News and articles
New Hungarian products in Tesco stores
Date: 2010-04-27 08:00:00
From the middle of March, 49 new Hungarian products are available in Tesco stores in Debrecen, Kazincbarcika, Mátészalka, Miskolc, Nyíregyháza, Ózd and Hajdúszoboszló. These products (including specialties like organic milk...
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Food summit in London
Date: 2010-04-27 08:00:00
Leaders of the world’s food market will participate in a global conference between 23 and 25 June in London. ‘The Consumer Goods Forum’ – formerly CIES and ECR Europe –...
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Insects are afraid, but not of the crisis
Date: 2010-04-27 08:00:00
Despite the recession the insecticide and insect repellent category remained stable. People are increasingly afraid of dangerous mosquitos and ticks. The latter have not been killed by the local authorities...
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DIY sour candy
Date: 2010-04-27 08:00:00
With Sour Candy Factory we can now make the best sour candy whenever we want at home. Just like in the case of great scientific discoveries, you can try as...
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Tamas Bereznay's new book
Date: 2010-04-27 08:00:00
Tamás Bereznay is a popular, young and modern chef who respects traditions – this is his second book....
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Veet Suprem’Essence
Date: 2010-04-27 08:00:00
Veet Suprem’Essence formula contains essential oils and silk rose scent, so that your leg remains hydrated and smoothly perfumed after hair removal....
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Premium Italian mineral waters at Kékkúti
Date: 2010-04-27 08:00:00
Market leader Kékkúti Ásványvíz Zrt. expanded its product portfolio in January 2010, starting the distribution of S.Pellegrino (carbonated) and Acqua Panna (still) natural mineral waters. Italian waters are served in...
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Hungarian innovations director at Eckes-Granini Group
Date: 2010-04-27 08:00:00
As of 1 May 2010, Katalin Zarándy will be filling the position of innovations director at Eckes-Granini Group’s headquarters in Nieder-Olm in Germany. She has worked for the company since...
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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
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Manufacturer brands are robust among insecticides
Date: 2010-04-27 08:00:00
The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...
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Decorative barcode
Date: 2010-04-27 08:00:00
New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...
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Magnum Mini 6 multipack
Date: 2010-04-27 08:00:00
With Magnum Mini 6 multipack, consumers can now treat themselves to an ice cream at home – from this year in almond and strawberry flavours too....
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Mood Media and Lapker signs agreement
Date: 2010-04-27 08:00:00
After several years of negotiations, Mood Media and Lapker agreed to use all elements of scent marketing in Lapker Zrt.’s latest concept, a prototype convenience store that serves the needs...
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Gold and silver medals won in Paris!
Date: 2010-04-27 08:00:00
At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...
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Miskolci Árucsarnok was modernised
Date: 2010-04-27 08:00:00
Coop’s most profitable store is Miskolci Árucsarnok, which had been completely modernised after 15 years before it reopened on 29 March. Gates had to be opened 30 minutes earlier than...
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Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
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No more wasting money
Date: 2010-04-27 08:00:00
GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...
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Orbit Wild Strawberry Bag
Date: 2010-04-27 08:00:00
From Hungary’s most popular chewing gums strawberry-flavoured Orbit Wild Strawberry is now also available in sachets....
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New managing director at Danone Kft.
Date: 2010-04-27 08:00:00
From 16 March 2010, Paolo Maria Tafuri (49) is the new managing diector of Danone Kft. He joined Italaquae – Danone’s mineral water manufacturer in Italy – in 1989 and...
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Desire materialised – Guru from Pöttyös
Date: 2010-04-27 08:00:00
This spring Pöttyös introduces its new dessert Guru, which simply seduces us to have a snack. Guru is a unique product, a real treat that combines cream caramel and crunchy...
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The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
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‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
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Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
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ProX probiotic yoghurt
Date: 2010-04-27 08:00:00
New products of the successful ProX probiotic yoghurt drink family in cups, for a healthy diet....
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“The most successful promotion of the year” competition has finished
Date: 2010-04-27 00:06:34
At the annual contest of the Trade Magazin the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title....
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Festival of Balaton wines in Budapest
Date: 2010-04-27 00:04:46
More than one hundred wine specialties and concerts are waiting the audience of the second Lake Balaton Wine Festival, on the first weekend of May in Budapest. The goal of...
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Farm Goods shop in the capital
Date: 2010-04-27 00:02:00
Great interest surrounded the Farm Goods shop opened in February at the Havana estate. The owners of the company purchasing food directly from the producers of rural areas are planning...
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The Sunday opening hours of shops may be limited in the autumn
Date: 2010-04-27 00:01:00
The law to restrict the opening hours of shops on Sunday may be modified in the autumn – said Harrach Péter, representative of the Fidesz-KDNP in the Monday issue of...
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The market of frozen goods to transform
Date: 2010-04-27 00:00:50
Ambiguous picture emerges in the domestic market of frozen foods. Some manufacturers, distributors are optimistic, saying the sky is the limit in the dynamically developing sector. Others, however, are more...
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Housing program from Tesco
Date: 2010-04-27 00:00:45
The Tesco, beside food and other retailing, banking insurance and travel services, would start retail property development with the construction of four estates. Tesco plans to create four estates in...
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