Company and Personal News
Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00
Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...
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Season of seasons
Date: 2007-01-31 08:00:00
According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...
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Something has begun
Date: 2007-01-31 08:00:00
More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...
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Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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Délhús in merger with PICK
Date: 2007-01-31 08:00:00
Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...
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Modern store types dominate
Date: 2007-01-31 08:00:00
The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...
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Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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Szentkirályi past the exams
Date: 2007-01-31 08:00:00
Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...
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Escape to victory
Date: 2007-01-31 08:00:00
Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....
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Strategy based on three pillars
Date: 2007-01-31 08:00:00
Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...
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Butter cream as seen by IMIGe
Date: 2007-01-31 08:00:00
A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Agrana expanding in Bulgaria
Date: 2007-01-31 08:00:00
The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...
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The market has expanded both in terms of value and volume
Date: 2007-01-31 08:00:00
Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...
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Higher customer requirements
Date: 2007-01-31 08:00:00
Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...
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IFE and Foodapest to fuse
Date: 2007-01-31 08:00:00
According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...
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Mihály Hardy is the opinion leader at Tesco’s
Date: 2007-01-31 08:00:00
With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...
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Small tigers
Date: 2007-01-31 08:00:00
“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...
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Teas are not all black nowadays
Date: 2007-01-31 08:00:00
The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...
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Flood of imports from the EU
Date: 2007-01-31 08:00:00
According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...
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SPAR at the exhibition
Date: 2007-01-31 08:00:00
SPAR Magyarország Kft. appeared at the Foodapest exhibition with 700 private label products and the meats and meat products manufactured in its own processing plant. Participation at the exhibition was...
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Market-oriented approach at the Post Office
Date: 2007-01-31 08:00:00
With twenty years of sales and management experience behind him, István Justin has assumed responsibility for leading the Mail division of the Hungarian Post Office, which generates annual revenues of...
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Challenges and answers in the dairy market
Date: 2007-01-31 08:00:00
A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...
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Tablets subject to strict scrutiny
Date: 2007-01-31 08:00:00
A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...
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Destination: Romania
Date: 2007-01-31 08:00:00
At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....
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Expectations: creativity and modernisation
Date: 2007-01-31 08:00:00
György Földesi has become sales manager of Sole-MiZo Zrt. with 15 years of experience in the business behind him. The position in the dairy products company with domestic revenues over...
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Törley a millionaire in Estonia
Date: 2007-01-31 08:00:00
Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...
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Stores still waiting
Date: 2007-01-31 08:00:00
Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...
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