News and articles
Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00
Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...
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Hungarian POP contest
Date: 2010-05-20 08:00:00
POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...
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Forest helps protecting birds
Date: 2010-05-20 08:00:00
Forest-Papír Kft. and the bird hospital in Hortobágy organise a prize game – with Kiskokas napkins and Selfness Ecoring handkerchiefs – to call attention to the beauties of nature and...
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dm changes the design of its shop windows
Date: 2010-05-20 08:00:00
dm Kft. will refurbish the shop windows of 32 stores by September and in 5 years time all of their units will look different. The idea for the new façade...
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We are having a McBreakfast
Date: 2010-05-20 08:00:00
According to the McBreakfast Quick Report, more than 800,000 Hungarians start the day with an empty stomach. More than 1.5 million people have breakfast in some café or snack bar...
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Treasure hunt
Date: 2010-05-20 08:00:00
Super premium category and special beers are of moderate importance in domestic retail, but in HoReCa they are more and more present. In the past 2-3 years, a wide selection...
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Firsthand market research
Date: 2010-05-20 08:00:00
Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year...
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Food prices stepped on the brake
Date: 2010-05-20 08:00:00
In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...
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Ice cream experiences from branded products
Date: 2010-05-20 08:00:00
It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...
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Private life made public
Date: 2010-05-20 08:00:00
While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...
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Another environmentally conscious step from Mars
Date: 2010-05-20 08:00:00
Mars Incorporated’s pet food manufacturing company was the first to announce that by 2020 they will only be using fish from sustainable sources for pet food production. At the end...
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Smile Magic Lifestyle Days programmes commenced
Date: 2010-05-20 08:00:00
On 17 April a series of programmes started, with the goal of raising awareness of a healthy lifestyle. Organised by Mosoly Alapítvány, Tesco and Procter&Gamble, the programme will travel to...
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Hungry Americans
Date: 2010-05-20 08:00:00
Even bad publicity is publicity – goes the proverb. KFC’s Double Down sandwich is simply called ‘heart attack’ by some – instead of a bun it is made with two...
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Improving toilet room hygiene
Date: 2010-05-20 08:00:00
The quality level of toilets in hotels and restaurants often falls below the standard guests expect. Erika Sárközi, a junior product and market manager with SCA Hygiene Products Kft. agrees...
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Members of the food chain are more disciplined year by year
Date: 2010-05-20 08:00:00
In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....
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Industrial prices decreased
Date: 2010-05-20 08:00:00
lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...
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Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00
Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00
Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...
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METRO focuses on private labels
Date: 2010-05-20 08:00:00
From 15 April, METRO Hungary will carry out a 2-week campaign that focuses on their six private label products (Aro, Fine Food, Horeca Select, H-Line, Rioba, Sigma), offering several hundred...
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Be happy if they complain!
Date: 2010-05-20 08:00:00
The average Hungarian guest is not hard to please, very often they would tolerate anything even if their problem could be solved easily. Who is the loser in cases like...
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Consumer trust
Date: 2010-05-20 08:00:00
Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...
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Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00
In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00
FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....
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POS Media helps with advertising surface
Date: 2010-05-20 08:00:00
In 2010, POS Media Hungary will support PCOS Szívügy Foundation with advertising surface that is worth HUF 8 million. The foundation helps those (about 10 percent of Hungarian women) who...
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Data speak
Date: 2010-05-20 08:00:00
Three years ago the marketing department of the University of Mississippi surveyed customers’ level of satisfaction with bars and restaurants. Nearly 47 percent of guest said they never complained about...
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Fanta Bongo
Date: 2010-05-20 08:00:00
This time the new, limited edition was inspired by South Africa....
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