Company and Personal News

Guilds for a common objective

An agreement on co-operation has been signed by the representatives of Pannon Bormíves Céh Egyesület and Pálinka Céh Egyesület at the St. Martin’s day celebrations held in Pannonhalma. Both NGO-s...

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Bomba at Sió-Eckes

Sió-Eckes Kft and Büki Üdítő Kft, the manufacturer of Bomba! energy drink have entered into strategic co-operation. In January 2008, Sió-Eckes Kft. is to become the exclusive domestic distributor of...

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Market of detergents above HUF 20 billion

Retail sales of household detergents show continuous increase and have exceeded HUF 20 billion. Overall growth amounted to 4 per cent in the November 2006–October 2007 period. Sales of washing...

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Prettier METRO

METRO changed its market strategy two years ago and has remodelled half of its stores since then. The result is spectacular. METRO Cash & Carry focused on remodelling 4 existing...

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Frost makes apple expensive

The average price of agricultural produce was up by 34,4 per cent in October compared to the same period in 2006. According to KSH data, the average price of plant...

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24 million for 12 foundations

A total of HUF 24 million has been donated by Reál Hungária Élelmiszer Zrt. in 2007 for 12 children’s foundations. Regional member companies have been free to decide which foundations...

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Billboard companies joining forces

A strategic alliance has been formed by six advertising companies at the end of November. The companies which provide outdoor advertising services intend to co-ordinate their efforts in serving clients....

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Scented and no stains

The market of detergents shows continuous growth and innovation. Drugstores are still the places where most consumers go when looking for innovations. Consumers have less time to spend cleaning things...

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Active year for Reál

Many Reál stores were opened in Budapest last year, including the first Prémium Reál Élelmiszer supermarket in Lurdy ház, but the number of stores outside the Budapest region also increased....

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Food production in decline

Industrial production was up by 5,9 per cent in October 2007 compared to the same month in 2006. According to KSH data, the volume of production was 8,6 per cent...

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Grand Prix for dm

dm drogerie markt received a Hungarian Trade Grand Prix from VOSZ on the European Day of Commerce....

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Zwack awards for suppliers

Zwack Kecskeméti Pálinka Manufaktúra held a partner meeting for over 30 fruit producers on 14. December. Guests took a one and a half hour palinka tour....

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Extraordinary snapshot – domestic food industry in 2007

The well known and grave problems of the Hungarian food industry continued to exist in 2007 and no major positive breakthrough took place. Domestic purchasing power is in decline, while...

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Constantly high SPAR standards

Private label products in the premium category, many new stores and the quality Hungarian poultry trademark are all things acquired by SPAR in 2007. – The decrease in real incomes...

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A European bronze for Belgium in discount stores

There are only 8,000 food stores in Belgium which has a population equal in size to that of Hungary, where we have over 20,000. According to a Nielsen survey, even...

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Looking for a way out

Open and constructive discussion took place at the roundtable conference organised by the Milk Product Council and SOLE-MiZo. The 75 participants were trying to work out the best conditions for...

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If Milli, then it’s Debrecen

The new curd production plant of Friesland Hungária zRt. was opened on 22 November. The EUR 2 billion investment is part of their regional strategy to consolidate their activities in...

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Has been better – will be better?

Regarding last year, everybody agrees that it has been a difficult period and it’s far from being over. As a result of austerity measures, purchasing power and sales dropped, while...

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„Tour de Tesco” continuing

The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...

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Bitter-sweet Belgian praline

The Belgian GDP is USD 38,000 and economic growth is 3-5 per cent, but they have their problems too. Theoretically, the Walloons and the Flemish should live together in harmony....

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Not enough POS accept cards

According to a survey conducted for MasterCard®, significant changes have taken place in the way we use debit cards, in the last five years. While only 31 per cent of...

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New HR director for SIÓ-ECKES

Marianna Bartos was appointed the new HR director of SIÓ-ECKES Kft. on 1. January. Previously, she had worked for Johnson&Johnson Kft. and has 15 years experience in the FMCG sector....

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Difficult year behind and ahead of us

Last year was a difficult one as a result of austerity measures and decreasing purchasing power. Though exact figures are not available yet, the end of the year shopping frenzy...

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Brands coming to life in stores

Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...

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About 2007 and 2008

In recent year, our prime ministers have picked up the habit of addressing the public in “State of the Union-style” about the year. This reminds me of the joke: “This...

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Beer at higher level

The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...

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LLP in the elite club of Microsoft

LLP has become a member of President’s Club, a the circle made up of the best Microsoft partners. These companies represent the top five per cent of Microsoft partners in...

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Two giants battle in Hungary as well

Two giants and gigantic competition. The battlefield is Europe and to some extent, the whole world. Aldi is present in ten countries in Europe, but it also has stores in...

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Superior entertainment

Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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