News and articles
2012 Shopper Engagement Study – part 1
Date: 2012-08-27 00:20:56
Recession, unemployment and frequently changing economic conditions force the majority of FMCG buyers in the USA to economise. When it comes to making shopping decisions, 76 percent have been measured...
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Trade Marketing Klub: The scent of success
Date: 2012-08-27 00:16:10
Trade Marketing Club invited a special guest to its summer opening party, held on the beautiful terrace of Buda Sport Hotel: perfumer Zsolt Zólyomi, who earned his degree at the...
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Another school year starts: discount stores and the internet are the primary source
Date: 2012-08-27 00:12:50
According to the latest report of AdvertisingAge (USA), a survey by the National Retail Federation found that American households with children in the 3-18 age group plan to spend 14...
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Shopping experience and utilising digital tools in retail
Date: 2012-08-27 00:00:44
Market research company CompTIA recently published a study, according to which every third retailer in North America uses some kind of digital tool in-store and another 22 percent plans to...
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HAPPY TEA product family
Date: 2012-08-26 22:38:37
New, fruit flavoured tea range to enjoy....
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Selyemsonka ham family: dried prune version
Date: 2012-08-26 22:24:23
The popular Selyemsonka ham family welcomes a new member, the dried prune version....
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New SoftMix product line
Date: 2012-08-26 22:19:49
The new SoftMix product line is top quality dry dog food that contains 15-percent of soft bits....
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Joya 1 litre soy drink with calcium
Date: 2012-08-26 22:16:12
A soy drink with calcium that gives you strength: calcium is of essential importance for the human body....
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Joya soy drinks 1 litre
Date: 2012-08-26 22:12:41
The irresistible vanilla drink also sports a new packaging: it is tender and smooth, it can be consumed in itself instead of milk or with iced coffee, shakes and milk-based...
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1-litre Joya soy drinks
Date: 2012-08-26 22:08:06
From this autumn 1-litre Joya soy drinks are softer, silkier and creamier, thanks to advanced production technology; available in a new packaging....
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Szintézis is 25 years old: from DOS to cloud storage
Date: 2012-08-26 21:53:30
Győr-based Szintézis Information Technology Zrt. was founded 25 years ago and its profile includes retail systems, outsourcing and system integration. 20 years ago they established Szintézis Romania – the company...
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Praktiker is testing a new store format
Date: 2012-08-26 21:50:39
Nobody could escape the effects of the continuing economic recession. The DIY channel has also been suffering: sales have dropped and the number of buyers has decreased since 2009. On...
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Supplying restaurants at the highest level
Date: 2012-08-26 21:46:55
Matusz-Vad Zrt. serves its growing number of Horeca partners with top quality products, innovations, a sales team and its own logistics system. The company was founded in 1994 and opened...
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Sales growth with Eu.promotions
Date: 2012-08-26 21:44:03
The Milan-seated parent company of Budapest-based Eu.promotions Central Europe Kft. started implementing loyalty programmes, special promotions and charity programmes six years ago. Today they are active in 17 European countries...
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If it is salad, it has to be eisberg!
Date: 2012-08-26 21:40:56
Slowly but steadily Hungarians’ taste is changing and kitchen ready salads can be found in shoppers’ baskets more often. Frisée, rucola or radicchio taste special and at the same time...
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Coop: also a good neighbour when it comes to financial services
Date: 2012-08-26 21:37:24
Early June the COOP Group and GRÁNIT Bank signed a strategic cooperation agreement, creating the framework for providing shoppers with financial services in 3,000 COOP retail units. Dr István Rédei,...
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Ostorosbor Winery addresses young people with wines that give value for money
Date: 2012-08-26 21:31:14
Péter Kiss, chief winemaker of Ostorosbor told us that the company’s main goal is to make wines with an excellent price-value ratio – top quality wines at affordable prices. The...
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Touching the essence of things…
Date: 2012-08-26 21:27:10
After seeing, touching is the second most important sensory experience that influences shoppers. If a product is attractive visually but it does not feel good to touch it, it will...
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The art of decision making: in defence of prejudices
Date: 2012-08-26 21:23:22
Humankind has been giving the right answer to the questions and challenges posed by its environment. It made the right decisions and did the right things – as fast as...
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Paper solutions dominate in the Hungarian packaging industry
Date: 2012-08-26 21:19:00
In the last 10 years the world’s corrugated cardboard production increased by about 50 percent: in Asia by 134 percent and in Europe by 28 percent; in North America production...
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Fewer ready packaging but more packaging material entries at this year’s Hungaropack
Date: 2012-08-26 21:15:22
In 2012 the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised the 29th Hungaropack Hungarian Packaging Competition. There were 53 entries from 31 companies, from which 47 were consumer...
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Sága Classic and Smoked breast ham
Date: 2012-08-26 12:28:08
Sága Classic and Smoked breast ham products return in new packaging....
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Pur 3xAction Lemon
Date: 2012-08-25 22:43:22
The experts at Henkel raised the active agent level in the Lemon version of Pur 3x Action, making it more effective in removing stubborn stains and burnt on food....
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WELL Relax Drink
Date: 2012-08-25 22:41:13
WELL Relax Drink is a completely new product in Hungary, a premium representative of functional soft drinks in the ‘RELAX DRINK’ category....
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(HU) A csomagolóanyag is biztonsági tényező
Date: 2012-08-25 22:02:36
Sorry, this entry is only available in HU....
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Positive trends in terms of both value and volume
Date: 2012-08-25 10:30:00
General food stores’ revenue from pet food is more than HUF 40 billion a year. According to the Nielsen Retail Index, dog food (annual market: HUF 25 billion) value sales...
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Good old flavours and new packaging solutions on the butter market
Date: 2012-08-25 10:14:03
Yes, it is true that economic recession drew the development of many categories to a halt, but butter’s popularity does not seem to fade. Why? Because of its healthy image...
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Customers’ desire: flexible promotions
Date: 2012-08-25 00:06:04
A study by Acosta Sales & Marketing (USA) tried to find out how retailers and manufacturers can generate long-term demand for goods. They found that the poorest and the richest...
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Analysts: retail sales will not decline further
Date: 2012-08-24 14:00:21
The analysts of the TakarékBank and the ING do not expect a further decline in retail sales for the remainder of the year. They consider that the sector's performance can...
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