Company and Personal News
Gummy candies added to the nimm2 product group
Date: 2009-09-27 08:00:00
Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...
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Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00
According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...
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Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00
In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....
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Private labels: two-digit growth
Date: 2009-09-27 08:00:00
According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...
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McDonald’s at one hundred
Date: 2009-09-27 08:00:00
On 28 August, Hungary’s 100th McDonald’s restaurant opens in Győr. Hungary’s largest fast food chain invested HUF 700 million, rebuilding even the nearby public road intersection. On the big day,...
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Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00
Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....
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Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00
Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...
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The business potential of co-operation
Date: 2009-09-27 08:00:00
Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...
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SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
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Coffee accessories going natural
Date: 2009-09-27 08:00:00
According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...
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Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00
A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...
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Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00
Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...
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New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00
Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...
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Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00
Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...
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Wages are stagnating
Date: 2009-09-27 08:00:00
At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...
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SIÓ prémium
Date: 2009-09-27 08:00:00
The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...
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SPAR has won an award again
Date: 2009-09-27 08:00:00
SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...
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Using modern technology
Date: 2009-09-27 08:00:00
Pannon Kávé Kft. rents out and operates coffee making machines and beverage vending machines. Managing director László Lőrincz says that the crisis caused a setback in both the Horeca and...
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Decreasing production, subdued prices
Date: 2009-09-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...
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Raiker joins Reál Hungária Drink
Date: 2009-09-27 08:00:00
Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....
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Price/value ratio plays the leading role on the fondant candy market
Date: 2009-09-27 08:00:00
This year’s fondant candy season may bring significant price increase. Both base material and energy prices increased, affecting branded products and private labels alike. Volume sales are practically guaranteed to...
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Dwindling pessimism
Date: 2009-09-27 08:00:00
According to predictions by GKI, made in cooperation with Erste Bank, the Hungarian economy’s performance probably reached its nadir this summer. External balance is radically improving, while internal balance meets...
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Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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It is time to wake up!
Date: 2009-09-27 08:00:00
What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector...
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Tokaj Kereskedőház expects a setback
Date: 2009-09-27 08:00:00
István Kiss, the company’s CEO announced that for this year, Tokaj Keres-kedőház projects a HUF 3.2 billion revenue, while last year they generated HUF 3.8 billion. In the past few...
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We bought more fondant candy in 2008
Date: 2009-09-27 08:00:00
According to GfK Hungária’s ConsumerScan, in October 2008-January 2009, Hungarian households bought more fondant candy than a year before; the increase was 4 percent in terms of volume (meaning that...
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Supermarkets recuperate in the first six months
Date: 2009-09-27 08:00:00
A report by GfK Hungária on retail in Hungary in the first half of the year reveals that households bought significantly less in volume. The supermarket channel expanded healthily, it...
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Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
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The Wandering Magyar
Date: 2009-09-27 08:00:00
The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...
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