Biggest hypermarket paid 10.7 billion HUF as crisis tax

Biggest hypermarket paid 10.7 billion HUF as crisis tax

Tesco's new CEO complains that the strict government action was not preceded by consultation. “We are not only the biggest sellers, but we are the largest buyers in Hungary, and...

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Community shopping sites: everybody wins

The secret of the popularity of community shopping systems lies in the win-win-win model ensuring that all actors involved in the business will win. The first community shopping sites appeared...

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Sárvár can be the country's 14th health resort

If Sárvár will be officially declared as a health resort, it can induce up to 25-30 billion investment. In the country there are only 13 settlements, that has qualified health...

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CSR planning in Hungary

Although in core business practice most leaders are aware of the fact that information needs to be acquired from a wide range of sources, decision makers in corporate enterprises seem...

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Unilever walks against famine

Unilever’s partnership with WFP entered a new phase in 2011, under the flag Project Laser Beam (PLB). It is a unique 5-year public-private partnership that aims to eradicate child malnutrition,...

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Moet Hennessy starts a new venture in China: sparkling wine

French luxury giant LVMH Moet Hennessy Louis Vuitton embarks on a new venture in China — produce and sell high-end sparkling wine under its Chandon label. Moet Hennessy, the wine...

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Amnis bistro

At the right place with the right concept – the owners of Amnis bistro in Széphalom Street, Budapest offer fair, quality catering for a relatively wide spectrum of guests. Amnis...

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Amnis bistro

At the right place with the right concept – the owners of Amnis bistro in Széphalom Street, Budapest offer fair, quality catering for a relatively wide spectrum of guests. Amnis...

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Esszencia Restaurant and Wine Bar

Hotel Silver Resort checked the latest fine dining trends, looked for a chef with excellent references and asked a good journalist to introduce the concept. Result: the hotel reopened their...

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Esszencia Restaurant and Wine Bar

Hotel Silver Resort checked the latest fine dining trends, looked for a chef with excellent references and asked a good journalist to introduce the concept. Result: the hotel reopened their...

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Moha Café and Cultural Space

An art gallery moved to a new place and a couple of young entrepreneurs were given a chance for putting their ideas of having a good time into practice. Moha...

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Moha Café and Cultural Space

An art gallery moved to a new place and a couple of young entrepreneurs were given a chance for putting their ideas of having a good time into practice. Moha...

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Drink Island

Pálinka is fashionable these days and more pálinka is sold in bars and pubs than whisky, but the owner of Drink Island Buffet and Whisky Bar based his concept on...

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Drink Island

Pálinka is fashionable these days and more pálinka is sold in bars and pubs than whisky, but the owner of Drink Island Buffet and Whisky Bar based his concept on...

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Baldaszti’s

Baldaszti’s is situated 100 metres from the Buda end of Chain Bridge and offers customers a 3 in 1 treat: bistro, café and deli operate under the same name. The...

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Baldaszti’s

Baldaszti’s is situated 100 metres from the Buda end of Chain Bridge and offers customers a 3 in 1 treat: bistro, café and deli operate under the same name. The...

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KAISER GRILL PARTY

‘Kaiser Grilly Party’ collecets delicious new grill sausages from Kaiser, in five flavours: piquant, garlic, spicy, curry and Bavarian....

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Rama Gold

The new premium product in the Rama family, Rama Gold is the creamiest and most delicious member of the portfolio....

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Vöslauer

Austria’s number 1 mineral water is now available in 1-litre PET bottle version and in a 4×1-litre package in shrink foil....

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NÖM ice coffees

Delicious milk drinks in different coffee flavours, made from fresh milk and arabica coffee and pasteurised on high temperature....

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New Joya Fresh

New Joya Fresh is unique among soy drinks because it is not made with UHT technology, so it is fresh and tastes creamier and more special....

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Magnum Mini

Magnum Mini contains 6 versions in two flavours: 3 Magnum Mini Double Chocolate and 3 Magnum Mini Double Caramel....

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Braník

Braník is the latest brand from Borsodi Brewery, named after a district in Prague....

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Firsthand retail trends

Trade Marketing Club’s last meeting was held on 21 April 2011 in the BKIK building, where participants discussed the latest retail trends. Zsuzsanna Hermann, one of the club’s founders welcomed...

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It is our actions and not our words that define who we are

In past decades the majority of companies turned to market researchers if they wanted to understand their customers better. Most of these market researchers surveyed the market with questionnaires and...

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Syoss – the megabrand

Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period,...

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SuperShop – 1 million reasons for shopping!

In the 6 April-5 May 2010 period SuperShop started an activity with the involvement of all their partners. They targeted 1.85 million card holders and 80,000 potential new ones, with...

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Fanta – Become a member of the Fanta Team!

McCann Erickson and Lauritzen Marketing implemented a programme that targeted teenagers and made use of social media. Teenagers had a chance to learn the Fanta Dance and footages of this...

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Vénusz – A bit of love with every course of the meal

Bunge Zrt. commissioned Rafinanz Service with achieving the goal: Lidl enlisting Vénusz cooking oil. Lidl’s face Gianni was the perfect choice for the task and the SMS prize game was...

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Stagnating sales in retail units

Retail turnover did not change from January last year, but compared with the previous month sales augmented by 0.7 percent in January 2011. Domestic retail network and mail order companies...

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