News and articles
Milli Mia Piruet
Date: 2009-07-01 08:00:00
Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...
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New handlebar advertisements in Interspar stores
Date: 2009-07-01 08:00:00
A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...
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„Thirsty for a prize?”
Date: 2009-07-01 08:00:00
A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...
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SIÓ-Eckes and Bomba! breaking up
Date: 2009-07-01 08:00:00
SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...
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Food industry holding its ground
Date: 2009-07-01 08:00:00
Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...
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Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00
Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...
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A cup for bartenders
Date: 2009-07-01 08:00:00
Hungarian bartenders competed in the „Bacardi-Martini Open Cup” held for the 11th time on 25-26. May. There were 22 competitors in the classic category and 15 in flair. Zsolt Horváth...
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New company operating the Nyiregyháza mall
Date: 2009-07-01 08:00:00
Operation of the Nyíregyháza mall was taken over by SES Spar European Shopping Centers in April 2009. KORZO is the largest mall in the county with a floor space of...
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Hellish pace
Date: 2009-07-01 08:00:00
Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...
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Irish fed up with excesses produced by Celtic tiger
Date: 2009-07-01 08:00:00
According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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Code or law?
Date: 2009-07-01 08:00:00
The Food Product Code should have come into effect on 1. July. However, an enquiry has been launched by the Competition Office upon suspicion of the Code being contradictory to...
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Summer innovations by Gösser
Date: 2009-07-01 08:00:00
A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...
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A rain of awards for Soproni
Date: 2009-07-01 08:00:00
Soproni, Soproni Szűz, Soproni Fekete Démon and Soproni Kinizsi received gold medals while Soproni 1895 received a grand gold medal at the Monde Selection competition on 1. June. Soproni Szűz...
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Women’s hygiene market stable at over HUF 13 billion
Date: 2009-07-01 08:00:00
Sales of women’s hygiene products exceeded HUF 13.5 billion in the May 2008-April 2009 period. Sales have remained stable. Pantyliners are the biggest segment in the category, accounting for 48...
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Durex Play O
Date: 2009-07-01 08:00:00
The unique ingredients of the water based gel provide an even more intense experience for ladies....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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Parliament accepted food product line laws
Date: 2009-07-01 00:15:00
On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...
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Hungarians spends 80 billion HUF on cheese
Date: 2009-07-01 00:12:00
According to Nielsen market research company; cheese is the food which has one of the biggest turnover. The retail sales of cheese are stable and, exceeds 80 billion HUF per...
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Drought and storm – the prospects of Hungarian wheat
Date: 2009-07-01 00:10:00
Because of the drought, harvest began before the traditional date this year, especially in the southern counties. Rainy weather has no crop increasing impact, in some places it can cause...
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Just a small increase in traffic before VAT increase
Date: 2009-07-01 00:09:00
Compared with the usual, small or no increase had been measured in traffic in the stores before the VAT increase of 1 July. According to Hackl Mónika Tesco's head of...
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Stable Fruit Consumption
Date: 2009-07-01 00:05:00
According to the Central Statistical Office; in 2007, food consumption per person was 194 kg, which is one of the lowest value of the decade. Fourteen percent was spent on...
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Tesco – Irish suppliers to worry
Date: 2009-07-01 00:04:00
Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...
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Tortellini Ltd. blocked due to contamination
Date: 2009-07-01 00:03:00
Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...
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Firms do not save on training
Date: 2009-07-01 00:02:00
Four-fifths part of the companies did not reducted the expenditure on education in the past half year, despite the financial difficulties – reveals the survey of British Institute of Directors....
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Tesco and Fortis UK to form new partnership
Date: 2009-07-01 00:01:00
Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...
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Lapsing vegetables and fruits standards in the European Union
Date: 2009-06-30 00:28:33
From the 1st of July, despite protests of the big producers, the community level marketing standards for 26 different vegetables and fruits will be terminated. The EU regulated since the...
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Stagnant economy and rising unemployment
Date: 2009-06-30 00:25:57
According to Ecostat and Világgazdaság the economy stagnated in June. According to the datas of Central Statistical Office, the unemployment rate increased to 9.9 percent. The economy is still in...
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The McCafé chain remains the market leader in Hungary
Date: 2009-06-30 00:21:40
The McCafé chain increased its turnover by 24.5 per cent in 2008, and maintained its market-leading position on the a domestic café market. 2.6 million guests were served in the...
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Seven-hour technical break at Tesco stores
Date: 2009-06-30 00:17:59
Because of the VAT change a technical transition will be required in the 24 hours open hypermarkets of Tesco. The stores will be closed between 23 pm on the 30th...
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