing dry skin with their natural ingredients....
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Knowledge and dynamism for the food industry of the future
Date: 2010-07-06 08:00:00
Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...
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It feels good to lead the way!
Date: 2010-07-06 08:00:00
T-City, Magyar Telekom and Szolnok launched their joint innovation project one year ago. The latest project, in cooperation with Co-op Hungary, is called Future Store and it started at the...
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Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00
The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...
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Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00
Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...
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The elements of success
Date: 2010-07-06 08:00:00
We asked Ágnes Horváth, the recently appointed managing director of McDonald’s about her plans and about stages of the chain’s strategic development. – What kind of changes do you intend...
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Knorr Rafinéria product
Date: 2010-07-06 08:00:00
Two new additions to the Knorr Rafinéria product range – which offers nourishing and delicious recipes....
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A guide that reads well
Date: 2010-07-06 08:00:00
Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...
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The tale of the long wiener
Date: 2010-07-06 08:00:00
It was 60 years ago that a 3-year old little boy invented a tale about a king, who made such a long wiener that it fed the whole country. This...
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Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00
As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...
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Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00
One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...
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Ice cream of the year
Date: 2010-07-06 08:00:00
The 14th ’Ice cream of the year’ competition took place in June. Zsolt Csuta from Csákvár won in the freestyle category with his white chocolate based composition. Györgyné Trella from...
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Knorr instant soups
Date: 2010-07-06 08:00:00
Knorr instant soups welcome two new flavours....
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The recipe for success
Date: 2010-07-06 08:00:00
With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...
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Balaton: attack!
Date: 2010-07-06 08:00:00
BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...
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Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
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Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
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Below par performance this time
Date: 2010-07-06 08:00:00
The Hungarian team performed below expectations at the Bocuse d’Or Europe in Geneva on 7-8 June 2010. Gábor Kostyál, the head chef of Hotel Helikon in Keszthely gave a fair...
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Biopont Snack
Date: 2010-07-06 08:00:00
A healthy snack made from organic base materials. It has low oil content, it contains no additives and it is available in exciting flavours....
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Calculating with everything
Date: 2010-07-06 08:00:00
Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...
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Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00
Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...
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Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
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Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
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Fuchsli Borgyógyászat
Date: 2010-07-06 08:00:00
Winemakers the Heimann family opened this place in May. It is basically a wine-centred bistro and it has been attracting guests like a magnet ever since opening. Wines with a...
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