News and articles

Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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Water enriched with oxygen from Szentkirályi

Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...

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Organized charity in IKEA

IKEA give after all November 4. and December 24. plush sold animal figure – independent from its price – 1 Euro for organisms UNICEF and Save the children. IKEA altogether...

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Putting us in the mood

Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...

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Fewer but more modern mills

Hungary is part of the corn belt of Europe. Annual production is between 13-16 million tonnes. An increasing proportion of production is warehoused and exported. As an result of the...

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Product info from the net

According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...

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Hunnium 895’

A premium quality 100 % fruit distillate. The Hunnium product line illustrates the most important events of the conquest, with reference to tradition....

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Happy and disgruntled

How satisfied are Hungarians? What makes them happy? These questions have been answered by Krzysztof Zagorski, general director of the Warsaw Public Opinion Research Institute. He was the only presenter...

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Tea filters in the convoy

Sara Lee Hungary Zrt has donated nearly 215,000 tea filters to the II. Convoy of Donations organised by the Food Bank. The total value of tea and coffee donated by...

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New sales director for Interfruct

Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...

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TV partner for brand building

Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...

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Fragmented baking industry in weak bargaining position

The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...

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(HU) Növekedési források az új piaci helyzetben

Sorry, this entry is only available in HU....

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Chio Crackings

The market leader among excellent quality salty snacks Chio, is introducing a new innovative product under the brand name Crackings which is a ham shaped cracker with a surprisingly ham-like...

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BioFach: Hungarian visitors in top 10

Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...

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Prophecies and facts in Tapolca (part 2.)

We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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Canning industry in need of imports

According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...

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Dolce vita in stores as well

Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...

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Imre Herceg Kékfrankos & Imre Zenit – Müller Thurgau

A young wine of 2007 from the Mátra wine region....

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Sugar can be used by winemaking

The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...

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5 Candidates for the „Wine-grower of the Year” award

The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...

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Eight Hungarian firms among 500 fastest growing IT companies

Eight Hungarian firms are among the 500 most rapidly developing IT businesses in Europe, the Middle East and Africa, according to the latest list compiled by Deloitte. The UK has...

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Values of Szekszard: Wine and cars

The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...

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SOLE promotion with Mediterranean awards

Last days ended the promotion game „Taste the word of cheeses” by SOLE-MIZO. The activity focused on number 3, costumers could taste the cheeses on three weekends in 20 Tesco...

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Poster companies in strategic association

In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám,  ESMA-QIB, Mahir City Poster and...

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Coca-Cola Caravan in 23 Hungarian Cities

The Christmas-cities, build on the destinations, wait the public with family programs, gifts and the Christmas-song of Lola. This year is a 8. event of Coca-Cola Caravan. This time two...

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Tail tender at Douwe Egberts to end

Tails from whole Hungary were sent to the 3in1 KID tail tender of Sara Lee Hungary. KID ambassadors help children to think and talk about growing up and being an...

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Torley Won 3 Medals on the International Sparkling Wines Competition

Torley got 1 gold and 2 silver medals on the Effervescents du Monde. The 5th annual qualitative competition for the Best Sparkling Wines in the World takes place on 15...

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