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Sio steps on the Energy drink market
Date: 2007-12-03 00:00:00
From 1. January 2008 Sio-Eckes is the local distributor of Bomba! Energy drink in Hungary. Next year Sio will offer four soft-drink brands, the Sio and hohesC fruit drinks, the...
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Slow growth, stubbornly high inflation
Date: 2007-12-03 00:00:00
Hungary's internal and external balances are expected to improve on expectations this year. According to the latest report by think-tank GKI and Erste bank published the government deficit to shrink...
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New Christmas Credit Offer by Tesco
Date: 2007-12-03 00:00:00
Tesco branded electronic goods are sold for 12 months credit, without any interest. The retail chain starts this christmas season with a new bank contact. Hungarian Cetelem Bank offers six...
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Consumers like own-brand goods
Date: 2007-12-03 00:00:00
Almost three quarters of consumers have a positive perception of supermarket own-brand goods, a new study has found in England. Supermarket supplier Catalus questioned over 500 consumers on how they...
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Tesco US in top ten supermarkets by 2015
Date: 2007-12-03 00:00:00
British grocer Tesco Plc could sales $10 billion with its Fresh & Easy n the United States by 2015, TNS Retail Forward said "There is demand for this type of...
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6th renewed store of METRO was open in Nyiregyhaza
Date: 2007-12-03 00:00:00
In the next years all METRO stores will be renovated. The METRO Cas&Carry Nyiregyhaza opened in November. In the store the retail spaces are bigger as before and the supply...
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Test lab in the future's restaurant
Date: 2007-12-03 00:00:00
Cameras monitor every reaction of the customers. In the new research center, devoted to exploring a both simple and complicated question: What makes people eat and drink the way they...
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10 tons food was found in the re-labeling plant
Date: 2007-12-03 00:00:00
In the Sparkle-action the supervisors pounced in a food depot in Budapest. In the illegal food depot relabeled and new dated foods: meat, sweets, eggs and softdrinks were found. The...
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Fütyülős on the Budapest-Bamako Rally
Date: 2007-11-30 00:00:00
Charitable contributions of most popular product of Zwack. Budapest-Bamako rally is a charity Africa run, starts on 12 January 2008. On the end of the tournament, in capital of Mali...
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Auchan to invest 0.5bn-euro in Romania
Date: 2007-11-30 00:00:00
French retailer targets 22 cities with more than 100,000 inhabitants by 2010. "We will continue to expand with large-scale hypermarkets, because this what we specialise in. The Discount Market store...
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Brilliant Tesco start in the US
Date: 2007-11-30 00:00:00
Fresh & Easy Neighborhood Market is going down well with shoppers. Fresh & Easy has now been open for nearly three weeks, with 13 stores trading in Los Angeles, Las...
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HUF 24 million donation by Real
Date: 2007-11-30 00:00:00
This year 12 children foundation get HUF 24 million from Real Hungaria Elelmiszer Zrt. It was the fifth autumn, that Real paid charity from its own branded products sold in...
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Conctactles payment starts in Europe
Date: 2007-11-30 00:00:00
French hypermarket chain to trial contactless payment of MasterCard Europe. Normal the PayPass technology is used by shopping under 25 euro, but this card could make the payment 40% faster...
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Hungarian Tax and Financial Control Administration increase the default penalty
Date: 2007-11-30 00:00:00
Next year guilty must pay HUF 1 million because of invoice problem. The default fines increase from HUF 100,000 to 200,000, form 200,000 to 500,000. One million HUF is...
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Fake milkdisributor found
Date: 2007-11-30 00:00:00
The Budapester enterpreuter operated without permissions. In Sparkler-action, collective control of several authorities, 5 tons milk product were found. The milk, cheese, cottage-cheese in value of HUF 7-8 million must...
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HUF 680 billion excise in government pocket
Date: 2007-11-30 00:00:00
Due to the continuously control increase the legal petrol, cigarettes and alcohol sales. According to industrial dates there was 7.1% higher sales in the first 10 months as a year...
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Next year's carriage must cover the lost from this year too
Date: 2007-11-30 00:00:00
According to plans of Budapest local government trucks should pay ten times higher fees for coming into the city as now. Association of Transport Companies said this year carriage can't...
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Toffifee expecting drawings for Santa Claus
Date: 2007-11-28 08:00:00
A prize game will be held by Storck Hungária Kft. between 15-30. October. The competitor submitting the best drawing will be able to travel to Lappland with his/her family....
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What everybody think they know best
Date: 2007-11-28 08:00:00
Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...
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Frankfurters are the second most popular meat product
Date: 2007-11-28 08:00:00
Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...
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Mineral water market continue to sparkle
Date: 2007-11-28 08:00:00
There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...
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Vision of the future – with a difference?
Date: 2007-11-28 08:00:00
I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...
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Le Delizie
Date: 2007-11-28 08:00:00
The Le Delizie product line (Profiterol Nero, Profiterol Bianco, Tiramisu)is a masterpiece of traditional Italian confectionery....
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Let’s apply, but how?
Date: 2007-11-28 08:00:00
Since our accession to the EU, all we have been listening to was how much financing is/will be available through tenders. This is also an issue of high priority for...
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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Secrets of developing a brand
Date: 2007-11-28 08:00:00
Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...
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Need for renewal among frankfurter brands
Date: 2007-11-28 08:00:00
Private label products have been increasing their share in the market of frankfurters so far. This however, has lead to brand manufacturers increasing their efforts in the field of innovation....
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Imported wine in one out of six glasses
Date: 2007-11-28 08:00:00
According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...
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The great diet–losers winning
Date: 2007-11-28 08:00:00
Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...
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Spectacle and gifts for the end of the year from Zwack
Date: 2007-11-28 08:00:00
If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...
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