News and articles
Donationcard at the SPAR stores
Date: 2008-12-18 00:00:00
This year in December SPAR and Hungarian Maltese Charity Service issued donation cards, what are available at the retail chain's cash desk. With donation cards in value of HUF 200...
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Holiday cheques are popular between users and service providers
Date: 2008-12-17 00:00:00
This year almost 2 million Hungarians got holiday cheques in value of HUF 40 billion. It were used at more than 11,000 providers. According to a research by University Pécs,...
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Modell and Hoppy toys at Pető Institute
Date: 2008-12-17 00:00:00
120 children in need of developing and 30 conductors participited at Pető Institute's Christmas party on 12th December. Event organiser Inspirations made gingerbread baking for them. From Minimax chanel well...
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Hungarians drik champagne first of all at the year's end
Date: 2008-12-17 00:00:00
According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...
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More Shoppers Continue To Go on-line
Date: 2008-12-17 00:00:00
According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...
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Lidl UK buy British pork
Date: 2008-12-17 00:00:00
Schwarz Group-owned Lidl in the UK plans to switch all of its fresh pork supplies to British by the end of next month, and 40% of its bacon by February....
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ALDI offers compostable bags in Germany
Date: 2008-12-17 00:00:00
The bag features Aldi's Bio organic logo and the claim 'Give a smile to nature!' Discount retailerhas started offering 100% compostable plastic bags made from renewable raw materials in Germany....
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Rewe to open Selgros cash & carry in Russia
Date: 2008-12-17 00:00:00
The first store operates in Kotelniki, around 20 km southeast of Moscow. Further the launch of first Selgros cash & carry store was scheduled for the second quarter of 2008,...
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New market opportunities at GIDA 2009
Date: 2008-12-17 00:00:00
Organized by ITF – Istanbul Trade Fairs Co., the 17th International Food Products and Processing Technologies Exhibition – GIDA 2009 will be held between 28 – 31 October 2009 in...
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Profitable year for Hungarian Agriculture
Date: 2008-12-17 00:00:00
This year the profitability grow by 5-6%, the value is HUF 150-152 billion. The value of agricultural export till September was 4.2 billion euros. Last year it was 4.6 billion...
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(HU) Történelmi mélyponton a GKI – Microsoft üzleti környezeti indexe
Date: 2008-12-17 00:00:00
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Hidden camera
Date: 2008-12-16 08:00:00
In the summer, the Dairy Product Council had begun preparing for demonstrations against multinational chains blamed for the market difficulties which milk producing and processing enterprises are facing. They want...
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New CEO for BAT Hungary
Date: 2008-12-16 08:00:00
A new CEO has been appointed to lead British American Tobacco Hungary. Emil Moskofian (43) will take over the position from David Waterfield. He has been working for BAT for...
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Trendy music from Mood Media
Date: 2008-12-16 08:00:00
Mood Media has been contracted by the lingerie chain Konkurencia to provide music in its 12 stores. Adidas, another client of Mood Media, has held a “retro” promotional campaign in...
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We think differently and we do it differently (Business Days 2008, part 2.)
Date: 2008-12-16 08:00:00
Participants in the “Without taboos” discussion held in the afternoon of the second day had to answer provocative and sometimes disturbing questions. Géza Miklósvári, CEO of FÁÜ-Pepsi Zrt received a...
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Innovations for ageless skin
Date: 2008-12-16 08:00:00
Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number...
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B to B vitamin
Date: 2008-12-16 08:00:00
Though few bar/restaurant owners have been trained in marketing, sometimes they still excel in instinctive marketing communication. Let’s see two examples of successful marketing in the bar/restaurant business. The most...
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Economy in recession, Euro coming
Date: 2008-12-16 08:00:00
According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...
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What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Stores opening
Date: 2008-12-16 08:00:00
Spar, Pomáz Open: 6 November Chain: Spar Store space: 922 m2 SKU: több ezer Spar, Debrecen Open: 13 November Chain: Spar Store space: 777 m2 SKU: több ezer Aldi, Dunaújváros...
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Brazilian CEO for Borsodi
Date: 2008-12-16 08:00:00
Mário Medeiros Nettó from Brazil has been appointed the new CEO of Borsodi Sörgyár Zrt. He graduated at Berkeley University in 1990. His previous position has been sales director of...
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Record number of participants at the Nutrikid Olympics
Date: 2008-12-16 08:00:00
458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...
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Shopping programmed genetically?
Date: 2008-12-16 08:00:00
We asked professor Csányi if our passion for shopping is “programmed” in our genes. In his opinion, the colourful world of stores has an effect on us like coloured glass...
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Hand cream targeted primarily at the 60+ age group
Date: 2008-12-16 08:00:00
According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...
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Restaurant on-line
Date: 2008-12-16 08:00:00
We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Szent Flórián Étterem (Kőszeg) All relevant information is available. The colours are refreshingly...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Vitalade becoming superbrand
Date: 2008-12-16 08:00:00
In recognition of eight years of work, the Vitalade sports drink has been awarded the superbrand 2008 title by an independent jury. Vitalade containing L-carnitine and marketed by Gramex 2000...
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