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(HU) Nem növelte reklámköltését az élelmiszerágazat 2006-ban
Date: 2007-02-02 00:00:00
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(HU) Beszállítónak és kereskedőnek egyaránt jól jön a faktoring
Date: 2007-02-02 00:00:00
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(HU) Kolbászból, szalámiból jobban fogy a gyártói márkás termék
Date: 2007-02-02 00:00:00
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(HU) Kevés a húsfeldolgozó szakmunkás, de élelmiszer- és vegyiáru kereskedőből is többre lenne szükség
Date: 2007-02-02 00:00:00
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(HU) Multik toporognak az orosz kiskereskedelmi piac kapujában
Date: 2007-02-02 00:00:00
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Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00
Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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EMBALLAGE 2006: practical ideas, design, environment
Date: 2007-01-31 08:00:00
The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...
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Men prefer smaller stores
Date: 2007-01-31 08:00:00
According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...
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COTY Hungary
Date: 2007-01-31 08:00:00
The new cosmetics product of COTY Hungary is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent more curve...
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Délhús in merger with PICK
Date: 2007-01-31 08:00:00
Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...
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Successful tableware campaign by SPAR
Date: 2007-01-31 08:00:00
Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...
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Damocles’ sword and in-store marketing
Date: 2007-01-31 08:00:00
Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....
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We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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COTY Hungary in the Esprit
Date: 2007-01-31 08:00:00
New products from COTY Hungary in the Esprit range are: Horizont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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Szentkirályi past the exams
Date: 2007-01-31 08:00:00
Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...
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Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Agrana expanding in Bulgaria
Date: 2007-01-31 08:00:00
The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...
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4 new tools in the IMIGe portfolio
Date: 2007-01-31 08:00:00
IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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