News and articles

The first few years

In our previous issue, there was a special feature on the Branded Goods Association, recently celebrating its 18th anniversary – five full pages were merely not enough to present BGA’s...

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Support and recognition

There are many ways of supporting someone, a good cause we believe in or something we deem to be necessary. We can also show our recognition of someone’s work, perseverance,...

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Shoppers, trends

Google is about to open its first store at 131 Greene Street in New York. The 750m² retail unit’s opening is part of the trend called ‘reverse showrooming’ – shoppers...

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Insider

POPAI Hungary Association’s first meeting of the year was held on 11 March 2014 at SIRHA Budapest and was open to non-members too. In the VIP room of Pavilion G...

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GlobalShop, Las Vegas

Each year the American continent’s biggest POP, retail design and shopper marketing trade show is organised in turns by Chicago and Las Vegas. Between 18 and 20 March 2014 the...

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Seeing them and falling in love with them

Trade Marketing Club’s annual ‘Trade marketing, my love’ conference is traditionally held around Valentine’s Day. This year it took place on 13 February and the theme was visual merchandising in...

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Growth can be attained in hard times too (Part 1)

James Russo, Nielsen’s senior vice president responsible for global consumer insights states in his recent study that it isn’t easy to be a consumer these days. Although global consumer confidence...

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EuroShop breaks all former records

Düsseldorf hosted the EuroShop trade fair between 16 and 20 February: more than 109,000 visitors came from 110 countries to learn about the latest trends and innovations, and to establish...

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Univer preserves traditions in a modern fashion

Univer Product Zrt.’s R+D+I activity covers the whole food chain and the full product path – we learned from Attila Avramucz, Univer’s corporate relations director. The group’s goal is to...

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Cotton wool factory

Európa Partner Kft. set up a cotton wool factory in Bátor. The Budapest-seated family enterprise invested HUF 142 million to build the new plant and created 34 new jobs in...

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The goal is to double production capacity

Asia Food Kft. won HUF 57.4 million from the Ministry for National Economy to increase its production capacity and employ 25 more people – from which 8 are of Romani...

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New game meat processing plant in Tata

From nearly HUF 1 billion Fiwi-Hűt Kft. built a game meat processing plant and a cold storage facility in the Tata Industrial Park. The investment increased the number of people...

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Visiting this Szekszárd wine cellar will be a real experiencet

Garay Winery in Szekszárd is building an ‘experience cellar’: the HUF 200 million investment is realised as part of the New Széchenyi Plan’s operative programme for the region. The new...

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At the end of last year the FMCG market expanded in value

In Hungary the value of grocery, household chemicals and cosmetics retail turnover was up 0.4 percent in the 4th quarter of 2013 from the base period of Q4 2012; volume...

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KSH: retail sales rose by 6.7 percent in February

In February, retail sales rose by 6.7 percent in volume, compared to a year earlier – the Central Statistical Office (KSH) announced on Thursday, on the basis of the first...

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Győr will be a salty snacks superpower

The annual production capacity will increase from 16 thousand to 19 thousand tons in the Győr-based plant of Intersnack. The 1 billion HUF worth project was started in the fall...

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Retail sales increased in the EU and in the Euro Zone in February

Retail sales increased in the Euro Zone by 0.4 percent and in the European Union as a whole by 0.5 percent in February, compared to the previous month. Compared to...

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The Central and Eastern European region leads the shopping center development market

In the second half of last year, 3.6 million square meters of shopping mall was built in Europe, of which 70 percent in the Central and Eastern European region –...

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Work started in the Food Avalanche program in thirty-seven settlements

The Food Avalanche program of the Hungarian Food Bank Association and Syngenta was launched for the fifth time. Thanks to the charity initiative, this year 37 governmental and non-governmental organizations...

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MVH: the paying out of the apiary subsidies has started

The Ministry of Rural Development (VM) and the Agricultural and Rural Development Agency (MVH), begun to pay the supports to the beekeepers, on the Hungarian National Beekeeping Program – the...

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The latest innovation of NESTEA has arrived

Hungary's leading brand of bottled iced tea*, the NESTEA brings the new taste of the spring with the new limited edition NESTEA Cherry Blossom. The new iced tea was inspired...

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Mangalitsa is a real hungaricum

The mangalitsa is not a not mass product, but a real hungaricum, which is served on an increasing number of feast tables both in Hungary and abroad – Kósa Lajos,...

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Increasing sources for the School Fruit Scheme

Hungary in the next academic year is expected to spend more money on the National School Fruit Scheme, which would be extended to the full range of primary school pupils...

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Say hello to a new type of consumer: the ‘smart’ buyer

‘Smart’ consumers are better informed and expect more from the supply side than former consumer types. This extra expectation may differ across countries, e.g. in Hungary much more consumers try...

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Hungarian FMCG experts abroad (Part 4)

József Tasi is a food industry engineer who also earned a degree in foreign trade. He started working for Benckiser, then moved on to Bonduelle, after which came stint at...

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Magazine: Positive perspectives for energy drinks

After the superb 2011 performance 2012 brought a two-digit decline in sales – mainly as a result of the introduction of public health product tax (NETA). The good news is...

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The best wellness hotels were awarded

Seven conference and wellness hotels in Hungary have received Aranynap Awards for their outstanding service quality. The award, evaluating the entire year of the hotels has been handed over for...

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It doesnt't fit your mouth! This device solves the problem!

KFC has gone all out this April Fool’s with a ‘Mouth Expander’ gizmo that includes videos, photos and instructional diagrams all on full blown website. “We made our Mighty Burger...

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Cake ATM – Video of the day

For Sprinkles addicts on the go, Sprinkles debuts as the world's first Cupcake ATM! This automatic cupcake machine dispenses freshly baked cupcakes through out the day! Sprinkles is the world's...

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Small shops’ market share is growing

Energy and sports drinks were sold for more than HUF 15 billion a year in the last two years. Between February 2013 and January 2014 value sales rose 4 percent...

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