Company and Personal News

Question:

What do you consider the strengths of MONA Hungary? How did your business decisions contribute to the company’s good performance in a year like 2009?...

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Half a kilo of poultry products bought per purchase

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

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Canned beer keeps conquering

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

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Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

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Experience-hungry consumers vs. discount store dominance

The fact that large German retail syndicates went bankrupt this year indicates that new strategies are needed to survive. 90 lecturers and 1,200 decision-makers focused on these new strategies at...

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Red Bull’s website refurbished

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

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Eight happy winners at PICK

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

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Answer:

KJ – Unfortunately the crisis did not avoid us either. It was important that we had a good sales strategy to react to it. RÉ – The biggest strength of...

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Domestic products’ share shrinking among dairy products

Last year milk processing generated a gross production value of HUF 218 billion. Production cost was HUF 75-80/kg – rather competitive, if we consider that in the EU the average...

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With modern packaging against deterioration

According to the latest survey by USDA, 40 percent of food sold worldwide lands in the garbage can. 100 million tons of food decomposes every year in European waste disposal...

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POS-001

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

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Olive oil marketing the Italian way

The olive oil and wine producers of the Italian province of Imperia turn to the Hungarian, Czech and Polish markets for new sales opportunities. The chamber of commerce invited purchasers...

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SPAR keeps up the momentum

SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...

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Special wine bottles from O-I

O-I, one of the world’s leading glass packaging producers participated with its own stand at the SIMEI trade fair in Milan, where they introduced their revolutionarily new wine bottles, which...

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Two-digit decrease among frozen convenience foods and ready-made meals

ConsumerScan by GfK Hungária reveals that narrowing spending possibilities of households had a significant effect on convenience foods and ready-made meals as well. The market was expanding until 2007, when...

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Cheese, fruityoghurt, sour cream

Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...

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BIZERBA in the service of retail sales

When developing the KH-type scales, Bizerba focused on the results of a survey, according to which international retail chains would like to create a more interactive and more interesting shopping...

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Pasta and wine on the top of the import list

The head of the Budapest office of the Italian Institute for Foreign Trade (ICE), Alessio Ponz de Leon Pisani informed us that pasta, wine and olive oil were the most...

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The new law’s executive office does not aim at maximising revenues

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

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Bosnian winner at the Henkel Art.Award

At the Henkel Art.Award 2009, the EUR 7,000 main prize went to Mladen Miljanovic from Bosnia. Henkel CEE organised the competition for the eighth time, there were 840 entries from...

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Tesco organised a meeting for suppliers

On 19 November, Tesco organised a meeting for regional suppliers for the first time. The event was held in Debrecen with participants from 3 counties and focused on getting to...

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We economise on pizza too

The frozen pizza category has always been price-sensitive and the market has been shrinking since 2007. Despite consumers’ spending more time with cooking at home, frozen pizza sales are not...

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Few fruits and vegetables were profitable

Last summer brought hailstorms and drought, the damages amounted to billions of Forints. Due to the economic crisis the sector lost markets. Only watermelon and white paprika did considerably well....

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Identification, control, product suggestion: the future has arrived

One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...

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‘Many products are missing that Hungarians would appreciate’

Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...

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Modest growth may start in the summer of 2010

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

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Synergon becomes founding member of a cluster

On 1 December 2009, Synergon Rendszerintegrátor Kft. joined the Economy-driven Vocational and Development Cluster. The organisation is made up of 11 companies and its objective is to develop and utilise...

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International cosmetics trade fair in Düsseldorf

‘Beauty International’, held on 26-28 March 2010 will concentrate on beauty and especially skin care. 1,200 companies and brands are going to be present and 50,000 visitors are awaited. You...

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More expensive milk chocolate egg and rabbit figures are the most popular

Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...

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Preserving industry produces less

Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...

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