News and articles

HUF 1 400 per year for air fragrances

According to data from GfK Hungária ConsumerScan , nearly half of Hungarian households bought some type of air fragrance in 2006. Regarding household income, those with at least a medium...

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Kylie Minogue Sweet Darling

Sweet Darling emphasises Kylie’s sensual and feminine character. The new perfume is an exciting and oriental composition emanating smooth sensuality....

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Borsodi Sör

Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...

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Austrian pro to lead Wewalka

Christian Koban has become the new managing director of a Wewalka Kft. He has experience of 17 years in the food business of which 3 years have been accumulated in...

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New refrigerated warehouse for Mórakert

A 4550 square meter refrigerated warehouse was opened in Mórahalom, during the shareholders’ meeting of Mórakert, held in May. The Post Harvest Centrum allows processing of vegetables and fruits using...

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The world of rose wines

This category carries certain difficulties either for the producers or for the consumers. To produce a good rosé is one among the more difficult technical challenge for the oenologists. The...

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Channel and chain specific domestic trade marketing

According to research and analysis by Nielsen, price discounts are not sufficient by themselves to promote sales. Discounts also need to be advertised inside and outside the stores. The ScanTrack...

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Meat products pulling prices up

Consumer prices rose by 0,4 per cent in June 2007 and were 8,6 per cent up compared to June 2006. Prices were on average 8,6 per cent higher in the...

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DUNI

We recommend our new product line primarily for catering businesses and party services for weddings, receptions, garden parties, or daily table service....

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Beck’s

We could have made concessions in brewing our beer, but we have not. Beck’s. Loyal to the recipe of Heinrich Beck for over 125 years. Agency: Akció-Nxs Reklámügynökség Customer: Borsodi...

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Sticking to beauty care

Attila Ireghy has become the new sales director of Helia-D Kft. He had worked for L’Oréal Magyrország Kft for 13 years where he had participated in the complete restructuring of...

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LLP growing

Revenues of LLP group increased by 12 per cent to EUR 7,7 million last year. Infor FMS SunSystems remained the largest division within the group, accounting for 56 per cent...

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Wine producing regions reborn

There are some wine regions in Hungary having worked out their regulatory system and marketing plan at regional level. Besides Eger and Tokaj the best and most recent exapmles are...

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International perspective

According to data compiled by Nielsen for 69 countries, including Hungary, retail sales of body care products grew by 5 per cent world-wide last year. One of the reasons for...

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Russian poultry, Italian lamb

Agricultural Business Research Institute (AKI) monitors and regularly publishes trends in the world market of meat and poultry. The Market Price Information System of KSH and AKI can provide useful...

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Fanta World

We regularly bring you flavours from all over the world with the help of Fanta. The well-known Fanta brings playfulness into the everyday lives of consumers and its new flavours...

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First cock a doodle-doo by the Master Good cock

The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...

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Stores opening

Spar, Kiskunfélegyháza Open: 28 June 2007 Chain: Spar Store space: 1211 m2 SKU: – Spar, Szántód Open: 2 August 2007 Chain: Spar Store space: 902 m2 SKU: – Tesco, Karcag...

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Farmers may become shareholders in Sio-Eckes

Sió-Eckes Kft. has sold over 40 million litres of fruit juice, nectar and fruit drink in the first six months of the year, which is 4 per cent more than...

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Spitzer wine boom in Hungary, bubbles go up again

A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...

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Everything the mouth needs

Ever more innovative POS solutions and promotions are used by manufacturers to expand the mouth care category. Adequate impulse is very important in this category, as Hungarian consumers buy toothpaste...

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External balance improving as well

According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....

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Celine Dion Paris Nights

Celine Dion Paris Nights invites us for an imaginary trip to the glamorous and romantic Paris nightlife...

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From micro wave back to the oven again

Convenience products made without preservatives and exported by Master Good which allow housewives to prepare a delicious lunch or dinner in minutes, practically without any effort, are not too well...

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Continuous administration with difficulties

The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...

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CCHBC to invest in Russian plant

Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports.  The soft drinks company was cited in Vedomosti newspaper as...

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Baltika prepares share buyback programme

The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said .   The Russian brewer, which is majority controlled by Carlsberg and...

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New haircare program from Procter&Gamble

Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...

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From the end of September Friesland produces in Debrecen

Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...

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HUF 13.5 million penalties in case of guar gum

Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...

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