News and articles
Stores still waiting
Date: 2007-01-31 08:00:00
Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...
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Destination: Romania
Date: 2007-01-31 08:00:00
At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....
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Everything about palinka
Date: 2007-01-31 08:00:00
The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...
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Joint Szentes-Mórakert debut at Fruit Logistica
Date: 2007-01-31 08:00:00
The record attendance at Fruit Logistica reflects the growing popularity of the healthy diet. The largest fruit and vegetable trade fair is to be held between 8.-10. February, this year...
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EUR 38 million market in Austria
Date: 2007-01-31 08:00:00
A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is...
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The brakes are on
Date: 2007-01-31 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. published on 27. December 2006, inflation is rising but balance is starting to improve. Investor confidence and the HUF are both improving...
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Cappy Ice Fruit
Date: 2007-01-31 08:00:00
Two new flavours – peach and muscat – will be added to the Cappy Ice Fruit family of fruit drinks by Coca Cola in March....
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Aldi will not stop before 400
Date: 2007-01-31 08:00:00
According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...
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Fanta: „Even more shapely!”
Date: 2007-01-31 08:00:00
Coca-Cola Hungary will introduce a new, 2 litre size bottle for Fanta in February 2007. The new, non-reusable bottle will be unique, with its attractive shape that is much easier...
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OTC: dominated by pharmacies
Date: 2007-01-31 08:00:00
According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...
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30 years of shopping malls
Date: 2007-01-31 08:00:00
The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...
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Kamra Java
Date: 2007-01-31 08:00:00
Kamra Java: fine pork lard for spreading on bread, in steak, garlic and onion flavours. Recommended consumer price: HUF: 199/150g can....
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23 million collected by Reál in two months
Date: 2007-01-31 08:00:00
This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...
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POS superlative
Date: 2007-01-31 08:00:00
Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...
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Food conscious minority
Date: 2007-01-31 08:00:00
According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...
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Szamos Marcipán
Date: 2007-01-31 08:00:00
A new product from Szamos Marcipán is Mátyás dessert, a marzipan filled with smooth and silky cream and coated with real chocolate. Package size: 20g/piece, 32pcs/tray, placement: in the cash...
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Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00
Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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EMBALLAGE 2006: practical ideas, design, environment
Date: 2007-01-31 08:00:00
The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...
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Men prefer smaller stores
Date: 2007-01-31 08:00:00
According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...
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COTY Hungary
Date: 2007-01-31 08:00:00
The new cosmetics product of COTY Hungary is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent more curve...
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Délhús in merger with PICK
Date: 2007-01-31 08:00:00
Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...
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Successful tableware campaign by SPAR
Date: 2007-01-31 08:00:00
Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...
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Damocles’ sword and in-store marketing
Date: 2007-01-31 08:00:00
Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....
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We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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COTY Hungary in the Esprit
Date: 2007-01-31 08:00:00
New products from COTY Hungary in the Esprit range are: Horizont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...
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