News and articles

Funniest Super Bowl Commercials of 2014 – Video of the day

Here are the funniest Super Bowl Commercials of 2014....

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Magazine: Brand building strategy and practice – Part 2

When we got to know our consumers, the next task is marketing. It is always the strategy that controls the implementation of marketing ideas – or in other words the...

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For body and soul: a unique product offering in the recently opened MediLine Health House in Buda

Nearly 8,000 products and health and beauty -related personalized services await the guests of the MediLine Egészségház (MediLine Health House), that was opened on 1 February 2014. The MediLine Health...

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Nearly one thousand products can use the Hungarian product trade mark

The Hungarian product regulation markings can be found on almost 2500 products. The Hungarian product trade marks provide clear information on the origin of goods. So far, 2,500 products of...

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Greener and cheaper: a discount card for conscious shoppers

The Association of Conscious Consumers has launched its Discount Card program in January this year. According to their previous surveys, the awareness of stores providing sustainable products and services, is...

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The Coca-Cola Hungary launches its mineral water exports

After launching the carbonated soft drinks and fruit juice exports, the Coca-Cola Magyarország (Coca-Cola Hungary) launches its mineral water exports as well. The company has expanded its mineral water plant...

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Valentine's Day surprises from Milka

As has been usual in recent years, Milka prepares again with a special campaign for this year’s Valentine's day. In the stores, that are participating in the promotion, surprises matching...

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GKI: Appearance and reality

GKI predicts that, in spite of the optimism prevalent among Hungarian economic actors not seen for a decade, the improvement in the economy is only relative, temporary and apparent. Although...

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The Nébih seized a record volume of meat

A record volume of about 300 tons of meat and 80 tonnes of bones were seized in a Central Hungarian cooler house by the National Food Chain Safety Office (Nébih)....

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The Year of the Horse has arrived in China

The first day of the 2014 Chinese New Year is on January 31, 2014 in China's time zone. This day is a new moon day, and is the first day...

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Ten million HUF worth smuggled cigarettes were found in Szabolcs county

More than ten million HUF worth smuggled cigarettes were found in backpacks of four men from Tuzsér in Szabolcs county. Fehérvári Marietta, press officer of the Szabolcs-Szatmár-Bereg County Police told...

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Tourism year opening in Debrecen

In Hungary, about 444 billion HUF worth tourism development project was implemented between 2007 and 2013 with EU support – Horváth Viktória, Deputy Minister of State for the Ministry of...

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Chocolate paper in treating Alzheimer's?

Nestle has created ‘reminiscence packs’ to help trigger happy memories for dementia sufferers. The company has given care groups access to an archive of vintage wrappers and packaging after they...

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The number of overnight stays increased slightly last year in Romania

The number of overnight stays at commercial accommodations increased slightly by about 1.1 percent – the Romanian National Institute of Statistics announced on Monday. According to the datas, last year...

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Cocktails in wooden barrrels

We have been distilling and aging spirits in fine oak casks for 30 years. The main ingredients in Fluid Dynamics drinks are our craft-method spirits, which are frequently reviewed as...

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Tasting menu, New York, winter 2014 – Video of the day

In-house Smoked Salmon Blini with salmon trout roe and white truffle honey. Late Harvest Tomato Coulis with almond yogurt, house-made sheep's milk ricotta, golden osetra caviar....

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Coffee with an environment-friendly attitude

Starbucks point with some environmentally minded consumers and possibly keeping tons of paper waste out of landfills, the program offers Starbucks a number of opportunities to grow sales: sell cups....

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The Auchan has joined to the Dairy Product Council

Several retail chains will join to the Dairy Product Council. This can lead to the domestic market position improvement of the Hungarian dairy farmers and processors. The Auchan Magyarország Kft....

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Pokorny Lia, Rákóczi Feri and Szilágyi Áron were searching for the secret of the good bread

Pokorny Lia, Rákóczi Feri and Szilágyi Áron, who are the ambassadors of the National Food Chain Safety Office (NÉBIH) became a baker for a day. The ambassadors of NÉBIH get...

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KSH: export surplus increased further in November

The value of export in November 2013 was 7.424 billion euros (2,205 billion HUF), while the value of import was 6.599 billion euros (1,959 billion HUF), while the foreign trade...

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EC: the Russian ban on pork imports is an excessive measure

Russia has stopped imports of pork from EU countries following an outbreak of African swine fever virus in Lithuania, Prime business news agency reported Thursday. On Saturday Russia restricted pork...

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The Bravos hot chocolate is in the forefront

Real chocolate flavor, nice dark color, right character and consistency – the hot chocolate powder of the “Bravos Chocolate” became a silver medalist at a blind test, where the Hungarian...

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The Winemaker of the Year award was handed over in the scope of an awards ceremony

The Winemaker of the Year became Gálné Dignisz Éva, who is also the first women, who has received this prestigous recognition. The award was presented by Kállay Miklós, president of...

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Two and a half billion HUF was seized at a meat company, due to VAT fraud

The National Tax and Customs Administration (NAV) has seized two and a half billion HUF at a hypermarket chain’s meat supplier, because despite its significant turnover the company filed VAT...

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A drop in retail sales in Germany

German retail sales dropped in December, according to the data of the German Federal Statistical Office (Destatis). In December 2013, on an annual basis retail sales decreased by 1.4 percent...

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Ramsey's name is not enough for a successful restaurant

After fewer than two full years in business, shouty chef Gordon Ramsay's Los Angeles restaurant The Fat Cow is calling it quits. Eater LA reports that the restaurant will shutter...

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Declining German beer consumption

Less beer is consumed in Germany. According to the report of the Federal Statistics Office, quoted by the Süddeutsche Zeitung, the German brewers sold 94.6 million hectoliters of beer in...

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Nearly six hundred million HUF investment was inaugurated in the bast of Zalakaros

The nearly six hundred million HUF investment of the Zalakaros bath was inaugurated on Friday. During the works, the oldest building of the bath was renovated as well. At the...

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Heineken advertisement – Video of the day

Heineken USA released the details of its spring 2014 retail and on-premise promotion, which will give adult consumers the chance to step into the spotlight at a Heineken event this...

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Magyar Cukor builds silo using brand new method

On 19 November the new sugar silo of Magyar Cukor Zrt.’s Kaposvár factory was ceremonially inaugurated. The state-of-the-art new sugar silo has a 60,000-ton storage capacity and was realised from...

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