Company and Personal News
Perfume and music in gyms
Date: 2008-11-16 08:00:00
Mood Media has been contracted by Holmes Place International, an operator of premium category health clubs for providing background music in their entire chain. The agreement has been signed by...
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Excellent Hungarian Food in Spar chains
Date: 2008-11-16 08:00:00
SPAR Magyarország Kft. has won the tender published by the Agricultural Marketing Centre for the in-store promotion of products using the Excellent Hungarian Food trademark. The campaign was launched on...
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Shift towards higher level of processing for fish
Date: 2008-11-16 08:00:00
Demand for fish has been increasing slowly but steadily in recent years. Current average per capita consumption of fish is still only 4 kg/year in Hungary, the lowest in the...
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Sales of alcohol-free beverages over HUF 160 billion
Date: 2008-11-16 08:00:00
The continuous growth in sales of mineral water has stopped after more than a decade. Retail sales were down by 3 percent in terms of quantity and by 1 percent...
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Bears are dangerous predators…
Date: 2008-11-16 08:00:00
… which makes their spectacular career even more surprising. The largest specimens weigh nearly 800 kilos, are very aggressive and smell very bad, but their PR is still better than...
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Take a look at Paris!
Date: 2008-11-16 08:00:00
Hyper markets are undoubtedly a French invention. Carrefour has been the first to open a store of this type in a suburb of Paris. Let’s take a look at the...
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Things learned by Metro-in Central and Eastern Europe
Date: 2008-11-16 08:00:00
The first Metro stores in our region opened in Hungary and Poland in 1994. An account of the progress made since then has been given by Frans W. H. Muller,...
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Wine and chocolate in harmony
Date: 2008-11-16 08:00:00
A press conference was organised by the Association of Hungarian Manufacturers of Sweets and the Hungarian Wine and Grape Association to promote wine and chocolate jointly on 2. A shift...
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Shrinkng dairy sector
Date: 2008-11-16 08:00:00
According to Mikóls Istvánfalvi, vice chairman of the Dairy Product Council, a number of producers have gone of business in the last twelve months. The number of member enterprises in...
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Growth broken
Date: 2008-11-16 08:00:00
The consumption of mineral water in Hungary has increased substantially in recent years. However, this trend was broken a few months ago, and demand began to drop. Brands are the...
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Same but different…
Date: 2008-11-16 08:00:00
What does being “different” mean? The answer is our unofficial slogan: „Fast, quality-conscious, need-oriented”. Qualiroll is not the only company in the world selling bandage, film, paper for plotters, labels...
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In London…
Date: 2008-11-16 08:00:00
Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...
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A Dutchman in Düsseldorf
Date: 2008-11-16 08:00:00
Frans W. H. Muller (37) graduated at the University of Rotterdam, also obtaining an MBA. He joined the Metro subsidiary in the Netherlands in 1997. In 2002, he was elected...
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New regional boss for Unilever
Date: 2008-11-16 08:00:00
Herman Verstraeten was appointed the new regional CEO of Unilever Central Europe on 1. September. Herman Verstraeten took over the position from Tracey Rogers. He had been the CEO of...
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Spar promoting consumption of fruits and vegetables
Date: 2008-11-16 08:00:00
Spar Magyarország has agreed to co-operate with FruitVeB in their „Naponta 3×3 az egészségért!” program, participating actively in an in-store promotional campaign for fruits and vegetables. The promotion will also...
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Faith in ourselves instead of pessimism
Date: 2008-11-16 08:00:00
Herman Verstraeten, the new CEO of Unilever Central Europe is back in the region after seven years in Russia. He sees tremendous progress compared to the situation seven years ago....
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Dairy products focusing on health have potential for growth
Date: 2008-11-16 08:00:00
Though the market of dairy products had expanded in 2007, it has started to shrink in the first 8 months of 2008, mainly as a result of higher prices. There...
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Market shrinking as a result of rise in the price of materials
Date: 2008-11-16 08:00:00
The FMCG market has shrunk by 3 percent in terms of value and 7 percent in terms of quantity in the past 12 months. Demand has shifted from premium products,...
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HUNGAROPACK – for the 25th time
Date: 2008-11-16 08:00:00
81 nominations have been submitted for the 25th HUNGAROPACK Packaging Competition by 40 organisations. The five nominations achieving the highest scores (awarded by a jury) have been awarded the HUNGAROPACK...
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Christmas tricks to boost sales
Date: 2008-11-16 08:00:00
It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...
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Third in the world
Date: 2008-11-16 08:00:00
Metro is the third largest retail company in the world after Wal-Mart and Carrefour, with 2,400 units world-wide in 31 countries and 270,000 employees....
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Momentum from Knoppers
Date: 2008-11-16 08:00:00
A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...
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The value of reputation
Date: 2008-11-16 08:00:00
According to a survey conducted by Weber Shandwick with Figyelő and Szonda Ipsos, reputation is estimated by Hungarian CEO-s to account for 50 percent of market value. This is less...
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Government regarding fruits and vegetables as key sector
Date: 2008-11-16 08:00:00
Though the weather has been favourable for the production of fruits and vegetables this year, the prices farmers had dreamt of remained dreams. According to farmers, a HUF 100 billion...
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One out of ten carbonated beverages are low calorie
Date: 2008-11-16 08:00:00
Demand for carbonated soft drinks has not changed substantially in recent years. The total value of the market is HUF 1110 billion at present. The global health trend is reflected...
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Cost saving innovations in machinery
Date: 2008-11-16 08:00:00
Innovation in technology for the food industry has accelerated in recent years. Innovation is aimed primarily at reducing operating costs. Economy is a priority in both energy consumption and the...
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Night shift successful
Date: 2008-11-16 08:00:00
In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...
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